VarnaConf Presentation

App Store: Why, How & What

Transcript

1. Monday, July 22, 13
   

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2. App Store
   Why, How & What
   Monday, July 22, 13
   

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3. Cashflow квадрант
   Robert Kiyosaki
   Monday, July 22, 13
   

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4. Monday, July 22, 13
   

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5. 600 000 000
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6. 400 000 000
   Active users with credit
   cards
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7. App store Applications
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8. 900 000
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9. 50 000 000 000
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10. $55 000
    Average downloads per
    app
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11. Most popular apps
    Free Paid
    Despicable Me: Minion Rush Where’s My Mickey
    The Idiot Test 3 Minecraft - Pocket Edition
    Candy Crush Saga Contra:Evolution
    Riddle Me That Heads Up!
    Angry Birds Star Wars AfterLight
    Can You Escape Dynamojis - Animated Emojis
    Ask.fm Free Music Download Pro
    Yidio Plants vs. Zombies
    Snapchat SpongeBob Moves In
    Vine Kick the Buddy: No Mercy
    Monday, July 22, 13
    

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12. Monday, July 22, 13
    

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13. Register as an app dev
    • developer.apple.com
    • Free
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14. Development
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15. • Mac
    • Latest SDK (6.1.3)
    • Xcode and iOS simulator
    • iPhone, iPad, iPod
    Monday, July 22, 13
    

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16. Human Interface
    Design Guidelines
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17. UI Design Patterns
    • http://pttrns.com
    • http://www.mobile-patterns.com
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18. App Distribution
    • Ad-Hoc (up to 100)
    • App Store
    • Enterprise App Store
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19. Prices
    • Free
    • Paid
    - Min price = $0.99
    - Apple takes 30%
    - In app purchases
    - No other forms of payment allowed for
    digital goods
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20. Approval
    • Up to 7 days for new entries
    • App Review Guidelines
    • Strict
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21. Go to market
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22. App Store SEO
    • Company name
    • App name
    • Keywords (max 100 chars)
    • App description (max 4000 chars)
    • 5 screenshots
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23. Advertising
    • You can choose publish date
    • Ratings are reset when update is released
    • Most sales in weekends and holidays
    • Only Apple might choose your app in the
    featured section
    • Increases sales 20%+
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24. Monday, July 22, 13
    

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25. Thank you
    @CocoaHeadsBG @djradev
    Monday, July 22, 13
    

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