/ service design Design for aesthetics Design for interaction Design for order and structure Design for organization Design for speed Design for reliability
Design for aesthetics Design for interaction Design for order and structure Design for organization Design for speed Design for reliability AESTHETICS IN DESIGN
this product /service is trying to solve? 2. Who are my product / service users? 3. What are their (the users) expectations ? 4. What qualities they value ? 5. What do they expect ? 6. How/ When they use the product / service?
rather than recall 7. Flexibility and efficiency of use 8. Aesthetic and minimalist design 9. Help users recognise, diagnose and recover from errors 10. Help and documentation
success • Usability goal is to make an interface simple and easy to use. • Usability tries to minimize the user effort to complete a task. Usability is an important step to achieve a Good User Experience
success • User experience goal is to emphasise the ‘feels like home’ sensation. • Is when an interface becomes pleasurable. • Is to add value to a product by establishing an emotional connection with the user.
interaction shows the user that the interface has been updated with his action. • This makes the user feels in control. UX & UI how can we improve “the experience”
be warmer and less mechanical with a human tone in the copy. • Good copy also could be used to guide and help the user. • Good copy is conversational instead of being directive. • Good copy use sense of humor sometimes. UX & UI how can we improve “the experience”
to save a bad experience. • Don’t ignore visual design! • Visual Design is the User’s first impression of your product Visual design can be the strategic differentiator that encourages users to value one application over another equally usable. UX & UI better together
can do with a tool, the more the interface has to get out of the way. • This isn’t just a simplification of interface, it’s a complete shift in how we design our digital tools.