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UX Competitive Audit on Patch

9f268c7d6ab7c082d8c19417b3cb0136?s=47 Jay Ramirez
November 18, 2013

UX Competitive Audit on Patch

9f268c7d6ab7c082d8c19417b3cb0136?s=128

Jay Ramirez

November 18, 2013
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Transcript

  1. 09.12.13 Jay Ramirez UX Competitive Audit UX Competitive Audit Patch.com

  2. 09.12.13 Jay Ramirez UX Competitive Audit 2 Contents 404 Page

    .............................. 3 Search Results Page ............. 4 Sign up flow for newsletter .... 5 Personalization ...................... 6 Global Header ....................... 10 Global Footer ........................ 11 Advertise with us ................. 12 Social Media ........................ 13
  3. 09.12.13 Jay Ramirez UX Competitive Audit 3 404 Page •

     Clean  illustration •  Gives  the  user  a  way  out  upon  getting          this  page •  Encourages  user  to  sign  in          with  account  to  try  and  find  content •  Encourages  user  to          utilize  search  functionality
  4. 09.12.13 Jay Ramirez UX Competitive Audit 4 Search Results •

     Opportunity  to  optimize  this  space          further  to  encourage  user  to  explore.   •  Opportunity  for  additional  ad  placement. •  When  ‘no  results  found’  appears  can  we        suggested  ‘top  content’  should  be  used. •  Focus  on  providing  “a  way  out”. •  Shy  away  from  this  being  a  dead  end        for  the  user
  5. 09.12.13 Jay Ramirez UX Competitive Audit 5 Sign up flow

    User Clicks on 'Sign up' User completes 'sign up' form User receives account confirmation e-mail Users receive e-mail getting started with patch. Includes links to main site areas, tips, mentions profile, etc. User clicks on confirm and is directed back to patch is logged in Start End
  6. 09.12.13 Jay Ramirez UX Competitive Audit 6 Personalization •  On

     arrival  users  see  an  overlay  that          prompts  them  with  a  CTA  to  sign  up  for          the  path  newsletter. •  User  can  choose  not  to  by          clicking  ‘no  thanks’. •  User  could  proceed  to  sign  up  form.
  7. 09.12.13 Jay Ramirez UX Competitive Audit 7 Personalization (cont.)

  8. 09.12.13 Jay Ramirez UX Competitive Audit 8 Personalization (cont.)

  9. 09.12.13 Jay Ramirez UX Competitive Audit 9 Personalization (cont.)

  10. 09.12.13 Jay Ramirez UX Competitive Audit 10 Global Header •

     Includes  local  site  name  (Long  Beach) •  Access  the  rest  of  the  network’s  cities •  Persistent  newsletter  sign  up        (once  the  user  opts  in  they  no  longer  see  this) •  Sign  in  /  Join  links •  Social  icons  (Facebook  and  twitter) •  One  main  navigation  line  with  dropdowns. •  Search  bar •Advertise  on  patch.com  CTA •  Includes  city  imagery  behind  content  feed. •  Feedback  CTA
  11. 09.12.13 Jay Ramirez UX Competitive Audit 11 Global Footer •

     Follows  Super  footer  /  friendly  footer  convention •  Encourages  users  to  submit  feedback  again •  Encourages  user  to  post •  Positions  account  options •  Help  &  Support •  Patch  general  info •  Partner  with  us
  12. 09.12.13 Jay Ramirez UX Competitive Audit 12 Advertise with Us

    •  Clean  design.  Infographic  /  visualizations        call  outs  to  benefits. •  Key  selling  points  to  advertise  with  them. •  Promotes  newsletter •  Offers  testimonials
  13. 09.12.13 Jay Ramirez UX Competitive Audit 13 Social Icons •

     User  can  like  or  follow  w/o  leaving  present  page •  On  hover  reveal  drop-­‐down  with        embedded  follow  /  like  buttons.          Note  this  keeps  user  on  focused  on  their          experience  at  hand  and  doesn’t  go  to  twiiter          nor  facebook.  
  14. 09.12.13 Jay Ramirez UX Competitive Audit 14 Facebook •  How

     are  we  leveraging  facebook  fan  pages? •  Currently  doesn’t  leverage  facebook  apps.   •  Links  out  to  media  site.