Envato Talks: Learn How to Build An Engaged Community For Any Business

Envato Talk Series: Helps anyone become more successful online.

Transcript

1. Community.
2. “Seek first to understand, then to be understood.” This requires diagnosis.
3. Is a community really what we want? Networks Communities
4. A quick word on resourcing and growth… §  Consistently gauge your growth through monitoring and evaluation. §  Better to gradually and sustainably grow a community, rather than deal with influx. §  Monitor, evaluate and scale. Know what comes next. §  Ask yourself in the project’s genesis, what comes after “just me” in resourcing? §  How will that increase in resourcing be justified. Most importantly: §  Viral is not synonymous with social media OR community success. 4 Audience Duration of time •  Resourcing •  Leadership •  Community management
5. But look how amazing it can be.