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SEO for Startups - 2013
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Eric Wu
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July 22, 2013
Programming
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180
SEO for Startups - 2013
SEO for Startups presentation revised for 2013. Presented to Mucker Lab summer class.
Eric Wu
PRO
July 22, 2013
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Transcript
SEO for startups Search Signals 1
Search Signals 2 107070727278091110500 @eywu ericywu searchsignals.com
Search Signals 3 107070727278091110500 @eywu ericywu
C A U S E Search Signals 4 crawlability accessibility
usability searchability engage-ability
crawlability is making it easy for bots Search Signals 5
like diamonds, URLs are forever. Search Signals 6
plan and make them clean yes: example.com/seo-for-startups/comments no: example.com/content/?id=57&title=seo%20for%20startups&cmnts=true
Search Signals 7
Google https://developers.google.com/webmasters/ajax-crawling/ http://qz.com/ if you use AJAX shebang (#!)
or push state Search Signals 8
there can be only one <link rel=“canonical” href=“http://en.wikipedia.org/wiki/Connor_MacLeod” /> Search
Signals 9
accessibility is making your site available to everyone & thing
Search Signals 10
section 508 build for screen readers, +1 for bots •
<title> • <h1>...<h6> • <p> Search Signals 11 • <img alt=“be descriptive”> • <strong> • <ul>, <ol>, <dl>
HTML5 + linked data RDFa, microformats, open graph, schema.org
Search Signals 12
be responsive think mobile web Search Signals 13
usability is providing a kick ass experience Search Signals 14
want more juice? think clicks , not links Search Signals
15
page segmentation where you put stuff matters Search Signals 16
logo register | sign in stuff | we sell | and | about us privacy policy | terms of service © search signals, 2012 • bad “seo” links • bad “seo” links • insane “seo” links • insane “seo” links • bad “seo” links • bad “seo” links http://www.huomah.com/Search-Engines/Search-Engine-Optimization/ SEO-implications-of-Page-Segmentation-concepts.html
reducing bounce rate is good Search Signals 17
reducing search refinements is better Search Signals 18
send users to other high quality sites Search Signals
19
searchability is using the words that people search on the
most Search Signals 20
home vs homes vs house Search Signals 21
Search Signals 22
soda vs pop vs coke Search Signals 23
Search Signals 24
LIVE EXAMPLE Search Signals 25
Search Signals 26
take keyword tools with a grain of salt Search Signals
27 • Google Keyword Tool • Google Trends • Google Webmaster Tools • Bing Webmaster Tools • Keyword Discovery • KeywordSpy • SpyFu • WordStream
engage-ability is activating your audience to comment and share
Search Signals 28
facebook comments Search Signals 29
Google+ & rel=author Search Signals 30
twitter Search Signals 31
QDF Query Deserves Freshness Search Signals 32
build links by building buzz Search Signals 33
Search Signals 34 use SEO to amplify your
social efforts
plan your PR to maximize success Search Signals 35
C A U S E Search Signals 36 crawlability accessibility
usability searchability engage-ability
APPENDIX Search Signals 37
Resources to Read Google’s SEO Start Guide http://static.googleusercontent.com/external_content/untrusted_dlcp/ www.google.com/en/us/webmasters/docs/search-engine-
optimization-starter-guide.pdf Moz’s The Beginner’s Guide to SEO http://moz.com/beginners-guide-to-seo Search Engine Land’s Guide to SEO http://searchengineland.com/guide/seo Search Signals 38