Media Kit - Travel Blog - Deixa de Frescura - Brazil

Transcript

1. “Deixa de Frescura” is a Brazilian Travel Blog made by and for young travelers who want to experience new cultures around the world. It was created and fully written by the couple Bruno Costa and Jessica Veneravel. Media Kit 2016
2. 2 Born in Rio de Janeiro, he is a natural adventure person. He was raised enjoying the beaches, waterfalls and natural places. He was always the guy who joined friends and planned the most different trips. He was the reference for travel tips and after a while he started his career as a blogger. Psychologist, he discovered early that the best therapy is to travel and discover that even destinations already “famous” can be seen from a completely different point of view. Adventure Spirit Cultural interests Taste for the local cuisine Romantic places discovery Independent trip planning Communication and interaction Who we are Bruno Costa Born in Niteroi, she can find the perfect balance between cultural (museums and local cuisine) and outdoors activities, whether on land, water or in the air. In her list of adventures already done are trails, hiking in snow, rafting, hang gliding and rock climbing. After all, who said someone has to choose between being an adventurous person or a “girly girl”? Public Relations professional, she started blogging after she had met Bruno and together they found out that there are a lot more people in the world like them. Jessica Veneravel Adventure Spirit Cultural interests Taste for the local cuisine Romantic places discovery Independent trip planning Communication and interaction
3. 3 Why we are different 1 2 3 This is a blog focused on promoting ecotourism and adventure destinations, always experiencing the local culture. The idea is to demystify travel destinations and show that there are much more in them than just the sightseens already established.. We prioritize the experience above all. We live what each place has as more special and what many tourists end up letting go for lack of time or knowledge.
4. 4 Why we are different Everything is experienced and portrayed by different points of view: All articles published are original and written in an informal and young language. All travel experiences reported at “Deixa de Frescura” were lived by the authors who endorse the information provided with their credibility. The view of the engaged couple that prove that the most unlikely places can keep the best surprises for a trip to two. Bruno: male audience and practical tips and experience reports. Jessica: female point of view encouraging more women to defy theirselves.
5. 5 Technical info Where have we gone Brazil Belgium Scotland Spain France Greece Dutchland England Ireland Italy Malta Marroco Norway Portugal Tailand Creation date: DEC 2010 Focus: Adventure, Ecotourism, Couple trip Associations: RBBV - Rede Brasileira de Blogueiros de Viagem COUNTRIES ALREADY VISITED ABBV - Associação Brasileira de Blogs de Viagem NATIONAL AND INTERNATIONAL PARTNERS
6. 6 Top official profiles Instagram: subscriptions +18.000 curtidas Facebook: Likes +7.500 YouTube: + 121.400 views + 440 subscriptions Snapchat: views per video 1.200 Social Networks Transparência “Deixa de Frescura” is a transparent blog. Advertisements are always marked so that the reader does not feel cheated. Direct site access Unique users Pageviews 37.939 64.371 Source: Google Analytics January/2016
7. 7 Website Access (men vs women percentage) 33 66 18-24 25-34 35-44 45-54 55-64 65+ 15% 30% 45% Website Access (age, in years) Qualified Target / Audience
8. 8 Congratulations for the post, really enlightening. Only encourages me even more to make an adventure to a place like that. Hi Jessica and Bruno, you good? I am a tourismologist, crazy for travel and I have to tosay: you rock! I even shared the blog on my Facebook timeline because the tips are really good<3 Writing a blog is not for everyone, you are really good. Success for you :* The site is flawless, you guys are in the right path! If my travel planning got good it was because of the help I got from you! I’ll be back here after the trip;) Hello I would really like to congratulate you for the excellent posts - full of details and good information. It has been quite a help in planning my trip. Bruno! Thank you for the post, we will certainly follow your tips! Wow, I did not know this place exist! Thanks for the tip, certainly I will add to my future trip! Engagement of readers
9. 9 Contacts DEIXA DE FRESCURA Travel Blog contato@deixadefrescura.com [+55] (21) 2146-6988 Bruno Costa [+55] (21) 98803-5545 Jessica Veneravel [+55] (21) 98842-5545 Skype: jessveneravel