Envato Talks: Learn About the Power of Email Marketing for Any Business

The Do's & Don’ts of Email Content - Nailing Personalisation & Frequency

Transcript

1. Email Marketing Do's & Don’ts Envato Email Marketing Specialist Jade Butler @ItsmeJade #Envatotalks
2. 1. Frequency and Personalization - Don’t be Excessive •  1st Level Bullet Point 18pt •  2nd Level Bullet Point 14pt •  3rd Level Bullet Point 12pt •  4th Level Bullet Point 10 pt •  5th Level Bullet Point 8pt
3. Why This Works for Me: • Uber rarely emails me • I’m a loyal Uber customer • It’s a timely and a hot topic • It’s personalized
4. 2. Geo Targeting – The Importance of Accuracy
6. Envato Photos http://photos.envato.com/
7. 3. Subject Line Emojis J
8. 1. Stop and consider your audience – is this appropriate for them? 2. Check what email clients your subscribers are using. 3. Do some AB testing to gauge if it improves open rates!
9. 4. Personality — Be Pitch Perfect
10. 5. Embracing the Power of Plain Text
11. 6. Automation — Don’t Set and Forget!
12. Check in Regularly: — What are my emails doing? — Is the content still relevant? — Are they still achieving what I want them to achieve? Revenue, Open Rates etc
13. 7. Think About It, A lot!
14. http://www.eon.com.au/new-blog/100-spam-trigger-words-amp-phrases-to-avoid
15. Thanks for Coming J #Envatotalks