Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Lisa Myers — ‘Think Like a 50’s Ad Exec, Execut...

Sponsored · SiteGround - Reliable hosting with speed, security, and support you can count on. →
Avatar for Distilled Distilled
November 18, 2015
Technology
0
510

Lisa Myers — ‘Think Like a 50’s Ad Exec, Execute Like a Geek’

Avatar for Distilled

Distilled

November 18, 2015
Tweet

More Decks by Distilled

See All by Distilled
Wil Reynolds — Paid Search Strategies SEOs will Love
Avatar for Distilled distilled
0
140
Rand Fishkin — Search Ranking Factors in 2015 What Data, Opinions, and Testing Reveal
Avatar for Distilled distilled
0
220
Larry Kim — The Top 10 Facebook & Twitter Advertising Hacks of All Time
Avatar for Distilled distilled
0
170
Will Critchlow - Practical Tips for the Future of Search II
Avatar for Distilled distilled
0
290
Tom Anthony - New Paradigms: Five Fundamental Changes in Search II
Avatar for Distilled distilled
0
330
Aaron Friedman — ‘Google's Predictable Content Preference’
Avatar for Distilled distilled
0
300
Aleyda Solis — ‘Unlocking Growth Opportunities with Search Analytics’
Avatar for Distilled distilled
0
250
Anum Hussain — ‘Topics Over Keywords: An SEO-Driven Approach to Content Marketing’
Avatar for Distilled distilled
0
300
Casie Gillette — ‘21 Must-Have PR Tools and Tactics’
Avatar for Distilled distilled
0
190

Other Decks in Technology

See All in Technology
Tebiki Engineering Team Deck
Avatar for Tebiki, Inc. tebiki
0
24k
ECS障害を例に学ぶ、インシデント対応に備えた AIエージェントの育て方 / How to develop AI agents for incident response with ECS outage
Avatar for iselegant iselegant
3
330
2026年、サーバーレスの現在地 -「制約と戦う技術」から「当たり前の実行基盤」へ- /serverless2026
Avatar for Serverless Operations slsops
2
270
22nd ACRi Webinar - NTT Kawahara-san's slide
Avatar for Nao Sumikawa nao_sumikawa
0
100
顧客との商談議事録をみんなで読んで顧客解像度を上げよう
Avatar for shibayu36 shibayu36
0
310
今日から始める Amazon Bedrock AgentCore
Avatar for Har1101 har1101
4
420
生成AIを活用した音声文字起こしシステムの2つの構築パターンについて
Avatar for Kazuki Miura miu_crescent
PRO
3
220
コミュニティが変えるキャリアの地平線：コロナ禍新卒入社のエンジニアがAWSコミュニティで見つけた成長の羅針盤
Avatar for Kento Suzuki kentosuzuki
0
130
SREのプラクティスを用いた3領域同時 マネジメントへの挑戦 〜SRE・情シス・セキュリティを統合した チーム運営術〜
Avatar for coconala_engineer coconala_engineer
2
770
Oracle Base Database Service 技術詳細
Avatar for oracle4engineer oracle4engineer
PRO
15
93k
ブロックテーマでサイトをリニューアルした話 / 2026-01-31 Kansai WordPress Meetup
Avatar for Toro_Unit (Hiroshi Urabe) torounit
0
480
AIエージェントを開発しよう！-AgentCore活用の勘所-
Avatar for YukiOgawa yukiogawa
0
190

Featured

See All Featured
Building the Perfect Custom Keyboard
Avatar for Naoto Takai takai
2
690
How to build an LLM SEO readiness audit: a practical framework
Avatar for Nick Samuel nmsamuel
1
650
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
Avatar for Kevin Liebholz kevinliebholz
37
6.3k
The Hidden Cost of Media on the Web [PixelPalooza 2025]
Avatar for Tammy Everts tammyeverts
2
200
The untapped power of vector embeddings
Avatar for Frank van Dijk frankvandijk
1
1.6k
4 Signs Your Business is Dying
Avatar for Josh Pigford shpigford
187
22k
How to Talk to Developers About Accessibility
Avatar for Jason CranfordTeague jct
2
140
Imperfection Machines: The Place of Print at Facebook
Avatar for Scott Boms scottboms
269
14k
Reflections from 52 weeks, 52 projects
Avatar for Jefferson Lam jeffersonlam
356
21k
Un-Boring Meetings
Avatar for Sebastian Deterding codingconduct
0
200
Kristin Tynski - Automating Marketing Tasks With AI
Avatar for Tech SEO Connect techseoconnect
PRO
0
150
Mozcon NYC 2025: Stop Losing SEO Traffic
Avatar for Sam Torres samtorres
0
150

Transcript

  1. Thinking like a 50s Ad Exec and executing like a

    geek.

  2.   2012

  3. Buying Links   Directories Article Marketing

  4.   Creating Good Quality articles WORKED

  5. None

  6. FCUK

  7. by early 2014…

  8. Most SEOs were knee deep trying to resolve penalties

  9. The blackhats were now charging for removing the links that

    they sold you the year before

  10. By now everyone was desperately jumping on the content marketing

    bandwagon…

  11. …must write 1 article so I can maybe get 1

    LINK

  12. 2011 2012 2013 2014 2015

  13. X X X X X X X X X X

    X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott

  14. Raise the bar on quality + create DIFFERENT type of

    content

  15. MAKE GOOD SHIT

  16.   Create what is missing or needed.

  17. 2015 ….and beyond

  18.   Getting the BIG links

  19. ….and the rest will follow

  20. None
  21. None

  22. RESULTS

  23. Any BIG links?

  24.   373 Linking Root Domains

  25.     2.4 Million Views

  26. 623,691 Views

  27. Social Total  182,733,  of  which:   Facebook:  63,942   Tweets:

     6,851   Google+:  2,191   Stumbles:  104,080   LinkedIn:  2,362   Pinterest:  3,307    
  28. None

  29. It’s not bragging if it’s true

  30.     Collaborative Campaigns

  31. None
  32. None
  33. None
  34. None
  35. None
  36. None
  37. None
  38. None
  39. None

  40.       Results

  41.     42 linking root domains

  42. None
  43. None
  44. None
  45. None

  46. ! Social shares:

  47. 22% increase in visibility in 9 months

  48.   Listen – then give them what they need

  49. None
  50. None
  51. None

  52.     How?

  53. Luke:     Luke: “I can’t believe it” Yoda: “That

    is why you fail” ….you sissy Luke…

  54. IQ? Upbringing? Education? Luck? What’s the biggest difference between Elon

    Musk and someone in a dead end job?

  55. 100 people theory

  56. How you think

  57. Put your index fingers together!

  58. None

  59. It’s not who you are that holds you back, it’s

    who you think you are. – David Brinkley

  60. I’m outta here father mockers!!

  61. Thank You! [email protected] @LisaDMyers @VerveSearch