E-commerce, and not solely for Belgium, is only at the start of its possibilities.
Fighting off the (foreign) competition and exploring (neighboring) cross-border sales could break open a real revenue stream.
As Belgian consumers, we are always ‘late’ when it comes to embracing new online technologies, but that doesn’t mean you have to focus all your efforts on Facebook. If you aim for quality over quantity, blogging, Youtube and Pinterest are at your service.
Don’t miss out on the mobile commerce.
A majority might say that aren’t willing to use this
technology, but companies involved with this
opportunity are already seeing the (additional)
revenue. And the impact of mobile commerce will
only grow.
Power has shifted to the CUSTOMER
In this new era, Businesses need to:
Understand and anticipate
Adopt and optimize
Market, Sell and fulfill
Service customers, predict and drive loyalty
SMARTER COMMERCE
Consumer
is
targeted
and
shown
a
web
ad
based
on
what
they
are
searching
online.
Consumer
saves
the
transac;on
in
their
shopping
cart
Consumer
phones
the
call
center
to
check
the
delivery
;ming.
Call
center
advises
that
TV
is
in
a
local
store
for
immediate
pickup
Consumer
visits
the
store
to
pickup
the
TV,
views
the
order
via
the
Kiosk/POS
POS
prompts
to
recommend
an
offer
for
extended
warranty
…
sold!
Consumer
uses
mobile
phone
to
both
price
compare
and
then
complete
their
original
order
Capture
responses
and
refine
Consumer
receives
targeted
email
TV
promo;on
SMARTER COMMERCE
Store Create Order Check Status Cancel Order Initiate/Track Return Schedule Delivery Change Order Pickup Research Product Create Order Check Status Cancel Order Initiate/Track Return Schedule Delivery or Pickup Change Order Schedule Store Pickup Research Product Mobile Create Order Check Status Cancel Order Schedule Delivery or Pickup Change Order Schedule Store Pickup Research Product Web Initiate/Track Return Call Center Create Order Check Status Cancel Order Initiate/Track Return Schedule Delivery or Pickup Change Order Schedule Store Pickup Research Product SMARTER COMMERCE
Search
and
Shopping
Engine
Widgets
Extended
Community
Partner
Rela'onship
Management
Direct
Brand
Experience
Interac'on
Management
Configurable
Business
Processes
Infrastructure
Mobile
Contact
Center
Kiosks
Web
POS
Email
IBM
Owns
IBM
Integrates
Contracts
&
Rela'onships
Globaliza'on
&
Localiza'on
Personaliza'on
Catalog
&
Content
Precision
Marke'ng
Merchandising
Assisted
Interac'ons
Order
Management
Extended
Sites
Business
User
Tooling
Developer
Tooling
Founda'on
Reference Architecture
Dialog Activity
Automate marketing actions based on the specific behavior of your customers over time
PRECISION MARKETING
DEMO
Web Activity
Control what displays in predefined e-Marketing Spots on your store pages
Search Activity
Influence search results based on search keywords
• Web activities determine what to show the customer
• Web activities can display advertising content, merchandising associations, and recommendations from store catalog
• You can target different customer segments within Web activities to personalize what customers see in an e- Marketing Spot
• Provides Marketing Managers ability to effectively communicate with customers without IT involvement
Target
Ac'on
Ac'ons
WEB ACTIVITY
DEMO
• Automate marketing actions based on specific behavior of your customers over time
• Interactive dialog with a customer: You wait for the customer to do something, or not do something, and then you target that customer with a planned marketing action
• Dialog can be ongoing as the customer's behavior changes
24
Trigger
Ac'on
Trigger
Ac'on
Trigger
Ac'on
DIALOG ACTIVITY
DEMO
§ Single shared master catalog
§ Shared infrastructure for cross-brand and cross-channel experience
§ Create new sites rapidly
§ Each brand can manage their own product assortment and/or marketing
§ Shared business processes, differentiated where necessary
Catalog/Content
Page Logic
Business Assets
Inherit, Reference, and Override Business Assets
Page
Logic
Catalog/ Content
Business Assets
Page
Logic
Catalog/ Content
Business Assets
Page
Logic
Catalog/ Content
Site 1 Site 2 Site 3 Extended Store Base Asset Store EXTENDED SITES
Selling
directly
to
businesses
or
customers
Bridge
between
suppliers
and
customers
Selling
through
a
network
of
partners
Selling
through
a
chain
of
enterprises
EXPRESS
PROFESSIONAL
ENTERPRISE
CLOUD
ü B2C Starter stores
ü Rich business user tooling
ü Cross-Channel Precision Marketing
ü Cross-Channel Order Processing
ü Sales Center
ü Gift Center
ü Workspaces
ü B2B Starter Stores
ü Extended Sites
ü Support for indirect business models
DIFFERENT FLAVORS
drissamri
inetoagave
matthewskelton
staffrecruiter
toshikunifuji
jdmc
miibio
kajikent
nealle
arm0020
memory1994
fukushima_nissan
dsm_recruit
tmm1
mongodb
matthewcrist
bkeepers
davidbonilla
mojombo
jcasabona
hatefulcrawdad
sachag
brad_frost
ufuk
eitanlees