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Lisa Myers — ‘Think Like a 50’s Ad Exec, Execut...
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Distilled
November 18, 2015
Technology
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Lisa Myers — ‘Think Like a 50’s Ad Exec, Execute Like a Geek’
Distilled
November 18, 2015
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Transcript
Thinking like a 50s Ad Exec and executing like a
geek.
2012
Buying Links Directories Article Marketing
Creating Good Quality articles WORKED
None
FCUK
by early 2014…
Most SEOs were knee deep trying to resolve penalties
The blackhats were now charging for removing the links that
they sold you the year before
By now everyone was desperately jumping on the content marketing
bandwagon…
…must write 1 article so I can maybe get 1
LINK
2011 2012 2013 2014 2015
X X X X X X X X X X
X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott
Raise the bar on quality + create DIFFERENT type of
content
MAKE GOOD SHIT
Create what is missing or needed.
2015 ….and beyond
Getting the BIG links
….and the rest will follow
None
None
RESULTS
Any BIG links?
373 Linking Root Domains
2.4 Million Views
623,691 Views
Social Total 182,733, of which: Facebook: 63,942 Tweets:
6,851 Google+: 2,191 Stumbles: 104,080 LinkedIn: 2,362 Pinterest: 3,307
None
It’s not bragging if it’s true
Collaborative Campaigns
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Results
42 linking root domains
None
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! Social shares:
22% increase in visibility in 9 months
Listen – then give them what they need
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How?
Luke: Luke: “I can’t believe it” Yoda: “That
is why you fail” ….you sissy Luke…
IQ? Upbringing? Education? Luck? What’s the biggest difference between Elon
Musk and someone in a dead end job?
100 people theory
How you think
Put your index fingers together!
None
It’s not who you are that holds you back, it’s
who you think you are. – David Brinkley
I’m outta here father mockers!!
Thank You!
[email protected]
@LisaDMyers @VerveSearch