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Envato Talks: Learn About the Power of Email Marketing for Any Business
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Envato
September 24, 2015
Technology
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Envato Talks: Learn About the Power of Email Marketing for Any Business
The Do's & Don’ts of Email Content - Nailing Personalisation & Frequency
Envato
September 24, 2015
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Transcript
Email Marketing Do's & Don’ts Envato Email Marketing Specialist Jade
Butler @ItsmeJade #Envatotalks
1. Frequency and Personalization - Don’t be Excessive • 1st
Level Bullet Point 18pt • 2nd Level Bullet Point 14pt • 3rd Level Bullet Point 12pt • 4th Level Bullet Point 10 pt • 5th Level Bullet Point 8pt
Why This Works for Me: • Uber rarely emails me • I’m
a loyal Uber customer • It’s a timely and a hot topic • It’s personalized
2. Geo Targeting – The Importance of Accuracy
None
Envato Photos http://photos.envato.com/
3. Subject Line Emojis J
1. Stop and consider your audience – is this appropriate
for them? 2. Check what email clients your subscribers are using. 3. Do some AB testing to gauge if it improves open rates!
4. Personality — Be Pitch Perfect
5. Embracing the Power of Plain Text
6. Automation — Don’t Set and Forget!
Check in Regularly: — What are my emails doing? —
Is the content still relevant? — Are they still achieving what I want them to achieve? Revenue, Open Rates etc
7. Think About It, A lot!
http://www.eon.com.au/new-blog/100-spam-trigger-words-amp-phrases-to-avoid
Thanks for Coming J #Envatotalks