An eye-opening journey through the evolving landscape of search and how it intersects with the traveler’s journey. This presentation addresses the significant shift in focus from traditional ranking metrics to a broader perspective of online visibility, crucial for destinations looking to stand out in the digital landscape. Learn to navigate the nuances of search engine results pages (SERP) with an eye on traveler intent, honing the art of keyword research that aligns with the stages of travel planning, and delve into creating content that not only stands out but resonates with travelers’ needs and aspirations. This session is ideal for destination marketers looking to keep up with the ever-changing world of search, tools and techniques to be aware of, and how you can guide travelers from initial curiosity to booking their next adventure in today’s competitive environment.
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![Let’s Connect Jason Dodge – Founder & CEO [email protected] blacktruckmedia.com](https://files.speakerdeck.com/presentations/3c8887381a254943a11abd5f1041df86/slide_75.jpg){kind=link}