Upgrade to Pro — share decks privately, control downloads, hide ads and more …

5 strategies for great services

5 strategies for great services

5 strategies you can use today to start creating services people actually want to use.

Evangeline

April 03, 2017
Tweet

More Decks by Evangeline

Other Decks in Business

Transcript

  1. 5 UX Strategies for great services 1. Understand your customers

    2. Understand their problems 3. Define your value proposition 4. Plan for the future 5. Provide a killer user experience
  2. Capability: the facility or potential for an indicated use or

    deployment the capability of a metal to be fused | nuclear capability
  3. the capability potential of a metal to be fused |

    nuclear capability potential üStill works
  4. Service: a helpful or useful act My neighbor did me

    a service by retrieving my dog.
  5. We know how to provision databases. A. Capability B. Service

    Great. But if we’re not actively helping someone, it’s not a service. It’s a just a capability.
  6. We know how to provision databases. A. Capability B. Service

    Great. But if we’re not actively helping someone, it’s not a service. It’s a just a capability.
  7. We know how to provision databases. A. Capability B. Service

    Great. But if we’re not actively helping someone, it’s not a service. It’s a just a capability.
  8. PEOPLE WHO CAN IMPLEMENT IT Building blocks of a service

    A PROCESS FOR ACCOMPLISHING IT TECHNOLOGY THAT ENABLES IT
  9. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN IMPLEMENT IT

    Building blocks of a service TECHNOLOGY THAT ENABLES IT
  10. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN IMPLEMENT IT

    Building blocks of a service TECHNOLOGY THAT ENABLES IT
  11. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN IMPLEMENT IT

    Building blocks of a service TECHNOLOGY THAT ENABLES IT
  12. Building blocks of a service A PROCESS FOR ACCOMPLISHING IT

    PEOPLE WHO CAN IMPLEMENT IT TECHNOLOGY THAT ENABLES IT + ?
  13. Building blocks of a service A PROCESS FOR ACCOMPLISHING IT

    PEOPLE WHO CAN IMPLEMENT IT TECHNOLOGY THAT ENABLES IT A customer
  14. Building blocks of a service A PROCESS FOR ACCOMPLISHING IT

    PEOPLE WHO CAN IMPLEMENT IT TECHNOLOGY THAT ENABLES IT An interaction An interface
  15. Building blocks of a service A PROCESS FOR ACCOMPLISHING IT

    PEOPLE WHO CAN IMPLEMENT IT TECHNOLOGY THAT ENABLES IT An interaction (or a touchpoint)
  16. Building blocks of a service A PROCESS FOR ACCOMPLISHING IT

    PEOPLE WHO CAN IMPLEMENT IT TECHNOLOGY THAT ENABLES IT An interaction
  17. Service A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN IMPLEMENT

    IT TECHNOLOGY THAT ENABLES IT An interaction An interface A customer
  18. Service or capability? A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO

    CAN IMPLEMENT IT TECHNOLOGY THAT ENABLES IT
  19. It’s still a capability. A PROCESS FOR ACCOMPLISHING IT PEOPLE

    WHO CAN IMPLEMENT IT TECHNOLOGY THAT ENABLES IT
  20. A well-thought out capability. A PROCESS FOR ACCOMPLISHING IT PEOPLE

    WHO CAN IMPLEMENT IT TECHNOLOGY THAT ENABLES IT
  21. But it’s just a capability. A PROCESS FOR ACCOMPLISHING IT

    PEOPLE WHO CAN IMPLEMENT IT TECHNOLOGY THAT ENABLES IT
  22. Now it’s a service. A PROCESS FOR ACCOMPLISHING IT PEOPLE

    WHO CAN IMPLEMENT IT TECHNOLOGY THAT ENABLES IT An interaction An interface A customer
  23. The customer controls the interaction. A PROCESS FOR ACCOMPLISHING IT

    PEOPLE WHO CAN IMPLEMENT IT TECHNOLOGY THAT ENABLES IT
  24. The customer controls the interaction. A PROCESS FOR ACCOMPLISHING IT

    PEOPLE WHO CAN IMPLEMENT IT TECHNOLOGY THAT ENABLES IT
  25. So you need a conversation. A PROCESS FOR ACCOMPLISHING IT

    PEOPLE WHO CAN IMPLEMENT IT TECHNOLOGY THAT ENABLES IT
  26. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT Hey! I have a service for you!
  27. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT Is this for me?
  28. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT … This is for you.
  29. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT Is this something I need?
  30. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT This is something you need. …
  31. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT Is this something I can use?
  32. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT … You can definitely use this.
  33. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT Is this something I want?
  34. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT … You totally want this.
  35. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT … You know you do.
  36. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT … You’re gonna love it.
  37. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT Ok, then. What do I have to do?
  38. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT … I’ll show you.
  39. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT WAIT. Is this going to take a long time?
  40. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT Here’s how long it will take. …
  41. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT Will this be hard?
  42. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT It’s easy. …
  43. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT Are you sure?
  44. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT We’ll be here to help. …
  45. The conversation. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN

    IMPLEMENT IT TECHNOLOGY THAT ENABLES IT Ok. Let’s get started.
  46. All the pieces are here. A PROCESS FOR ACCOMPLISHING IT

    PEOPLE WHO CAN IMPLEMENT IT TECHNOLOGY THAT ENABLES IT An interface An interaction (Finally!) A customer
  47. Now we have a service. A PROCESS FOR ACCOMPLISHING IT

    PEOPLE WHO CAN IMPLEMENT IT TECHNOLOGY THAT ENABLES IT An interface An interaction (Finally!) A customer
  48. 5 UX Strategies for great services 1. Understand your customers

    2. Understand their problems 3. Define your value proposition 4. Plan for the future 5. Provide a killer user experience (what do great interactions look like?)
  49. Personas can help inform which people, processes and technology you

    should use to develop capabilities and services for your customers. A PROCESS FOR ACCOMPLISHING IT PEOPLE WHO CAN IMPLEMENT IT TECHNOLOGY THAT ENABLES IT An interaction An interface A customer
  50. Make sure you have demonstrated alignment at the director level

    and above. Process People Technology Interaction
  51. She’s always on her phone. Can she access the information

    she needs? Process People Technology Interaction
  52. She’s impatient. Don’t make her fill out a form with

    20 fields just to talk to you. Process People Technology Interface Interaction
  53. If you can’t, you tell her right away, and make

    sure she’s back to business as usual ASAP. Process People Technology Interaction
  54. ASK

  55. Observe the production floor without preconceptions. Ask ‘why' five times

    about every matter.” –Taiichi Ohno, pioneer of the Toyota Production System in the 1950s
  56. WHY? Our client is refusing to pay for the leaflets

    we printed for him. The delivery was late, so the leaflets couldn’t be used. The job took longer than expected. We ran out of printer ink. The ink was all used on a large, last-minute order. We didn’t have enough ink in stock, and couldn’t order new supplies in time. Counter measure Cut ties with the client? WHY? WHY? WHY? WHY? ✚ Link: The 5 Whys: Getting to the Root of a Problem Quickly
  57. WHY? Our client is refusing to pay for the leaflets

    we printed for him. The delivery was late, so the leaflets couldn’t be used. The job took longer than expected. We ran out of printer ink. The ink was all used on a large, last-minute order. We didn’t have enough ink in stock, and couldn’t order new supplies in time. Counter measure Cut ties with the client. WHY? WHY? WHY? WHY? ✚ Link: The 5 Whys: Getting to the Root of a Problem Quickly
  58. WHY? WHY? WHY? Our client is refusing to pay for

    the leaflets we printed for him. The delivery was late, so the leaflets couldn’t be used. The job took longer than expected. We ran out of printer ink. The ink was all used on a large, last-minute order. We didn’t have enough ink in stock, and couldn’t order new supplies in time. Counter measure Faster delivery truck. WHY? WHY? ✚ Link: The 5 Whys: Getting to the Root of a Problem Quickly
  59. WHY? WHY? WHY? Our client is refusing to pay for

    the leaflets we printed for him. The delivery was late, so the leaflets couldn’t be used. The job took longer than expected. We ran out of printer ink. The ink was all used on a large, last-minute order. We didn’t have enough ink in stock, and couldn’t order new supplies in time. Counter measure Hire more people. WHY WHY ✚ Link: The 5 Whys: Getting to the Root of a Problem Quickly
  60. WHY? WHY? WHY? Our client is refusing to pay for

    the leaflets we printed for him. The delivery was late, so the leaflets couldn’t be used. The job took longer than expected. We ran out of printer ink. The ink was all used on a large, last-minute order. We didn’t have enough ink in stock, and couldn’t order new supplies in time. Counter measure Didn’t you order more ink? WHY? WHY? ✚ Link: The 5 Whys: Getting to the Root of a Problem Quickly
  61. WHY? Our client is refusing to pay for the leaflets

    we printed for him. The delivery was late, so the leaflets couldn’t be used. The job took longer than expected. We ran out of printer ink. The ink was all used on a large, last-minute order. We didn’t have enough ink in stock, and couldn’t order new supplies in time. Counter measure Just order more ink. WHY? WHY? WHY? WHY? ✚ Link: The 5 Whys: Getting to the Root of a Problem Quickly
  62. Our client is refusing to pay for the leaflets we

    printed for him. The delivery was late, so the leaflets couldn’t be used. The job took longer than expected. We ran out of printer ink. The ink was all used on a large, last-minute order. We didn’t have enough ink in stock, and couldn’t order new supplies in time. Counter measure Find an ink supplier who can deliver at short notice, so we can continue to minimize inventory, reduce waste, and respond to customer demand. WHY? WHY? WHY? WHY? ✚ Link: The 5 Whys: Getting to the Root of a Problem Quickly
  63. This is a Band Aid ✚ Link: The 5 Whys:

    Getting to the Root of a Problem Quickly Counter measure Faster delivery truck.
  64. And it’s probably expensive ✚ Link: The 5 Whys: Getting

    to the Root of a Problem Quickly Counter measure Faster delivery truck.
  65. And it won’t even work. ✚ Link: The 5 Whys:

    Getting to the Root of a Problem Quickly Counter measure Faster delivery truck.
  66. And it won’t even work. This is a solution. Counter

    measure Find an ink supplier who can deliver at short notice, so we can continue to minimize inventory, reduce waste, and respond to customer demand. ✚ Link: The 5 Whys: Getting to the Root of a Problem Quickly Counter measure Faster delivery truck.
  67. Imagine your team is a business What problems do you

    solve? Who do you solve them for? How do connect with your customers? Who are your partners? What resources do you need to be successful?
  68. The business model canvas Key Partnerships Key Activities Value Propositions

    Customer Relationships Customer Segments Who can help you use your business model? You won’t have all key resources or perform all key activities. So who do you work with to accomplish these things? What things do you need to do to perform well? For each customer segment, you should have a specific value proposition. These are the bundles of products, capabilities and services that create value for your customers. Type of relationship What are your relationships like? All the people or organizations you serve (or want to serve). Key Resources Channels What is the infrastructure to create, deliver and capture value? What assets are indispensable? How do you connect with and deliver value to your customers? Cost structure Unfair Advantage* ʴ Link: Business Model Canvas Explained
  69. The business model canvas Key Partnerships Key Activities Value Propositions

    Customer Relationships Customer Segments Who can help you use your business model? You won’t have all key resources or perform all key activities. So who do you work with to accomplish these things? What things do you need to do to perform well? For each customer segment, you should have a specific value proposition. These are the bundles of products, capabilities and services that create value for your customers. Type of relationship What are your relationships like? All the people or organizations you serve (or want to serve). Key Resources Channels What is the infrastructure to create, deliver and capture value? What assets are indispensable? How do you connect with and deliver value to your customers? Cost structure Value Streams ʴ Link: Business Model Canvas Explained
  70. The business model canvas Key Partnerships Key Activities Value Propositions

    Customer Relationships Customer Segments Who can help you use your business model? You won’t have all key resources or perform all key activities. So who do you work with to accomplish these things? What things do you need to do to perform well? For each customer segment, you should have a specific value proposition. These are the bundles of products, capabilities and services that create value for your customers. Type of relationship What are your relationships like? All the people or organizations you serve (or want to serve). Key Resources Channels What is the infrastructure to create, deliver and capture value? What assets are indispensable? How do you connect with and deliver value to your customers? Cost structure Value Streams ʴ Link: Business Model Canvas Explained
  71. The business model canvas Key Partnerships Key Activities Value Propositions

    Customer Relationships Customer Segments Who can help you use your business model? You won’t have all key resources or perform all key activities. So who do you work with to accomplish these things? What things do you need to do to perform well? For each customer segment, you should have a specific value proposition. These are the bundles of products, capabilities and services that create value for your customers. Type of relationship What are your relationships like? All the people or organizations you serve (or want to serve). Key Resources Channels What is the infrastructure to create, deliver and capture value? What assets are indispensable? How do you connect with and deliver value to your customers? Cost structure Value Streams ʴ Link: Business Model Canvas Explained
  72. The business model canvas Key Partnerships Key Activities Value Propositions

    Customer Relationships Customer Segments Who can help you use your business model? You won’t have all key resources or perform all key activities. So who do you work with to accomplish these things? What things do you need to do to perform well? For each customer segment, you should have a specific value proposition. These are the bundles of products, capabilities and services that create value for your customers. Type of relationship What are your relationships like? All the people or organizations you serve (or want to serve). Key Resources Channels What is the infrastructure to create, deliver and capture value? What assets are indispensable? Email, SharePoint forms, Yammer, meetings. Can also be people: Solution owners, delivery managers, etc. Cost structure Value Streams ʴ Link: Business Model Canvas Explained
  73. The business model canvas Key Partnerships Key Activities Value Propositions

    Customer Relationships Customer Segments Who can help you use your business model? You won’t have all key resources or perform all key activities. So who do you work with to accomplish these things? What things do you need to do to perform well? For each customer segment, you should have a specific value proposition. These are the bundles of products, capabilities and services that create value for your customers. Type of relationship What are your relationships like? All the people or organizations you serve (or want to serve). Key Resources Channels What is the infrastructure to create, deliver and capture value? What assets are indispensable? How do you connect with and deliver value to your customers? Cost structure Value Streams ʴ Link: Business Model Canvas Explained
  74. The business model canvas Key Partnerships Key Activities Value Propositions

    Customer Relationships Customer Segments Who can help you use your business model? You won’t have all key resources or perform all key activities. So who do you work with to accomplish these things? What things do you need to do to perform well? For each customer segment, you should have a specific value proposition. These are the bundles of products, capabilities and services that create value for your customers. Type of relationship What are your relationships like? All the people or organizations you serve (or want to serve). Key Resources Channels What is the infrastructure to create, deliver and capture value? What assets are indispensable? How do you connect with and deliver value to your customers? Cost structure Value Streams ʴ Link: Business Model Canvas Explained
  75. The business model canvas Key Partnerships Key Activities Value Propositions

    Customer Relationships Customer Segments Who can help you use your business model? You won’t have all key resources or perform all key activities. So who do you work with to accomplish these things? What things do you need to do to perform well? For each customer segment, you should have a specific value proposition. These are the bundles of products, capabilities and services that create value for your customers. Type of relationship What are your relationships like? All the people or organizations you serve (or want to serve). Key Resources Channels What is the infrastructure to create, deliver and capture value? What assets are indispensable? How do you connect with and deliver value to your customers? Cost structure Value Streams ʴ Link: Business Model Canvas Explained
  76. Your turn Key Partnerships Key Activities Value Propositions Customer Relationships

    Customer Segments Key Resources Channels Cost structure Unfair Advantage ʴ Link: Business Model Canvas Explained
  77. Ask a Question Explore Understand Integrate Test + Analyze Share

    How we support them What the user does The technology, capabilities and services that support the user or customer’s specific goals and activities GO HERE. A B
  78. The Decision Matrix On a scale of 1 to 4

    How important is it? 4 How feasible is it? 3
  79. The Decision Matrix On a scale of 1 to 4

    How important is it? 4 How feasible is it? 3 0 2 4 0 1 2 3 4 5 Carefully consider Don’t bother Do later Importance Feasibility
  80. Remember this? Key Partnerships Key Activities Value Propositions Customer Relationships

    Customer Segments Who can help you use your business model? You won’t have all key resources or perform all key activities. So who do you work with to accomplish these things? What things do you need to do to perform well? For each customer segment, you should have a specific value proposition. These are the bundles of products, capabilities and services that create value for your customers. Type of relationship What are your relationships like? All the people or organizations you serve (or want to serve). Key Resources Channels What is the infrastructure to create, deliver and capture value? What assets are indispensable? How do you connect with and deliver value to your customers? Cost structure Value Streams ʴ Link: Business Model Canvas Explained
  81. Remember this? Key Partnerships Key Activities Value Propositions Customer Relationships

    Customer Segments Who can help you use your business model? You won’t have all key resources or perform all key activities. So who do you work with to accomplish these things? What things do you need to do to perform well? For each customer segment, you should have a specific value proposition. These are the bundles of products, capabilities and services that create value for your customers. Type of relationship What are your relationships like? All the people or organizations you serve (or want to serve). Key Resources Channels What is the infrastructure to create, deliver and capture value? What assets are indispensable? How do you connect with and deliver value to your customers? Cost structure Value Streams ʴ Link: Business Model Canvas Explained
  82. Tying all together 1. Understand your customers 2. Ask more

    questions 3. Define your value proposition 4. Plan for the future 5. Provide killer UX
  83. Tying it all together Then we know how to build

    our services If we understand our customers
  84. Tying all together Team Business Model Canvas Comprehensive Service Catalog

    Team Business Model Canvas Team Business Model Canvas Team Business Model Canvas Team Business Model Canvas Team Business Model Canvas
  85. Tying all together Team Mental Model Diagram Roadmap Team Mental

    Model Diagram Team Mental Model Diagram Team Mental Model Diagram Team Mental Model Diagram Team Mental Model Diagram
  86. Tying it all together Then if we build it they

    will come. If we deliver a killer customer experience
  87. Why requirements change Ask a Question Understand Explore and Discover

    Integrate Analyze (Repeat) Ask a New Question
  88. Why requirements change Ask a Question Understand Explore and Discover

    Integrate Analyze Share Insight (Repeat) Ask a New Question
  89. Agile data development Ask a Question Understand Explore and Discover

    Integrate Analyze Share Insight (Repeat) Ask a New Question