Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
10 Things You Need to Know About Apps
Search
Dermot Daly
September 04, 2012
Technology
1
86
10 Things You Need to Know About Apps
Presentation given to Wayra teams during Wayra Ireland Week
Dermot Daly
September 04, 2012
Tweet
Share
More Decks by Dermot Daly
See All by Dermot Daly
iPadInBusiness.pdf
dermdaly
0
82
Adding Analytics to your mobile apps
dermdaly
2
580
The Case for Native Mobile Apps
dermdaly
1
360
Other Decks in Technology
See All in Technology
LLMプロダクトの信頼性を上げるには?LLM Observabilityによる、対話型音声AIアプリケーションの安定運用
ivry_presentationmaterials
0
550
ニッポンの人に知ってもらいたいGISスポット
sakaik
0
170
能登半島地震において デジタルができたこと・できなかったこと
ditccsugii
0
250
LLMアプリの地上戦開発計画と運用実践 / 2025.10.15 GPU UNITE 2025
smiyawaki0820
1
640
Findy Team+ QAチーム これからのチャレンジ!
findy_eventslides
0
450
Copilot Studio ハンズオン - 生成オーケストレーションモード
tomoyasasakimskk
0
100
Claude Codeを駆使した初めてのiOSアプリ開発 ~ゼロから3週間でグローバルハッカソンで入賞するまで~
oikon48
10
4.9k
プレーリーカードを活用しよう❗❗デジタル名刺交換からはじまるイベント会場交流のススメ
tsukaman
0
180
「改善」ってこれでいいんだっけ?
ukigmo_hiro
0
350
「使い方教えて」「事例教えて」じゃもう遅い! Microsoft 365 Copilot を触り倒そう!
taichinakamura
0
440
Railsの話をしよう
yahonda
0
160
Data Hubグループ 紹介資料
sansan33
PRO
0
2.2k
Featured
See All Featured
Learning to Love Humans: Emotional Interface Design
aarron
274
41k
The Pragmatic Product Professional
lauravandoore
36
6.9k
The Cult of Friendly URLs
andyhume
79
6.6k
A better future with KSS
kneath
239
18k
[RailsConf 2023] Rails as a piece of cake
palkan
57
5.9k
Code Review Best Practice
trishagee
72
19k
Fantastic passwords and where to find them - at NoRuKo
philnash
52
3.4k
Build The Right Thing And Hit Your Dates
maggiecrowley
37
2.9k
Save Time (by Creating Custom Rails Generators)
garrettdimon
PRO
32
1.6k
The Success of Rails: Ensuring Growth for the Next 100 Years
eileencodes
46
7.7k
GraphQLの誤解/rethinking-graphql
sonatard
73
11k
Designing Dashboards & Data Visualisations in Web Apps
destraynor
231
53k
Transcript
10 Things You Need to Know About Apps Dermot Daly,
founder Tapadoo
1. You May Not Need An App
None
None
None
None
None
None
However..for impulse buys...
However..for impulse buys...
However..for impulse buys...
However..for impulse buys...
However..for impulse buys...
However..for impulse buys...
However..for impulse buys...
However..for impulse buys... Total Time ~ 2 minutes
I Wouldn’t
I Wouldn’t • Have given it a second thought the
next day
I Wouldn’t • Have given it a second thought the
next day • Have taken a trip to a bricks & mortar shop
I Wouldn’t • Have given it a second thought the
next day • Have taken a trip to a bricks & mortar shop • ...have purchased that book
I Wouldn’t • Have given it a second thought the
next day • Have taken a trip to a bricks & mortar shop • ...have purchased that book Total Time ~ 2 minutes - Immediately
Versus I Can’t:
Versus • Boot any of my computers in 2 minutes
I Can’t:
Versus • Boot any of my computers in 2 minutes
• Remember my own credit card number I Can’t:
Versus • Boot any of my computers in 2 minutes
• Remember my own credit card number • Remember by VbV credentials I Can’t: (don’t get me started)
Versus • Boot any of my computers in 2 minutes
• Remember my own credit card number • Remember by VbV credentials I Can’t: (don’t get me started)
Instant Payment Channel I Can:
Instant Payment Channel • Remember by iTunes password I Can:
Instant Payment Channel • Remember by iTunes password • Remember
my Paypal password I Can:
Instant Payment Channel • Remember by iTunes password • Remember
my Paypal password • Remember by gmail password I Can:
Convenience Trumps All
2. Do not do an app for an app’s sake
3. Apps are marketing tools
None
None
None
None
None
None
4. Just because it is small, it doesn’t mean simple
5. Apps are all about context
None
Where do you use yours?
None
None
None
Photo Credit: User wwarby on Flickr
3 “Generic” Uses For Apps Context, Context, Context
Photo Credit: User scragz on Flickr
Photo Credit: User laughingsquid on Flickr
Photo Credit: User Ed Yourdon on Flickr
6. Investigate your idea
None
7. Less IS more
None
Choice Quotes
“.. and we should make it ‘social’...” “..the app should
also do...” Choice Quotes “..on our website we have a ...”
“.. and we should make it ‘social’...” “..the app should
also do...” Choice Quotes Or, my personal favourite: “..on our website we have a ...”
“.. and we should make it ‘social’...” “..the app should
also do...” “..is there any way we can use the GPS* ?” Choice Quotes Or, my personal favourite: * Can also replace with camera, accelerometer, etc. “..on our website we have a ...”
None
None
8. Gorgeous matters
None
or worse? ;-)
9. Sweat the details
None
None
None
None
10. Mobile REALLY Matters
Thanks
Thanks
[email protected]
@dermdaly tapadoo.com tapadoo.com/blog