App Store Submission

Transcript

1. Welcome App Store Submission Workshop Daniel Radev, CTO, Iteco 25.04.2013, Eleven HQ
2. Who Am I? • LaKoketa • cash4feedback • bonusinside
3. App Store Submission • Preparation, i.e do your homework • iTunes Connect • Xcode • App Store marketing
4. Approval Process • The process - Takes up to 2 weeks for a new app to get approved, takes 3 to 5 business days for each update to get approved • The good - They will catch bugs for you • The bad - No visibility to the process
5. Preparation • iOS Developers program - $99/year • Production certificate • Distribution provisioning profile • Optional profiles: - APNS production certificate - iCloud provisioning profile - InApp purchase provisioning profile
6. Check List • Fix as many app crashes as you find before you submit • Use Instruments to check for memory leaks and performance problems • Do not use private libraries, not defined in the SDK • Comply with the Human Interface Guidelines • You can’t charge additional functionality outside the App Store
7. Check List • Since May 1st, 2013 - Your App must fully support iPhone 5, i.e 4’’ screen - 1136x640? - Your App must not use UDID for any purpose?
8. iTunes Connect
9. App Submission States • Prepare For Upload - enter or edit metadata, screenshots, pricing, etc • Waiting For Upload - indicates that you are ready to submit the app • Waiting For Review - appears after you submit a new app or update and before the app is reviewed by Apple • Ready For Sale - appears after the binary has been approved and the app is posted to the App Store
10. Manage Your Apps
11. Editing App Metadata
12. App Details
13. Xcode
14. Check!
15. Validated! :)
16. Deployment Strategies • Deployment strategy in a locked App Store - plan your versioning and updates • If your App uses a backend server - Go live with your production server when you submit - If your server is down or someone screws up while Apple is testing - Panic, blame someone else, fix the thing - Work on version 1.1 while waiting for approval
17. D-Day
18. App Store Marketing • Getting downloads on App Store is different from getting visitors to your website • Most downloads are through word of mouth (think WhatsApp, Mailbox, Clear) • Analytics won’t help you for the most part • Customers are your marketers • No SEO
19. Getting Featured • Unlike most other App Stores, you can’t talk to someone at Apple to get featured • If someone (a marketer) promises to get your App featured, ignore him • Apple features apps that use “a cool hardware or OS feature” - Apps with push notifications - Apps for Passbook
20. One More Thing...
21. Drive To Go
23. • Yes, Apple is closed • Bitching around is not going to help your business or make you rich • ... unless you are a journalist • Think, what’s next • Win the Apple way - have the best product around and sell it for a profit
24. Questions?
25. Thank you! daniel.radev@iteco.bg