10 Things You Need to Know About Apps

Presentation given to Wayra teams during Wayra Ireland Week

Transcript

1. 10 Things You Need to Know About Apps Dermot Daly, founder Tapadoo
2. 1. You May Not Need An App
9. However..for impulse buys...
10. However..for impulse buys...
11. However..for impulse buys...
12. However..for impulse buys...
13. However..for impulse buys...
14. However..for impulse buys...
15. However..for impulse buys...
16. However..for impulse buys... Total Time ~ 2 minutes
17. I Wouldn’t
18. I Wouldn’t • Have given it a second thought the next day
19. I Wouldn’t • Have given it a second thought the next day • Have taken a trip to a bricks & mortar shop
20. I Wouldn’t • Have given it a second thought the next day • Have taken a trip to a bricks & mortar shop • ...have purchased that book
21. I Wouldn’t • Have given it a second thought the next day • Have taken a trip to a bricks & mortar shop • ...have purchased that book Total Time ~ 2 minutes - Immediately
22. Versus I Can’t:
23. Versus • Boot any of my computers in 2 minutes I Can’t:
24. Versus • Boot any of my computers in 2 minutes • Remember my own credit card number I Can’t:
25. Versus • Boot any of my computers in 2 minutes • Remember my own credit card number • Remember by VbV credentials I Can’t: (don’t get me started)
26. Versus • Boot any of my computers in 2 minutes • Remember my own credit card number • Remember by VbV credentials I Can’t: (don’t get me started)
27. Instant Payment Channel I Can:
28. Instant Payment Channel • Remember by iTunes password I Can:
29. Instant Payment Channel • Remember by iTunes password • Remember my Paypal password I Can:
30. Instant Payment Channel • Remember by iTunes password • Remember my Paypal password • Remember by gmail password I Can:
31. Convenience Trumps All
32. 2. Do not do an app for an app’s sake
33. 3. Apps are marketing tools
40. 4. Just because it is small, it doesn’t mean simple
41. 5. Apps are all about context
43. Where do you use yours?
47. Photo Credit: User wwarby on Flickr
48. 3 “Generic” Uses For Apps Context, Context, Context
49. Photo Credit: User scragz on Flickr
50. Photo Credit: User laughingsquid on Flickr
51. Photo Credit: User Ed Yourdon on Flickr
52. 6. Investigate your idea
54. 7. Less IS more
56. Choice Quotes
57. “.. and we should make it ‘social’...” “..the app should also do...” Choice Quotes “..on our website we have a ...”
58. “.. and we should make it ‘social’...” “..the app should also do...” Choice Quotes Or, my personal favourite: “..on our website we have a ...”
59. “.. and we should make it ‘social’...” “..the app should also do...” “..is there any way we can use the GPS* ?” Choice Quotes Or, my personal favourite: * Can also replace with camera, accelerometer, etc. “..on our website we have a ...”
62. 8. Gorgeous matters
64. or worse? ;-)
65. 9. Sweat the details
70. 10. Mobile REALLY Matters
71. Thanks
72. Thanks dermot.daly@tapadoo.com @dermdaly tapadoo.com tapadoo.com/blog