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Signs of the times: What road signs taught me about web design

Duncan Jimbo
October 19, 2015

Signs of the times: What road signs taught me about web design

Duncan Jimbo

October 19, 2015
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  1. “We were designing for permanence. We were designing for something

    wouldn't look dated in 5 to 10 years.” Margaret Calvert
  2. “It's all about asking the right questions and knowing for

    whom you are designing – it’s not always only about putting your personality into a particular design.” Margaret Calvert
  3. “That's to do with word recognition. You read a shape,

    whereas with capitals, it takes you longer to read.” Margaret Calvert
  4. “In the United States... 7% of the male population …

    and 0.4% of the female population either cannot distinguish red from green, or see red and green differently from how others do.” Howard Hughes Medical Institute, 2006
  5. …designing products to be aesthetic and usable to the greatest

    extent possible by everyone, regardless of their age, ability, or status in life. Ronald L. Mace on Universal Design
  6. …road signs fulfill their function so efficiently that the public

    tends to take them for granted and rarely acknowledges their design merits. Jock Kinnier