AESTHETICS IN DESIGN is the last priority on a product / service design Design for aesthetics Design for interaction Design for order and structure Design for organization Design for speed Design for reliability
First, you have to create and design a consistent product Design for aesthetics Design for interaction Design for order and structure Design for organization Design for speed Design for reliability AESTHETICS IN DESIGN
USER EXPERIENCE is getting in USER’s shoes 1. What problem this product /service is trying to solve? 2. Who are my product / service users? 3. What are their (the users) expectations ? 4. What qualities they value ? 5. What do they expect ? 6. How/ When they use the product / service?
Usability : 10 Heuristics USABILITY & USER EXPERIENCE 1. Visibility of system status 2. Match between system and real world 3. User control and freedom 4. Consistency and standards 5. Error prevention
Usability : 10 Heuristics USABILITY & USER EXPERIENCE 6. Recognition rather than recall 7. Flexibility and efficiency of use 8. Aesthetic and minimalist design 9. Help users recognise, diagnose and recover from errors 10. Help and documentation
USABILITY & USER EXPERIENCE Are both essential to a product success • Usability goal is to make an interface simple and easy to use. • Usability tries to minimize the user effort to complete a task. Usability is an important step to achieve a Good User Experience
USABILITY & USER EXPERIENCE Are both essential to a product success • User experience goal is to emphasise the ‘feels like home’ sensation. • Is when an interface becomes pleasurable. • Is to add value to a product by establishing an emotional connection with the user.
UX & UI better together Visual (UI) Design is the use of imagery, color, shapes, typography, and form to enhance usability and improve the user experience.
Give users visual feedback • Communicating the results of an interaction shows the user that the interface has been updated with his action. • This makes the user feels in control. UX & UI how can we improve “the experience”
But content is an important element too • UI can be warmer and less mechanical with a human tone in the copy. • Good copy also could be used to guide and help the user. • Good copy is conversational instead of being directive. • Good copy use sense of humor sometimes. UX & UI how can we improve “the experience”
In the end: • Don’t rely on visual design alone to save a bad experience. • Don’t ignore visual design! • Visual Design is the User’s first impression of your product Visual design can be the strategic differentiator that encourages users to value one application over another equally usable. UX & UI better together
UI Complexion reduction • The ideia is the more we can do with a tool, the more the interface has to get out of the way. • This isn’t just a simplification of interface, it’s a complete shift in how we design our digital tools.
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