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How to Market Micro Open Source Projects

D38cc96a1dad529c1bd26edd66230bcb?s=47 Elle Kasai
February 19, 2015

How to Market Micro Open Source Projects

D38cc96a1dad529c1bd26edd66230bcb?s=128

Elle Kasai

February 19, 2015
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  1. How to Market Micro Open Source Projects by Elle Kasai

  2. About me • UI designer/developer • Tokyo ✈ Vancouver (3

    months ago) • Ladies Learning Code mentor • Working on open source projects
  3. I have a popular open source project: Purplecoat.js (750+ Stars

    on GitHub)
  4. But the code is very simple • 80 lines •

    Only basic jQuery code • Any beginning developer can write it!
  5. Why did such simple JS library become so popular?

  6. I built a marketing page
 & promoted it

  7. I built a marketing page

  8. …and promoted it. First, I tweeted a link to the

    marketing page
  9. Second, the marketing page was featured on Hacker News

  10. Third, it was featured on dailyjs, The Changelog, Javascript Daily,

    and Javascript Weekly
  11. Purplecoat.js became popular because I built a marketing page &

    promoted it
  12. What’s the secret to building a great open source marketing

    page?
  13. What’s the secret to building a great open source marketing

    page? Answer the visitor’s questions
  14. Question: What’s Purplecoat.js?

  15. Introduce your project in ~2 sentences

  16. Have a demo http://ellekasai.github.io/purplecoat.js/

  17. Question: Ok, how do I use it? Is it easy

    to use?
  18. Add Usage (Use Steps)

  19. Add Usage (Use Steps) Demo

  20. Question: Ok, but when would I use this?

  21. Add Example Use Case

  22. Question: Ok, but what if I want to customize it?

  23. Explain Customization Options

  24. Great!

  25. Secret to building a great open source marketing page: Answer

    your visitor’s questions What’s Purplecoat.js? How do I use it? Easy to use? When would I use this? What if I want to customize it?
  26. Used the same technique for: ResumeCards (~200 Stars)

  27. Used the same technique for: Twemoji Awesome (150+ Stars)

  28. Do I really need to market my open source projects?

    You might be wondering...
  29. “If it's worthwhile to you, it's probably worthwhile to someone

    else. They won't use it unless they learn about it.” ― Zach Holman, Engineer, GitHub IUUQ[BDIIPMNBODPNQPTUTPQFOTPVSDFNBSLFUJOH
  30. Market your open source projects!

  31. Thank you :) Slides: http://bit.ly/elle-codecoffee About me: ellekasai.com Twitter &

    GitHub: @ellekasai Available for Hire!