the basics Business type, what you sell, average price, catalog size, audience, region. Specify Essential Features Hero section, 5 menu items, newsletter and social links in Footer. List pages upfront Home, Shop, Product, About, Contact, FAQ, Blog, Policies. Be concrete “Grid layout, product cards with ratings and price” over “make it beautiful.” Describe Y our Desired Style Layout preference, color and font vibe (modern serif, clean sans), imagery style. Use refinement prompts after generation “shorten the hero,” “add Shipping and Returns to footer,” “generate 5 H2s for Blog.”