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Adding Analytics to your mobile apps

Dermot Daly
February 19, 2012

Adding Analytics to your mobile apps

Talk given at http://measurement.ie February 15th, 2012

Dermot Daly

February 19, 2012
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  1. None
  2. Adding Analytics to your mobile apps

  3. Why?

  4. Why? “If you can't measure it, you can't manage it.”

    “Not all mobile devices are created equal – one size won't fit all with your mobile strategy.” “Meaningful Mobile Analytics: Reach a Customer by Moving to Upstream, Downstream and Device Info” “Analyze, personalize, optimize – lather, rinse & repeat.”
  5. Somebody kill me when I start talking like that

  6. Better info on how your app is used, your audience,

    where, how long.
  7. Without analytics, you’re kinda in the dark

  8. None
  9. None
  10. None
  11. Average rating: 4.5

  12. YOUR APP IS FREAKING AWESOME!!! Photo Credit: Flickr User: Sebastian

    Fritzon
  13. YOUR APP IS A FREAKING PIECE OF *#&% !! Photo

    Credit: Flickr User: Sebastian Fritzon
  14. With analytics..

  15. Better info on how your app is used, your audience,

    where, how long. ( I may have mentioned this)
  16. For the CMO Apps are a branding exercise You want

    to know how well it is working, right?
  17. For the CFO Was every feature worth it? Does an

    area require more investment, or giving better value for money? Will we add to it/dump it? Photo Credit: Flickr User: freefotouk
  18. For the App Developer Where has your app reached? What

    devices, o/s versions does it run on? Are there problem areas? Photo Credit: Flickr User: M. Keefe
  19. What Kind Of Information, Exactly?

  20. Sessions

  21. Users

  22. Usage Length

  23. User Paths

  24. Sessions Per Week Frequency of Use User Retention Languages Geography

    Gender Devices Carriers O/S Errors
  25. And, then you can slice it however you like

  26. Analytics for debugging? Really?

  27. None
  28. We Expect this

  29. We Expect this But WTF?

  30. How? •Sign up at flurry.com •Add your app - gets

    an App Key •Download library •Simple code insertions
  31. import com.flurry.android.FlurryAgent; public class MyActivity extends Activity { @Override protected

    void onStart() { super.onStart(); FlurryAgent.onStartSession(this, "[YOUR FLURRY KEY]"); } @Override protected void onStop() { super.onStop(); FlurryAgent.onEndSession(this); }
  32. FlurryAgent.logEvent("SomethingInteresting");

  33. FlurryAgent.logEvent("SomethingInteresting"); Map<String,String> params = new HashMap<String, String>(); params.put("section", "cars"); FlurryAgent.logEvent("search",

    params);
  34. FlurryAgent.logEvent("SomethingInteresting"); Map<String,String> params = new HashMap<String, String>(); params.put("section", "cars"); FlurryAgent.logEvent("search",

    params); Map<String,String> params = new HashMap<String, String>(); params.put("number_of_partners", "57"); FlurryAgent.logEvent("intrusive", params);
  35. Photo Credit: Flickr User: David Maddison

  36. Enough Already, Show me something interesting

  37. None
  38. Official Launch 24th January

  39. 34,000 Users

  40. 514,000 Sessions

  41. Average Time: 2.7 Minutes

  42. None
  43. 35 Unique Operating System Versions

  44. None
  45. 154 Different Devices

  46. Of the 5 most popular devices..

  47. Of the 5 most popular devices.. ..4 Are made by

  48. Number 5... is a Sony Ericsson...

  49. Number 5... is a Sony Ericsson... ..but its share is

    just 6.3%
  50. The Latest Version of Android

  51. The Latest Version of Android Accounts for just 0.83% of

    use
  52. None
  53. The vast majority of users speak English..

  54. The vast majority of users speak English.. 2.7% have a

    primary language of Polish
  55. None
  56. As a group, this may sound small...

  57. As a group, this may sound small... ..but it is

    as significant as.. 110 of the 154 devices.
  58. As a group, this may sound small... ..but it is

    as significant as.. 25 Of the 35 O/S versions.
  59. Cool, eh? Imagine what we’ll know in a year

  60. Your Turn; What can I answer?

  61. Your Turn; What can I answer? http://tapadoo.com dermot.daly@tapadoo.com twitter: @dermdaly