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10 Things You Need to Know About Apps
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Dermot Daly
September 04, 2012
Technology
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10 Things You Need to Know About Apps
Presentation given to Wayra teams during Wayra Ireland Week
Dermot Daly
September 04, 2012
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Transcript
10 Things You Need to Know About Apps Dermot Daly,
founder Tapadoo
1. You May Not Need An App
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However..for impulse buys...
However..for impulse buys...
However..for impulse buys...
However..for impulse buys...
However..for impulse buys...
However..for impulse buys...
However..for impulse buys...
However..for impulse buys... Total Time ~ 2 minutes
I Wouldn’t
I Wouldn’t • Have given it a second thought the
next day
I Wouldn’t • Have given it a second thought the
next day • Have taken a trip to a bricks & mortar shop
I Wouldn’t • Have given it a second thought the
next day • Have taken a trip to a bricks & mortar shop • ...have purchased that book
I Wouldn’t • Have given it a second thought the
next day • Have taken a trip to a bricks & mortar shop • ...have purchased that book Total Time ~ 2 minutes - Immediately
Versus I Can’t:
Versus • Boot any of my computers in 2 minutes
I Can’t:
Versus • Boot any of my computers in 2 minutes
• Remember my own credit card number I Can’t:
Versus • Boot any of my computers in 2 minutes
• Remember my own credit card number • Remember by VbV credentials I Can’t: (don’t get me started)
Versus • Boot any of my computers in 2 minutes
• Remember my own credit card number • Remember by VbV credentials I Can’t: (don’t get me started)
Instant Payment Channel I Can:
Instant Payment Channel • Remember by iTunes password I Can:
Instant Payment Channel • Remember by iTunes password • Remember
my Paypal password I Can:
Instant Payment Channel • Remember by iTunes password • Remember
my Paypal password • Remember by gmail password I Can:
Convenience Trumps All
2. Do not do an app for an app’s sake
3. Apps are marketing tools
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4. Just because it is small, it doesn’t mean simple
5. Apps are all about context
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Where do you use yours?
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Photo Credit: User wwarby on Flickr
3 “Generic” Uses For Apps Context, Context, Context
Photo Credit: User scragz on Flickr
Photo Credit: User laughingsquid on Flickr
Photo Credit: User Ed Yourdon on Flickr
6. Investigate your idea
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7. Less IS more
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Choice Quotes
“.. and we should make it ‘social’...” “..the app should
also do...” Choice Quotes “..on our website we have a ...”
“.. and we should make it ‘social’...” “..the app should
also do...” Choice Quotes Or, my personal favourite: “..on our website we have a ...”
“.. and we should make it ‘social’...” “..the app should
also do...” “..is there any way we can use the GPS* ?” Choice Quotes Or, my personal favourite: * Can also replace with camera, accelerometer, etc. “..on our website we have a ...”
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8. Gorgeous matters
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or worse? ;-)
9. Sweat the details
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10. Mobile REALLY Matters
Thanks
Thanks
[email protected]
@dermdaly tapadoo.com tapadoo.com/blog