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Signs of the times: What road signs taught me a...
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Duncan Jimbo
October 19, 2015
Design
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Signs of the times: What road signs taught me about web design
Duncan Jimbo
October 19, 2015
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Transcript
SIGNS OF THE TIMES: What road signs taught me about
web design
Hi! My name is Duncan. @duncanjimbo
simplydano.com/connect-js
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Design for Permanence A483
“We were designing for permanence. We were designing for something
wouldn't look dated in 5 to 10 years.” Margaret Calvert
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Design for the User A41
“It's all about asking the right questions and knowing for
whom you are designing – it’s not always only about putting your personality into a particular design.” Margaret Calvert
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Break Conventions Carefully A33
“That's to do with word recognition. You read a shape,
whereas with capitals, it takes you longer to read.” Margaret Calvert
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Test in Different Situations M1
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“In the United States... 7% of the male population …
and 0.4% of the female population either cannot distinguish red from green, or see red and green differently from how others do.” Howard Hughes Medical Institute, 2006
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…designing products to be aesthetic and usable to the greatest
extent possible by everyone, regardless of their age, ability, or status in life. Ronald L. Mace on Universal Design
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Draw from Real Life Experiences A5
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…road signs fulfill their function so efficiently that the public
tends to take them for granted and rarely acknowledges their design merits. Jock Kinnier
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Thank you Slides: simplydano.com/connect-js