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Creating Facebook Ads
Learn how to promote your business with a Facebook Ad.
eMerge™
November 25, 2011
Transcript
16 slides
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Why Facebook Ads? When it comes to pay per click
ads, Facebook Advertising is some of the most effective in the industry. It is tailored to fit your specific audience in one of their most well maintained facets of life: their Facebook Personal Page. This network allows you to focus on consumer likes and interests rather than guessing keywords. The ads appear on the right side of the screen, beside your wall, newsfeed, or any feature that you happen to be using. easyemerge.com -
Create an Ad Today The first step in reaping the
benefits of a Facebook Ad is to create one. Here are step-by-step instructions to making a highly effective Facebook Ad campaign. easyemerge.com -
Step 1 You can begin at the Facebook homepage or
Facebook.com. Advertising appears as the central term at the very bottom of the page. Click it. easyemerge.com -
Step 2 After reaching the “Facebook Ads” overview page, select
the green “Create Ad” button in the upper right-hand corner of the page. easyemerge.com -
Step 3 Enter the preliminary information into required fields such
as the URL of your business’s website, the name of your advertisement, and the copy (text for your ad). easyemerge.com -
Don’t Forget! Don’t forget to upload a photo for your
ad before continuing. easyemerge.com -
Step 4 When you continue to the next step, you
can begin “targeting” your audience. Notice that box at the upper right-hand corner of your page that keeps a constant calculation of the number of people you will reach with your current combination of terms, interests, or keywords. easyemerge.com -
Step 5 Begin by entering specific locations that you would
like to target. You can begin as broad as nations, or tighten your lens to cities. Do this by selecting the radio buttons below the “Location” criteria. easyemerge.com -
Step 6 Next, select the age and gender of the
demographics that you are targeting. easyemerge.com -
Step 7 Lastly, enter your “Precise Interests” by typing in
words or terms that coincide with the functionality of your business. Options will appear below, which displays groups or pages that have already accumulated likes. The people that interact with these special interests pages are targeted to view your advertisement. easyemerge.com -
Precise Interests Visual Notice the “Switch to Broad Category Targeting”
option. easyemerge.com -
Step 8 Before completing this section, make sure to finish
your “Broad Category Targeting”. This is an interactive list of check boxes that allow you to select broad interests such as education, target family sizes, or zone-in on entertainment. easyemerge.com -
Step 9 The last phases of creating your Facebook Ad,
“Campaigns, Pricing, and Scheduling,” allow you to view the bid for the ad, or the estimated price you will pay per click, set your daily budget, select the time zone of which you live. easyemerge.com -
Step 10 Voila! You’re Facebook advertisement is complete! This quick
process opens the window for you to begin highly targeted, yet inexpensive, advertisements. easyemerge.com