this product /service is trying to solve? 2. Who are my product / service users? 3. What are their (the users) expectations ? 4. What qualities they value ? 5. What do they expect ? 6. How/ When they use the product / service?
success • Usability goal is to make an interface simple and easy to use. • Usability tries to minimize the user effort to complete a task. Usability is an important step to achieve a Good User Experience
success • User experience goal is to emphasise the ‘feels like home’ sensation. • Is when an interface becomes pleasurable. • Is to add value to a product by establishing an emotional connection with the user.
be warmer and less mechanical with a human tone in the copy. • Good copy also could be used to guide and help the user. • Good copy is conversational instead of being directive. • Good copy use sense of humor sometimes. UX & UI how can we improve “the experience”
to save a bad experience. • Don’t ignore visual design! • Visual Design is the User’s ﬁrst impression of your product Visual design can be the strategic differentiator that encourages users to value one application over another equally usable. UX & UI better together