SEMA Show 2023 - Customers Are The New Influencers

Search engines are constantly changing their algorithms. How do you draw new influencers to your site? Content must now educate and convert browsers into paying customers. Gain actionable insights to help your brand determine how customers search for solutions to problems and products to fulfill their needs. Understand who you’re competing with for attention online and how nano influencers can effectively market a brand to social-media followers and play a larger role in the new economics of search.

Transcript

1. SEMA SHOW EDUCATION
2. Customers Are the New Influencers Jason Dodge - Founder BlackTruck Media + Marketing Nano-influencers and the new economics of search
3. Big takeaways 01 Search Has Power with Customers 02 Leveraging User-Generated Content 03 The Nano-influencer Advantage 04 Create Content that Engages
6. trendsetting Unpacking The Power of Search
7. 2.5 Trillion Google Search Searches Per Year in 2022
8. 1 Billion Google Search Active Monthly Users
9. 30 percent Global Web Traffic Is Search Traffic
10. 15% of Searches New Every Day
11. 65 Percent Google Search Mobile Searches
13. We live in an omni-channel world. What is? Nearby? How To? Online/Offline
15. 65 Percent Google Search Mobile Searches
16. Search Accounts for 40% of Purchase Influence “ “
17. trendsetting Search Visibility Be In Your Customer’s Journey
21. Understand intent Shopping & E-commerce Summit, Jegs, Quadratec, 4WD, Speedway Aggregators & UGC Forums, Videos, Social, Review Sites
22. trendsetting User-Generated Content
23. Authentic Content
24. Cost-effective Content
25. Promotional Content
26. Rise of the nano-influencer Instagram Pinterest TikTok YouTube Does it Impact Search?
27. Action: Leverage UGC Leveraging User-generated Content
28. Start Local Grow Global Social Websites YouTube
32. Be the expert they seek Virtual Tech In-Depth Guides How To Local Expert
33. Leverage the community Inside Scoop Reviews Vlogs Local Expert
34. Trendsetting YouTube? You Should!
35. 2 Billion Google Search Active Monthly Users
37. 80 Percent YouTube Search Take Action
38. How? / Why? Research Starts Online
40. Inspiration I want to build that… I want to race Drag Week… I want to learn to drift…
42. Planning / buying Best TIG welder… Cheap TIG welder… TIG welder for beginner…
44. Action: Ideation Gather Ideas Before Pitching
45. Product Showcase Installations Social Websites YouTube
46. Comparisons Social Websites YouTube
47. FAQs Technical Social Websites YouTube
48. Take action 01 Visibility in Search – Think Beyond Your Site 02 Leveraging User-Generated Content 03 Embrace The Nano-Influencer 04 Content That Engages - Converts
49. Thank you! Let’s Connect Jason Dodge – Founder & CEO jason@blacktruckmedia.com blacktruckmedia.com @dodgejd
51. We need your feedback! Thank you for attending today’s session. Please help us improve our education program by completing the session survey and by letting us know what other topics you’d like for us to provide. To complete the survey, click on the QR Code located on the back of the seats or on the sign at the door or use the SEMA Show app.