Upgrade to Pro — share decks privately, control downloads, hide ads and more …

10 Things You Need to Know About Apps

Sponsored · SiteGround - Reliable hosting with speed, security, and support you can count on. →
Avatar for Dermot Daly Dermot Daly
September 04, 2012
Technology
100
1

10 Things You Need to Know About Apps

Presentation given to Wayra teams during Wayra Ireland Week

Avatar for Dermot Daly

Dermot Daly

September 04, 2012

More Decks by Dermot Daly

See All by Dermot Daly
iPadInBusiness.pdf
Avatar for Dermot Daly dermdaly
0
95
Adding Analytics to your mobile apps
Avatar for Dermot Daly dermdaly
2
640
The Case for Native Mobile Apps
Avatar for Dermot Daly dermdaly
1
380

Other Decks in Technology

See All in Technology
論語・武士道・産業革命から見る　かわるもの、かわらないもの
Avatar for nakamichi ichimichi
8
2.2k
20260722_品質と開発生産性の相互作用
Avatar for MagicPod magicpod
0
110
AI時代の強いチームの作り方
Avatar for yuukiyo yuukiyo
23
14k
サイバー捜査員研修（後半）
Avatar for Nomizo Nomizo nomizone
0
230
検索技術知識0のエンジニアが広告検索システムを内製化して運用するまで
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
0
200
LLMリーダーボードアップデートに向けたAgentic Math_SWEのトレースについて
Avatar for YuyaYAMAMOTO nejumi
0
200
侵入は突然に 〜 IoTマルウェアと悪用される家庭の機器 ～ / When Intrusion Strikes: IoT Malware and the Abuse of Home Devices
Avatar for NTT docomo Business nttcom
0
1.3k
Amazon Bedrock Managed Knowledge Base Dive Deep
Avatar for Renya Kujirada ren8k
0
350
AWS ネットワーク構築でハマった（ハマりかけた） 5選とそこから得た教訓
Avatar for nagisa_53 nagisa53
3
140
CloudWatchから始めるAWS監視
Avatar for butadora butadora
0
310
『モンスターストライク』 の運営に伴走する！ データ民主化への 解析グループの3つのアプローチ
Avatar for MIXI ENGINEERS mixi_engineers
PRO
0
210
Swift＆Xcodeのバージョンアップにまつわる怖かった思い出 / Scary Memories of Swift and Xcode Updates
Avatar for 株式会社ビットキー / Bitkey Inc. bitkey
PRO
0
110

Featured

See All Featured
What the history of the web can teach us about the future of AI
Avatar for Ines Montani inesmontani
PRO
1
650
Mobile First: as difficult as doing things right
Avatar for Swwweet swwweet
225
10k
Hiding What from Whom? A Critical Review of the History of Programming languages for Music
Avatar for Tomoya Matsuura tomoyanonymous
3
1.1k
Crafting Experiences
Avatar for Bethany Jepchumba bethany
1
240
Reality Check: Gamification 10 Years Later
Avatar for Sebastian Deterding codingconduct
0
2.2k
Taking LLMs out of the black box: A practical guide to human-in-the-loop distillation
Avatar for Ines Montani inesmontani
PRO
3
2.3k
What does AI have to do with Human Rights?
Avatar for Per Axbom axbom
PRO
1
2.3k
Beyond borders and beyond the search box: How to win the global "messy middle" with AI-driven SEO
Avatar for David Carrasco davidcarrasco
3
200
Exploring anti-patterns in Rails
Avatar for Elle Meredith aemeredith
3
450
Reflections from 52 weeks, 52 projects
Avatar for Jefferson Lam jeffersonlam
356
21k
State of Search Keynote: SEO is Dead Long Live SEO
Avatar for Ryan Jones ryanjones
0
240
Odyssey Design
Avatar for Ryan Kendrick rkendrick25
PRO
2
740

Transcript

  1. 10 Things You Need to Know About Apps Dermot Daly,

    founder Tapadoo

  2. 1. You May Not Need An App

  3. None
  4. None
  5. None
  6. None
  7. None
  8. None

  9. However..for impulse buys...

  10. However..for impulse buys...

  11. However..for impulse buys...

  12. However..for impulse buys...

  13. However..for impulse buys...

  14. However..for impulse buys...

  15. However..for impulse buys...

  16. However..for impulse buys... Total Time ~ 2 minutes

  17. I Wouldn’t

  18. I Wouldn’t • Have given it a second thought the

    next day

  19. I Wouldn’t • Have given it a second thought the

    next day • Have taken a trip to a bricks & mortar shop

  20. I Wouldn’t • Have given it a second thought the

    next day • Have taken a trip to a bricks & mortar shop • ...have purchased that book

  21. I Wouldn’t • Have given it a second thought the

    next day • Have taken a trip to a bricks & mortar shop • ...have purchased that book Total Time ~ 2 minutes - Immediately

  22. Versus I Can’t:

  23. Versus • Boot any of my computers in 2 minutes

    I Can’t:

  24. Versus • Boot any of my computers in 2 minutes

    • Remember my own credit card number I Can’t:

  25. Versus • Boot any of my computers in 2 minutes

    • Remember my own credit card number • Remember by VbV credentials I Can’t: (don’t get me started)

  26. Versus • Boot any of my computers in 2 minutes

    • Remember my own credit card number • Remember by VbV credentials I Can’t: (don’t get me started)

  27. Instant Payment Channel I Can:

  28. Instant Payment Channel • Remember by iTunes password I Can:

  29. Instant Payment Channel • Remember by iTunes password • Remember

    my Paypal password I Can:

  30. Instant Payment Channel • Remember by iTunes password • Remember

    my Paypal password • Remember by gmail password I Can:

  31. Convenience Trumps All

  32. 2. Do not do an app for an app’s sake

  33. 3. Apps are marketing tools

  34. None
  35. None
  36. None
  37. None
  38. None
  39. None

  40. 4. Just because it is small, it doesn’t mean simple

  41. 5. Apps are all about context

  42. None

  43. Where do you use yours?

  44. None
  45. None
  46. None

  47. Photo Credit: User wwarby on Flickr

  48. 3 “Generic” Uses For Apps Context, Context, Context

  49. Photo Credit: User scragz on Flickr

  50. Photo Credit: User laughingsquid on Flickr

  51. Photo Credit: User Ed Yourdon on Flickr

  52. 6. Investigate your idea

  53. None

  54. 7. Less IS more

  55. None

  56. Choice Quotes

  57. “.. and we should make it ‘social’...” “..the app should

    also do...” Choice Quotes “..on our website we have a ...”

  58. “.. and we should make it ‘social’...” “..the app should

    also do...” Choice Quotes Or, my personal favourite: “..on our website we have a ...”

  59. “.. and we should make it ‘social’...” “..the app should

    also do...” “..is there any way we can use the GPS* ?” Choice Quotes Or, my personal favourite: * Can also replace with camera, accelerometer, etc. “..on our website we have a ...”
  60. None
  61. None

  62. 8. Gorgeous matters

  63. None

  64. or worse? ;-)

  65. 9. Sweat the details

  66. None
  67. None
  68. None
  69. None

  70. 10. Mobile REALLY Matters

  71. Thanks

  72. Thanks [email protected] @dermdaly tapadoo.com tapadoo.com/blog