VarnaConf Presentation

VarnaConf Presentation

App Store: Why, How & What

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Daniel Radev

July 21, 2013
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Transcript

  1. Monday, July 22, 13

  2. App Store Why, How & What Monday, July 22, 13

  3. Cashflow квадрант Robert Kiyosaki Monday, July 22, 13

  4. Monday, July 22, 13

  5. 600 000 000 Monday, July 22, 13

  6. 400 000 000 Active users with credit cards Monday, July

    22, 13
  7. App store Applications Monday, July 22, 13

  8. 900 000 Monday, July 22, 13

  9. 50 000 000 000 Monday, July 22, 13

  10. $55 000 Average downloads per app Monday, July 22, 13

  11. Most popular apps Free Paid Despicable Me: Minion Rush Where’s

    My Mickey The Idiot Test 3 Minecraft - Pocket Edition Candy Crush Saga Contra:Evolution Riddle Me That Heads Up! Angry Birds Star Wars AfterLight Can You Escape Dynamojis - Animated Emojis Ask.fm Free Music Download Pro Yidio Plants vs. Zombies Snapchat SpongeBob Moves In Vine Kick the Buddy: No Mercy Monday, July 22, 13
  12. Monday, July 22, 13

  13. Register as an app dev • developer.apple.com • Free Monday,

    July 22, 13
  14. Development Monday, July 22, 13

  15. • Mac • Latest SDK (6.1.3) • Xcode and iOS

    simulator • iPhone, iPad, iPod Monday, July 22, 13
  16. Human Interface Design Guidelines Monday, July 22, 13

  17. UI Design Patterns • http://pttrns.com • http://www.mobile-patterns.com Monday, July 22,

    13
  18. App Distribution • Ad-Hoc (up to 100) • App Store

    • Enterprise App Store Monday, July 22, 13
  19. Prices • Free • Paid - Min price = $0.99

    - Apple takes 30% - In app purchases - No other forms of payment allowed for digital goods Monday, July 22, 13
  20. Approval • Up to 7 days for new entries •

    App Review Guidelines • Strict Monday, July 22, 13
  21. Go to market Monday, July 22, 13

  22. App Store SEO • Company name • App name •

    Keywords (max 100 chars) • App description (max 4000 chars) • 5 screenshots Monday, July 22, 13
  23. Advertising • You can choose publish date • Ratings are

    reset when update is released • Most sales in weekends and holidays • Only Apple might choose your app in the featured section • Increases sales 20%+ Monday, July 22, 13
  24. Monday, July 22, 13

  25. Thank you @CocoaHeadsBG @djradev Monday, July 22, 13