AMA West Michigan - Customers & The New Economics of Search

Presentation delivered at the American Marketing Association of West Michigan event by Jason Dodge of BlackTruck Media + Marketing. The deck covers many of the trends in modern search engines, the power that search engines like Google still have, and how our own customers are becoming a stronger advocate for our products. Discover tactics for leveraging user-generated content, your own website, social platforms and more.

Transcript

1. Customers Are The New Influencers Nano-influencers and the new economics of search Jason Dodge – Founder BlackTruck Media + Marketing Slides:
2. Big Takeaways 01 Search Has Power with Customers 02 Leveraging User-Generated Content 03 The Nano-influencer Advantage 04 Create Content that Engages
5. Trendsetting Unpacking The Power Of Search
6. 3.1 Trillion Google Search Searches Per Year in 2023
7. 1.5 Billion Google Search Active Monthly Users
8. Global Web Traffic Is Search Traffic 30 Percent
9. 15% of Searches New Every Day
10. 65 Percent Google Search Mobile Searches
12. We live in an omni-channel world. What is? Nearby? How To? Online/Offline
14. 86 Percent Google Search Find Local Businesses
15. Search Accounts for 40% of Purchase Influence “ “
16. Trendsetting Search Visibility Be In Your Customer’s Journey
20. Understand Intent Shopping & E-commerce Summit, Jegs, Amazon, eBay Aggregators & UGC Forums, Videos, Social, Review Sites
21. Trendsetting User-Generated Content (UGC)
22. Authentic Content
23. Cost-Effective Content
24. Promotional Content
25. Rise of the nano-influencer Instagram Pinterest TikTok YouTube Does it Impact Search?
26. Rise of the nano-influencer Does it Impact Revenue?
27. Rise of the nano-influencer Does it Impact Revenue?
29. Leveraging User-Generated Content Action: Leverage UGC
30. Social Websites YouTube Start Local Grow Global
34. Be the expert they seek Virtual Tech In-Depth Guides How To Local Expert
35. Leverage the community Inside Scoop Reviews Vlogs Local Expert
36. Trendsetting YouTube? You Should!
37. 2 Billion Google Search Active Monthly Users
40. How / Why? Research Starts Online
41. I want to build that… I want to race Drag Week… I want to learn to… Inspiration
43. Best TIG welder… Cheap TIG welder… TIG welder for beginner… Planning / Buying
45. Gather Ideas Before Pitching Action: Ideation
46. Social Websites YouTube Product Showcase Installations
47. Social Websites YouTube Comparisons
48. Social Websites YouTube FAQs Technical
49. Don’t Forget The Basics… Engage Educate Entertain Empower
50. 01 Visibility in Search – Think Beyond Your Site 02 Leveraging User-Generated Content 03 Embrace The Nano-Influencer 04 Content That Engages - Converts Take Action
51. Let’s Connect Jason Dodge – Founder & CEO jason@blacktruckmedia.com blacktruckmedia.com @dodgejd Thank You! 30+ years of digital marketing experience and recognized internationally for excellence in SEO, Digital Advertising, and Content Marketing.