EdFees Pitch Deck

Payments for K-12 private schools in Africa. We help parents pay tuition fees online easily, plan for future payment, and access school fees loans. On the other hand, we help schools collect fees easily and increase cash flow.

By helping salary earning parents with payment plans and providing loans to cash-strapped ones, we hope to help schools recover 70% of revenue lost to non-payment, help teachers get paid and make parents of 66 Million kids lives easier.

Transcript

1. Powering Payments for African K-12
2. The Problem For Parents For Schools • Manual fees collection & management • Poor cash flow (up to 70% deficit due to non-payment • Inconvenient payment process • Struggle with lump sum payment • Lack of access to quick loans
3. Easy online fees payment Flexible payment plans Access to quick loans The Solution: edfees.com
4. Market Size: Total Addressable Market (Africa) 66M+ Number of private school attending kids $2.5 Transaction fees $165M TAM Data from: Caerus Capital
5. 99%+ 90%+ Schools without website Schools not using ERP $ $ $ $ Too expensive for them EdSites.org Free hosted websites & ERP Earn their trust Convert them into EdFees users EdSites.org: A non-profit initiative by EdFees to offer free hosted websites and ERP to private schools in Nigeria (our launch country) Create virality among school owners through word of mouth Go-to-market Strategy: Free ERP & Free 'wix for schools’
6. Aug Sept Oct Nov Milestones: Progress so far EdFees: Our flagship product EdSites.org: Our go-to-market product Launched • Built the payment system • Built the payment plan system • Integrated access to loans Six schools signed up Still yet to start collecting tuition fees due to the effect of Covid-19 Built EdSites.org Both the website building platform and the ERP system fully built 2k+ schools on waiting list We're actively partnering with school associations to deepen the offer
7. Transaction fees Free ₦300 No setup or subscription fees Transaction fee per kid/term Revenue Model
8. Customer Acquisition Partnerships Sales Outbound Community • MySchoolArena (28K+ schools listed) • SchoolCompass (400K+ monthly visitors) • NAPPS (The official association of private school owners in Nigeria) Internally, we are reaching out to school through cold call and direct visit We're publishing relevant, helpful content tergetting school owners We are active in school owners communities online and offline
9. Competitive Landscape Our Competitors Their Disadvantage Our Advantage • Too expensive • Hard to use Payment based on loans (dreaded by most Africans and resorted to as last option). • Free for schools • Easy to use Flexible payment plan to enable parents pay within their means and access to loans as an option. School Management Softwares School Fees Financing
10. Usman Abubakar Suleiman Abubakar The Team CEO COO Former teacher. Semi-perfectionist. Enjoys slapping the keyboard. Heads product development and thinks for the company. Former teacher. Optimist. Product dreamer. Workaholic. Always finds the missing piece of the puzzle. Handles product, operations, marketing and does all the boring stuff.