The Lean Startup Hacker

Introducción a conceptos de Lean Startup para el Rubyista en Castellano.

Transcript

1. THE LEAN STARTUP HACKER Rubyconf Argentina 2012 ERNESTO TAGWERKER Saturday, October 20, 12
2. @etagwerker Saturday, October 20, 12
3. FUNDADOR & CEO Saturday, October 20, 12
4. LEAD DEVELOPER Saturday, October 20, 12
5. Saturday, October 20, 12
6. MEETUP MENSUAL Saturday, October 20, 12
7. Saturday, October 20, 12
8. WEB STARTUPS Saturday, October 20, 12
9. SUCK MOST STARTUPS Saturday, October 20, 12
10. DINERO DESPERDICIO DE Saturday, October 20, 12
11. TIEMPO DESPERDICIO DE Saturday, October 20, 12
12. MARKET PRODUCT FIT Saturday, October 20, 12
13. “LA MÁQUINA DE HACER CHORIZOS” Saturday, October 20, 12
14. Saturday, October 20, 12
15. MOST STARTUPS Saturday, October 20, 12
16. SUCK MOST STARTUPS Saturday, October 20, 12
17. EJECUCIÓN FOCO EN Saturday, October 20, 12
18. Concepto + Plan de Negocios Desarrollo Alpha/ Beta Test Launch Saturday, October 20, 12
19. Saturday, October 20, 12
20. Concepto + Plan de Negocios Desarrollo Alpha/ Beta Test Launch Saturday, October 20, 12
21. TDD Saturday, October 20, 12
22. SCRUM Saturday, October 20, 12
23. Saturday, October 20, 12
24. LAS METODOLOGÍAS ÁGILES NO SON SUFICIENTES Saturday, October 20, 12
25. ERRORES CLÁSICOS Saturday, October 20, 12
26. FEATURITIS Saturday, October 20, 12
27. STEALTH MODE Saturday, October 20, 12
28. Saturday, October 20, 12
29. HIPÓTESIS FUNDAMENTALES SIN VALIDACIÓN Saturday, October 20, 12
30. BUSINESS PLAN “ E v e r y b o d y h a s a p l a n u n t i l t h e y g e t p u n c h e d i n t h e f a c e .” M E E T S MARKET Saturday, October 20, 12
31. Saturday, October 20, 12
32. LEAN THE STARTUP Saturday, October 20, 12
33. Saturday, October 20, 12
34. Saturday, October 20, 12
35. Idea Data Build Measure Learn Code Saturday, October 20, 12
36. DESARROLLO DE PRODUCTO Saturday, October 20, 12
37. DESARROLLO DE CLIENTES Saturday, October 20, 12
38. MARKET PRODUCT FIT Saturday, October 20, 12
39. FOCO EN APRENDIZAJE Saturday, October 20, 12
40. Customer Discovery Customer Validation Customer Creation Company Building STOP STOP STOP DESARROLLO DE CLIENTES Saturday, October 20, 12
41. Idea Data Build Measure Learn X Saturday, October 20, 12
42. Idea Experimento Data Build Measure Learn Saturday, October 20, 12
43. Idea MVP Data Build Measure Learn Saturday, October 20, 12
44. PRODUCTO MÍNIMO VIABLE Saturday, October 20, 12
45. Saturday, October 20, 12
46. ¿CÓMO EMPEZAMOS? Saturday, October 20, 12
47. Saturday, October 20, 12
48. IDEA Saturday, October 20, 12
49. Saturday, October 20, 12
50. MODELO DE NEGOCIOS Saturday, October 20, 12
51. CANVAS DE MODELO DE NEGOCIOS (OSTERWALDER) Saturday, October 20, 12
52. LEAN CANVAS (ASH MAURYA) Saturday, October 20, 12
53. CONJUNTO DE HIPÓTESIS Saturday, October 20, 12
54. Idea Experimento Data Construye Mide Aprende Saturday, October 20, 12
55. EXPERIMENTO Saturday, October 20, 12
56. HIPÓTESIS FALSIFICABLE Y TIEMPO ACOTADO Saturday, October 20, 12
57. “MI LANDING PAGE VA A GENERAR 50 REGISTRACIONES EN UNA SEMANA.” Saturday, October 20, 12
58. Saturday, October 20, 12
59. PROPUESTA DE VALOR CLARA Saturday, October 20, 12
60. BIG Saturday, October 20, 12
61. BIG CALL-TO-ACTION Saturday, October 20, 12
62. Saturday, October 20, 12
63. 10 REGISTRACIONES Saturday, October 20, 12
64. CAMBIO LA LANDING PAGE Saturday, October 20, 12
65. 15 REGISTRACIONES Saturday, October 20, 12
66. 15 < 50 REGISTRACIONES POR SEMANA Saturday, October 20, 12
67. Customer Discovery Customer Validation STOP Pivoteo Saturday, October 20, 12
68. ✔ Visión constante ✔ Cambio en Modelo de Negocios PIVOTEO Saturday, October 20, 12
69. LEAN CANVAS (ASH MAURYA) Problema Solución Saturday, October 20, 12
70. INSTAGRAM Saturday, October 20, 12
71. ✔ Zoom-in Pivot ✔ Check-in App ✔ Social Photo App PIVOTEO Saturday, October 20, 12
72. HACKEAR CÓMO GENTE Saturday, October 20, 12
73. ENTREVISTAS Saturday, October 20, 12
74. ✔ ¿Cómo vendés hoy por Internet? ✔ ¿Qué cambiarías? ✔ ¿Cuánto pagarías por un servicio de tiendas online? ENTREVISTAS Saturday, October 20, 12
75. SMOKE TEST Saturday, October 20, 12
76. Saturday, October 20, 12
77. HTTP 500 Saturday, October 20, 12
78. A/B TEST Saturday, October 20, 12
79. Saturday, October 20, 12
80. VANITY: CONFIG Saturday, October 20, 12
81. VANITY: TRACKING Saturday, October 20, 12
82. VANITY REPORT Saturday, October 20, 12
83. LANZAMIENTO INCREMENTAL DE FEATURES Saturday, October 20, 12
84. ROLLOUT Saturday, October 20, 12
85. FEATURES POR GRUPO Saturday, October 20, 12
86. EL MAGO DE OZ Saturday, October 20, 12
87. Saturday, October 20, 12
88. Saturday, October 20, 12
89. Saturday, October 20, 12
90. ¿TDD 100%? Saturday, October 20, 12
91. Requerimientos X Problema X Saturday, October 20, 12
92. Test Suite X Requerimientos X Saturday, October 20, 12
93. Código X Test Suite X Saturday, October 20, 12
94. Customer Discovery Customer Validation STOP PIVOT Saturday, October 20, 12
95. PIVOTEO DE PROBLEMA Problema Solución Saturday, October 20, 12
96. Requerimientos Y Problema Y Saturday, October 20, 12
97. Test Suite Y Requerimientos Y Saturday, October 20, 12
98. Código Y Test Suite Y Saturday, October 20, 12
99. DESPERDICIO Requerimientos X Test Suite X Saturday, October 20, 12
100. TDD 100% = 80% DESPERDICIO Saturday, October 20, 12
101. TDD: CAMINO CRÍTICO Saturday, October 20, 12
102. Activación Retención Revenue Adquisición Recomendación MÉTRICAS Saturday, October 20, 12
103. MÉTRICAS VANIDOSAS Ejemplos: ✔ Cantidad de tiendas activas ✔ Total de ingresos ✔ Cantidad de pageviews por mes Saturday, October 20, 12
104. MÉTRICAS ÚTILES Ejemplos: ✔ Cantidad de signups por semana ✔ Cantidad de tiendas activadas por semana ✔ Tiempo de uso promedio por día Saturday, October 20, 12
105. SERVICIOS PARA TUS MÉTRICAS Saturday, October 20, 12
106. ANÁLISIS DE ‘COHORTS’ Grupos de Usuarios Saturday, October 20, 12
107. BUILD. MEASURE. LEARN. Saturday, October 20, 12
108. CONSTRUYE. MIDE. APRENDE. Saturday, October 20, 12
109. EXPERIMENTOS EN VEZ DE PRODUCTOS Saturday, October 20, 12
110. ¡GRACIAS! Saturday, October 20, 12
111. REFERENCIAS http://www.startuplessonslearned.com/ http://steveblank.com/ http://www.abtests.com/ http://vanity.labnotes.org/ https://github.com/jamesgolick/rollout http://unbounce.com/blog/ http://www.ashmaurya.com/ http://www.usercycle.com http://leancanvas.com Saturday, October 20, 12