Redefining SEO in the Age of AI and Machine Learning

Presented at Tech Week Grand Rapids 2024, Jason delivered a talk on how SEO is being redefined in the age of AI and Machine Learning. The presentation breaks down data that supports both the disruption that AI has on traditional search, while also uncovering metrics that disclose how far AI has yet to go before it truly impacts search engines for marketshare.

Transcript

1. Beyond Rankings Redefining SEO in the Age of AI and Machine Learning Jason Dodge BlackTruck Media + Marketing Slides: bit.ly/techweekgr
2. Let’s Connect Jason Dodge – Founder & CEO jason@blacktruckmedia.com blacktruckmedia.com @dodgejd Hello! Over three decades of expertise in digital marketing, with international recognition for outstanding achievements in SEO, digital advertising, content creation, and data analytics. Slides & Resources: bit.ly/techweekgr
3. @DodgeJD #TechWeekGR Journey 01 Search Has Evolved 02 AI and Search Behavior 03 Multi-Channel Engagement 04 Challenges & Opportunities in AI Era of Search
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6. @DodgeJD #TechWeekGR Search Evolved
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8. @DodgeJD #TechWeekGR What Do I Do? Spam Reduction Reduce your dependency on AI content Quality Focus Useful content, moving beyond SEO
9. @DodgeJD #TechWeekGR Update Benefits Quality Focus Combat low-quality content by 40% Spam Reduction Minimizing clutter significantly Listen: bit.ly/theredirect
10. @DodgeJD #TechWeekGR Search Results Evolve
11. @DodgeJD #TechWeekGR The biggest trends in search might have nothing to do with rankings… “ “
12. @DodgeJD #TechWeekGR “ Top News Sources Knowledge Panels Local Pack Featured Snippets People Also Ask Featured Video
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15. @DodgeJD #TechWeekGR Google Discover Related to your interests and web/app activities.
16. @DodgeJD #TechWeekGR Search Accounts for 40% of Purchase Influence “ “
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23. @DodgeJD #TechWeekGR Trendsetting Unpacking The Power Of Search
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25. @DodgeJD #TechWeekGR 3.1 Trillion Google Search Searches Per Year in 2023
26. @DodgeJD #TechWeekGR 1.5 Billion Google Search Active Monthly Users
27. @DodgeJD #TechWeekGR Global Web Traffic Is Search Traffic 30 Percent
28. @DodgeJD #TechWeekGR 15% of Searches New Every Day
29. @DodgeJD #TechWeekGR 65 Percent Google Search Mobile Searches
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33. @DodgeJD #TechWeekGR But while Google was found to perform better than search rivals Bing and DuckDuckGo, Google’s misfires are magnified, given that it commands over 90% of the world’s search. “ “
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37. @DodgeJD #TechWeekGR Trendsetting AI as a Search Disruptor
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42. @DodgeJD #TechWeekGR Trendsetting Current Impact of AI And Search Behavior
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46. @DodgeJD #TechWeekGR Trendsetting Growth Patterns of AI Search Engines Growth in Perplexity’s share of desktop search traffic relative to May 2023.
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48. @DodgeJD #TechWeekGR Trendsetting Implications for Brands and Marketers
49. @DodgeJD #TechWeekGR Content Ideation User Experience SEO Experiments AI as a Testbed
50. @DodgeJD #TechWeekGR Trendsetting SEO Challenges and Threats with AI
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53. @DodgeJD #TechWeekGR Quality of Answers Availability Improvements Needed Issues and Improvements
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59. @DodgeJD #TechWeekGR People want to read from real people talking about real things… “ “
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61. @DodgeJD #TechWeekGR Trendsetting Moving Beyond the SERPs
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68. @DodgeJD #TechWeekGR Trendsetting Measuring Success with AI
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70. @DodgeJD #TechWeekGR 01 Search Beyond Rankings 02 AI’s Role in Search 03 The Power of a Multi-Channel Presence 04 Embrace the Challenges and Opportunities Take Action
71. Let’s Connect Jason Dodge – Founder & CEO jason@blacktruckmedia.com blacktruckmedia.com @dodgejd Thank You! Over three decades of expertise in digital marketing, with international recognition for outstanding achievements in SEO, digital advertising, content creation, and data analytics. Slides & Resources: bit.ly/techweekgr