Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Jo kerr Test
Search
Distilled
December 04, 2014
Technology
0
150
Jo kerr Test
Test for Margarita
Distilled
December 04, 2014
Tweet
Share
More Decks by Distilled
See All by Distilled
Wil Reynolds — Paid Search Strategies SEOs will Love
distilled
0
90
Rand Fishkin — Search Ranking Factors in 2015 What Data, Opinions, and Testing Reveal
distilled
0
130
Larry Kim — The Top 10 Facebook & Twitter Advertising Hacks of All Time
distilled
0
120
Will Critchlow - Practical Tips for the Future of Search II
distilled
0
240
Tom Anthony - New Paradigms: Five Fundamental Changes in Search II
distilled
0
290
Aaron Friedman — ‘Google's Predictable Content Preference’
distilled
0
240
Aleyda Solis — ‘Unlocking Growth Opportunities with Search Analytics’
distilled
0
200
Anum Hussain — ‘Topics Over Keywords: An SEO-Driven Approach to Content Marketing’
distilled
0
240
Casie Gillette — ‘21 Must-Have PR Tools and Tactics’
distilled
0
150
Other Decks in Technology
See All in Technology
GrafanaMeetup_AmazonManagedGrafanaのアクセス制御機能とマルチテナント環境下でのアクセス制御について
daitak
0
400
自己改善からチームを動かす! 「セルフエンジニアリングマネージャー」のすゝめ
shoota
6
1k
本当のAWS基礎
toru_kubota
1
630
Autonomous Database Cloud 技術詳細 / adb-s_technical_detail_jp
oracle4engineer
PRO
15
35k
VSCodeの拡張機能を作っている話
ebarakazuhiro
1
810
M5と自作基板をくっつけてみた〜M5 Japan Tour 2024 Spring 福冈 (Fukuoka|福岡)〜
keropiyo
0
130
R3のコードから見る実践LINQ実装最適化・コンカレントプログラミング実例
neuecc
3
2.6k
One engineer company with Ruby on Rails
rstankov
2
430
How to Lead? Testimonial of a Lead Android Engineer
oleur
1
110
【基本】データベース設計
oracle4engineer
PRO
2
180
Tellus の衛星データを見てみよう #mf_fukuoka
kongmingstrap
0
270
【NW X Security JAWS#3】L3-4:AWS環境のIPv6移行に向けて知っておきたいこと
shotashiratori
1
650
Featured
See All Featured
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
123
39k
The Invisible Customer
myddelton
114
12k
The Power of CSS Pseudo Elements
geoffreycrofte
62
5k
Web Components: a chance to create the future
zenorocha
306
41k
From Idea to $5000 a Month in 5 Months
shpigford
378
45k
jQuery: Nuts, Bolts and Bling
dougneiner
59
7.2k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
26
2.3k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
275
13k
A Tale of Four Properties
chriscoyier
152
22k
Bash Introduction
62gerente
605
210k
Side Projects
sachag
451
41k
Reflections from 52 weeks, 52 projects
jeffersonlam
345
19k
Transcript
Virtual campfire: Girlguiding social strategies Jo Kerr Head of Digital
Communications Girlguiding ! @gambollingsylph @Girlguiding
Who is Girlguiding? Rainbows (4-7 yrs) Brownies (7-10 yrs) Guides
(10-14 yrs) The Senior Section (14-25 yrs) The leading charity for girls and young women in the UK 450,000 girls and young women 5-25 Over 100,000 volunteers
Who is Girlguiding? We change as the lives of girls
change We are for all girls We give girls a voice We give girls their own space
None
Our digital strategy 2014-15
Minifigs partnership
Minifig invasion!
Voted top 30 charity sector CEOs on social (my boss)
And took over the office
World leaders were involved
Promotions
Personas
Personas
Girls attitudes
Girls Matter • More than 4,000 pledges so far •
Social driving conversions #GirlsMatter • Girlsmatter.org.uk
By girls, for girls
#BigBrownieBoot
• Trended twice in one day • Trended 5th in
UK • Our accounts were tagged more than 2,000 times on the day • Instagram following grew by 30%
Campaign Alpha site #GirlsMatter
Feedback on our site
None
[email protected]
@gambollingsylph