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10 Things You Need to Know About Apps

Avatar for Dermot Daly Dermot Daly
September 04, 2012
Technology
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10 Things You Need to Know About Apps

Presentation given to Wayra teams during Wayra Ireland Week

Avatar for Dermot Daly

Dermot Daly

September 04, 2012
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Transcript

  1. 10 Things You Need to Know About Apps Dermot Daly,

    founder Tapadoo

  2. 1. You May Not Need An App

  3. None
  4. None
  5. None
  6. None
  7. None
  8. None

  9. However..for impulse buys...

  10. However..for impulse buys...

  11. However..for impulse buys...

  12. However..for impulse buys...

  13. However..for impulse buys...

  14. However..for impulse buys...

  15. However..for impulse buys...

  16. However..for impulse buys... Total Time ~ 2 minutes

  17. I Wouldn’t

  18. I Wouldn’t • Have given it a second thought the

    next day

  19. I Wouldn’t • Have given it a second thought the

    next day • Have taken a trip to a bricks & mortar shop

  20. I Wouldn’t • Have given it a second thought the

    next day • Have taken a trip to a bricks & mortar shop • ...have purchased that book

  21. I Wouldn’t • Have given it a second thought the

    next day • Have taken a trip to a bricks & mortar shop • ...have purchased that book Total Time ~ 2 minutes - Immediately

  22. Versus I Can’t:

  23. Versus • Boot any of my computers in 2 minutes

    I Can’t:

  24. Versus • Boot any of my computers in 2 minutes

    • Remember my own credit card number I Can’t:

  25. Versus • Boot any of my computers in 2 minutes

    • Remember my own credit card number • Remember by VbV credentials I Can’t: (don’t get me started)

  26. Versus • Boot any of my computers in 2 minutes

    • Remember my own credit card number • Remember by VbV credentials I Can’t: (don’t get me started)

  27. Instant Payment Channel I Can:

  28. Instant Payment Channel • Remember by iTunes password I Can:

  29. Instant Payment Channel • Remember by iTunes password • Remember

    my Paypal password I Can:

  30. Instant Payment Channel • Remember by iTunes password • Remember

    my Paypal password • Remember by gmail password I Can:

  31. Convenience Trumps All

  32. 2. Do not do an app for an app’s sake

  33. 3. Apps are marketing tools

  34. None
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  40. 4. Just because it is small, it doesn’t mean simple

  41. 5. Apps are all about context

  42. None

  43. Where do you use yours?

  44. None
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  47. Photo Credit: User wwarby on Flickr

  48. 3 “Generic” Uses For Apps Context, Context, Context

  49. Photo Credit: User scragz on Flickr

  50. Photo Credit: User laughingsquid on Flickr

  51. Photo Credit: User Ed Yourdon on Flickr

  52. 6. Investigate your idea

  53. None

  54. 7. Less IS more

  55. None

  56. Choice Quotes

  57. “.. and we should make it ‘social’...” “..the app should

    also do...” Choice Quotes “..on our website we have a ...”

  58. “.. and we should make it ‘social’...” “..the app should

    also do...” Choice Quotes Or, my personal favourite: “..on our website we have a ...”

  59. “.. and we should make it ‘social’...” “..the app should

    also do...” “..is there any way we can use the GPS* ?” Choice Quotes Or, my personal favourite: * Can also replace with camera, accelerometer, etc. “..on our website we have a ...”
  60. None
  61. None

  62. 8. Gorgeous matters

  63. None

  64. or worse? ;-)

  65. 9. Sweat the details

  66. None
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  68. None
  69. None

  70. 10. Mobile REALLY Matters

  71. Thanks

  72. Thanks [email protected] @dermdaly tapadoo.com tapadoo.com/blog