Betr Health Investor Deck

Reversing chronic disease without medications or surgery. Betr has helped over 6,000 human beings restore their vitality through simple and sustainable food modification protocols. Now a CDC recognized program and a covered benefit, Betr is available to over 33% of the US population.

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1. Reversing Chronic Disease A patent-pending technology enabled service for lifestyle modification. Betr Health is a CDC Recognized Diabetes Prevention Program (NDPP) CDC #686419
2. THE PROBLEM
3. THE ANSWER IS LIFESTYLE MODIFICATION Betr Health creates quick Results, Engagement and Sustainability. 98% Complete Their Program Avg. 4X Per Day App Check ins Client Results Over 5,000 Clients Served Avg. Weight Loss Is 10% 90% Report Reduction of OTC and Rx Engagement Sustainability 92% Report Retained Results After 12 Months
4. Betr Health is a now a Covered Benefit for prediabetes. The Big Opportunity 98 Million Americans Are Pre-Diabetic Medicare will also begin coverage in 2018.
5. How Do We Reach Them? Covered Benefit Employees New Q4 2017 via The Solera Health Network giving 40 Million employees access to BETR. Self Pay Customers Since 2011 via Marketing Partnerships via Health Clubs, Physicians, Direct To Consumer via Digital Marketing
6. More than 5,000 individuals have averaged 7% weight loss in just the first three weeks. This is up to 6X FASTER than our Competitors. Results
7. Health Clubs Employers T Why Our Partners Love Us. Physician Referrals Zero Employer Costs Reduce Employee Risk Improve Loss Time Improve Performance Member Results Increase Retention Increase Referrals Increase Revenue Improved Patient Outcomes Increase Patient Satisfaction Improve Care Coordination Increase Reimbursements
8. Competition Coaching Products Employees Avg. Wt Loss Time Frame Facebook Followers 5-Star Reviews *Capital Raised *Valuation Betr Health Yes Yes 5+ 7% 3 wks 17K 378 950K 7M Omada Health Yes No 200+ 4% 6 mos. 2K 36 138M 1.75B (2015) Virta Health Yes No 50+ 6% 3 mos. 1K 14 37M 150M Fruit Street Yes No 35+ 0 0 8.4M 25M (2017) RetroFit Yes No 50+ 3K 17 23M 100M “It’s not simply about having new technology and a passionate mission statement. You have to back it up with scalable, predictable results.” - Dr. William Ferro. COMPETITOR ANALYSIS *Information Gathered From Company Publications & Releases
9. $0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 1 2 3 4 5 6 7 Sales $ Cogs $ Proved Employer Partnership 2016 2015 2014 2013 2012 2011 Seven Year Sales & Development History Current Projected 2017 Sales CDC Recognition Patent Submissions New Partnerships Signed 950K Series A IT, Scale, Brand Reduce COGS Proved Health Club Partnership Proved Referrals Revised Pricing Increase Offering Grow Sales Map Out App 2017
10. 2011-2015 • Proved Distribution Channels: Employers, Gyms, Consumers • Developed Products, Protocols & Services To Produce A 98% Success Rate • Clients Achieved Average 7% Weight Loss In Three Weeks • Total Sales $1.2M Post Funding 2016-2017 • Obtained CDC-Recognized Diabetes Prevention Program Status • Launched Client App & Coach Portal • Rebranded and Trademarked Betr Health & Protocol (Patent Pending) • Created War Chest Program Assets & Content (Recipes, Videos, Training) • Increased IT,CRM & Marketing • Reduced COGS -450% • New Gym Partnerships: Vasa Fitness, EOS Fitness, GoodLife Fitness (1.7 M Lives) • NEW INSURANCE CHANNEL PARTNERSHIP WITH SOLERA HEALTH (40M Lives) • Total Sales $680K BUSINESS DEVELOPMENT
11. YES PROVEN MODEL. TREMENDOUS RUNWAY. But Can You Scale Coaching? The independent work-from-home coaching opportunity is in high demand. We consider our coaches as an additional peer-to-peer partnership channel. Our client protocols are laid out in the app daily and the coaches job is merely to guide the client through the program with accountability and compassion. Simple onboarding, creating a simple on demand service. Potential coaches are personal trainers, nutritionist, dieticians, wellness coaches and previous clients turned coaches.
12. To meet the market demand of a growing at- risk population, the new covered benefit channel and to capitlize on our current partnerships, Betr is seeking capital to grow management, marketing and services. POST FUNDING COMPANY OBJECTIVES
13. NUMBER OF NEW CLIENTS Year 2018 Y2 Y3 Y4 Y5 New Clients 4,963 12,029 17,285 21,324 24,811 RETAIL PRICE OF PRODUCTS Program Level 1 – 3 Weeks $356 $356 $356 $356 $356 Program Level 2 – 3 Weeks $356 $356 $356 $356 $356 Maintenance Level 3-3-9 Months $297 $297 $297 $297 $297 Additional Product Nutrient KIT - Level 1 $199 $199 $199 $199 $199 CUSTOMER AVERAGE REVENUE $1,208 $1,208 $1,208 $1,208 $1,208 Current Coach Count (28) *Total Coaches Needed 47 78 114 140 158 Assumptions Based On Seven Year Business History *Coaches Are Independent Contractors Included Into The COGS
14. Five Year Projections Post-Funding REVENUE YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 Clients Referrals 789,537 5,477,239 16,535,932 29,208,942 38,350,344 Health Clubs 2,850,880 8,424,441 9,295,560 10,382,760 11,524,320 Physicians 77,010 380,520 511,890 1,642,880 1,787,840 Employers/Insurance/Medicare 2,754,240 4,542,080 6,378,240 8,504,320 9,664,000 Total Revenue $6,471,667 $18,824,280 $32,721,622 $49,738,902 $61,326,504 *Cost of Goods Sold 2,459,233 6,588,498 11,125,352 16,413,838 19,624,481 GROSS PROFIT 4,012,433 12,235,782 21,596,271 33,325,064 41,702,023 Gross Margin 62% 65% 66% 67% 68% OPERATING EXPENSE Sales & Marketing 2,553,400 4,180,919 5,519,263 6,505,509 8,263,401 Technology 150,000 210,000 230,000 260,000 325,000 General & Administrative 430,000 570,000 650,000 790,000 880,000 Total operating expense 3,133,400 4,960,919 6,399,263 7,555,509 9,468,401 NET PROFIT $879,033 $7,274,864 $15,197,008 $25,769,555 $32,233,622 Net Margin 14% 39% 46% 52% 53% *Coaches Are Independent Contractors Are Included Into The COGS
15. MANAGEMENT TEAM ADVISORY BOARD Dr. William Ferro CEO - the founder leads Betr Health which was created to fill and industry void while he had owned and operated a chain of physical medicine clinics & health clubs. Greg Wiener VP Sales- managed health clubs early in his career and was led sales teams in the B to B health care space before joining Betr Health. Valerie Mauro Coaching Director- left SAP as an IT project manager to explore her passion of health and wellness. She quickly excelled to be named coaching director in 2014. Rakesh Govindji- investor and corporate counsel. Mark Rein- investor and co-founder of Epic Games. Saiful Khan-Elder Care business development for Medicare health plans Kevin Fitzgerald- former chief of staff for University Of North Carolina Currently Interviewing Candidates For: • CMO • COO • Account Managers • Customer Service
16. THE BETR SOLUTION
17. 1. Each Client Gets A Personal Coach & App 2. Coach Provides Daily Planning & Accountability 3. Clients Can Purchase Additional Supporting Products WATCH THE VIDEO HOW IT WORKS Click Here To
18. REMOTE PERSONAL COACHING • Daily Communication • In-App Messaging • Meal Planning • Shopping Lists
19. THE BETR CLIENT APP Track • food • exercise • weight • sleep • steps • mood • medications • measurements Access To • recipes • community • education & articles • savings and discounts
20. 1. Nutrient Kits 2. Personal Care 3. Meal Delivery (Q4, 2017) Recurring Revenue Products
21. Nutrient Kits • Digestion • Nutrition • Energy • Detox • Daily Essentials • Joint • Face • Body • Hair Personal Care +
25. PREVENTING & REVERSING CHRONIC DISEASE A technology enabled service creating recurring revenue and a trusted lifestyle brand. For Investment Opportunities: DrFerro@BetrHealth.com 516-351-9739