Mike Pantoliano - It's Customer Lifetime Value Not Cookie Lifetime Value

@MikeCP It’s Customer Lifetime Value  Not Cookie Lifetime Value Measuring
cross-device, cross-browser, and cross-cookie-clearings to get a better understanding of your CLV

@MikeCP Hai

@MikeCP My Spot

@MikeCP My Goals

@MikeCP

@MikeCP The Cookie Clearing and Device Switching Epidemic

@MikeCP Three in 10 users delete their cookies every month.
http://bit.ly/1slSiit

@MikeCP Cookie deleters do so on average four times per
month. http://bit.ly/1slSiit

@MikeCP More than 60% of online adults use at least
two devices every day and nearly 25% use three devices. http://bit.ly/1tL5M9k

@MikeCP (no data)…  But shared household browsers

@MikeCP

@MikeCP LIAR!!!1!1

@MikeCP This is disgusting

@MikeCP In Other Words

@MikeCP Gear Change

@MikeCP Customer Lifetime Value “A prediction of the net profit
attributed to the entire future relationship with a customer.”

@MikeCP How much can we spend to acquire new customers?
How much can we spend to retain customers?

@MikeCP Source: bit.ly/1mBRpwu

@MikeCP DIY?

@MikeCP CLV: Your CFO Should Know

@MikeCP Gear Change

@MikeCP Shift in Google Analytics to User-Focus Justin Cutroni

@MikeCP Spoiler Alert

@MikeCP Utilizing the User-ID GA Views

@MikeCP Tie Sessions Together

@MikeCP Encouraging Login

@MikeCP eComm

@MikeCP

Complete archive when you create an account Lead Gen

Publishing

@MikeCP

@MikeCP Social Sign On http://bit.ly/1nEPEzc

86% of respondents reported being bothered by the need to
create new accounts at websites and said they would actually change their behavior ! 54% might leave the site and not return 26% would go to a different site if possible 6% would just simply leave or avoid the site 14% would not complete the registration http://bit.ly/1quGH0e

@MikeCP

@MikeCP Facebook

http://bit.ly/1ohVEOv

As they say, BOOM

@MikeCP “It’s not that hard”  ~ My developer friend Facebook
API Docs http://bit.ly/1CQ80XV

@MikeCP Gear Change

@MikeCP User ID Overwrite

@MikeCP Custom Dimensions

@MikeCP

@MikeCP How-to

@MikeCP “In most cases, it’s also not that hard”  ~
My developer friend

@MikeCP How-to

@MikeCP How-to with GTM Or

@MikeCP How-to WITH GTM

@MikeCP Bringing it all together

@MikeCP

@MikeCP A word about dimensions vs. metrics

@MikeCP

A bit of a bummer, but we have some options

@MikeCP Bucketing/Scoring

@MikeCP Some creative rounding

@MikeCP Really funky Regex

@MikeCP

@MikeCP eComm Reports Goal Reports Referral Reports Geo Reports Landing
Page Reports

@MikeCP Poor Man’s Version

@MikeCP It could get really advanced

@MikeCP Credit Where it’s Due http://bit.ly/1wgvi4F @EdBrocklebank

@MikeCP Wrapping Up

@MikeCP Thanks!

Mike Pantoliano - It's Customer Lifetime Value ...

Mike Pantoliano - It's Customer Lifetime Value Not Cookie Lifetime Value

More Decks by Distilled

Other Decks in Technology

Featured

Transcript