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Lisa Myers — ‘Think Like a 50’s Ad Exec, Execut...

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November 18, 2015
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Lisa Myers — ‘Think Like a 50’s Ad Exec, Execute Like a Geek’

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Distilled

November 18, 2015
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Transcript

  1. Thinking like a 50s Ad Exec and executing like a

    geek.

  2.   2012

  3. Buying Links   Directories Article Marketing

  4.   Creating Good Quality articles WORKED

  5. None

  6. FCUK

  7. by early 2014…

  8. Most SEOs were knee deep trying to resolve penalties

  9. The blackhats were now charging for removing the links that

    they sold you the year before

  10. By now everyone was desperately jumping on the content marketing

    bandwagon…

  11. …must write 1 article so I can maybe get 1

    LINK

  12. 2011 2012 2013 2014 2015

  13. X X X X X X X X X X

    X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott

  14. Raise the bar on quality + create DIFFERENT type of

    content

  15. MAKE GOOD SHIT

  16.   Create what is missing or needed.

  17. 2015 ….and beyond

  18.   Getting the BIG links

  19. ….and the rest will follow

  20. None
  21. None

  22. RESULTS

  23. Any BIG links?

  24.   373 Linking Root Domains

  25.     2.4 Million Views

  26. 623,691 Views

  27. Social Total  182,733,  of  which:   Facebook:  63,942   Tweets:

     6,851   Google+:  2,191   Stumbles:  104,080   LinkedIn:  2,362   Pinterest:  3,307    
  28. None

  29. It’s not bragging if it’s true

  30.     Collaborative Campaigns

  31. None
  32. None
  33. None
  34. None
  35. None
  36. None
  37. None
  38. None
  39. None

  40.       Results

  41.     42 linking root domains

  42. None
  43. None
  44. None
  45. None

  46. ! Social shares:

  47. 22% increase in visibility in 9 months

  48.   Listen – then give them what they need

  49. None
  50. None
  51. None

  52.     How?

  53. Luke:     Luke: “I can’t believe it” Yoda: “That

    is why you fail” ….you sissy Luke…

  54. IQ? Upbringing? Education? Luck? What’s the biggest difference between Elon

    Musk and someone in a dead end job?

  55. 100 people theory

  56. How you think

  57. Put your index fingers together!

  58. None

  59. It’s not who you are that holds you back, it’s

    who you think you are. – David Brinkley

  60. I’m outta here father mockers!!

  61. Thank You! [email protected] @LisaDMyers @VerveSearch