vs. Double Quotes vs. Heredoc ❒ Three ways to declare a string value ❍ Single quotes ❒ 'So this is Christmas?'; ❍ Double quotes ❒ "How about Kwanza?"; ❍ Here Documents <<< When_Will_It_End It was a dark and stormy night, my son said, "Dad, tell me a story" so I said, "It was a dark and stormy night, my son said, "Dad, tell me a story" so I said, "It was a dark and stormy night, my son said, "Dad, tell me a story" so I said, When_Will_It_End