Adding Analytics to your mobile apps

Talk given at http://measurement.ie February 15th, 2012

Transcript

2. Adding Analytics to your mobile apps
3. Why?
4. Why? “If you can't measure it, you can't manage it.” “Not all mobile devices are created equal – one size won't fit all with your mobile strategy.” “Meaningful Mobile Analytics: Reach a Customer by Moving to Upstream, Downstream and Device Info” “Analyze, personalize, optimize – lather, rinse & repeat.”
5. Somebody kill me when I start talking like that
6. Better info on how your app is used, your audience, where, how long.
7. Without analytics, you’re kinda in the dark
11. Average rating: 4.5
12. YOUR APP IS FREAKING AWESOME!!! Photo Credit: Flickr User: Sebastian Fritzon
13. YOUR APP IS A FREAKING PIECE OF *#&% !! Photo Credit: Flickr User: Sebastian Fritzon
14. With analytics..
15. Better info on how your app is used, your audience, where, how long. ( I may have mentioned this)
16. For the CMO Apps are a branding exercise You want to know how well it is working, right?
17. For the CFO Was every feature worth it? Does an area require more investment, or giving better value for money? Will we add to it/dump it? Photo Credit: Flickr User: freefotouk
18. For the App Developer Where has your app reached? What devices, o/s versions does it run on? Are there problem areas? Photo Credit: Flickr User: M. Keefe
19. What Kind Of Information, Exactly?
20. Sessions
21. Users
22. Usage Length
23. User Paths
24. Sessions Per Week Frequency of Use User Retention Languages Geography Gender Devices Carriers O/S Errors
25. And, then you can slice it however you like
26. Analytics for debugging? Really?
28. We Expect this
29. We Expect this But WTF?
30. How? •Sign up at flurry.com •Add your app - gets an App Key •Download library •Simple code insertions
31. import com.flurry.android.FlurryAgent; public class MyActivity extends Activity { @Override protected void onStart() { super.onStart(); FlurryAgent.onStartSession(this, "[YOUR FLURRY KEY]"); } @Override protected void onStop() { super.onStop(); FlurryAgent.onEndSession(this); }
32. FlurryAgent.logEvent("SomethingInteresting");
33. FlurryAgent.logEvent("SomethingInteresting"); Map<String,String> params = new HashMap<String, String>(); params.put("section", "cars"); FlurryAgent.logEvent("search", params);
34. FlurryAgent.logEvent("SomethingInteresting"); Map<String,String> params = new HashMap<String, String>(); params.put("section", "cars"); FlurryAgent.logEvent("search", params); Map<String,String> params = new HashMap<String, String>(); params.put("number_of_partners", "57"); FlurryAgent.logEvent("intrusive", params);
35. Photo Credit: Flickr User: David Maddison
36. Enough Already, Show me something interesting
38. Official Launch 24th January
39. 34,000 Users
40. 514,000 Sessions
41. Average Time: 2.7 Minutes
43. 35 Unique Operating System Versions
45. 154 Different Devices
46. Of the 5 most popular devices..
47. Of the 5 most popular devices.. ..4 Are made by
48. Number 5... is a Sony Ericsson...
49. Number 5... is a Sony Ericsson... ..but its share is just 6.3%
50. The Latest Version of Android
51. The Latest Version of Android Accounts for just 0.83% of use
53. The vast majority of users speak English..
54. The vast majority of users speak English.. 2.7% have a primary language of Polish
56. As a group, this may sound small...
57. As a group, this may sound small... ..but it is as significant as.. 110 of the 154 devices.
58. As a group, this may sound small... ..but it is as significant as.. 25 Of the 35 O/S versions.
59. Cool, eh? Imagine what we’ll know in a year
60. Your Turn; What can I answer?
61. Your Turn; What can I answer? http://tapadoo.com dermot.daly@tapadoo.com twitter: @dermdaly