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IDEAS THAT TRAVEL

IDEAS THAT TRAVEL

Re-thinking the role of media and understanding what drives connections that matter

Partner Marketing Exchange

January 24, 2019
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  1. “€ to memory” exchange rate falling 0% 10% 20% 30%

    40% 50% 60% September October November December January February March April May June July August September October November December January February March 2016 2017 2018 Recall of top 100 brands Recall of top 100 brands Linear (Recall of top 100 brands) Source: Ad Dynamix, Nielsen, Comscore, TGI, Core Data Aug 2018