SEO for Startups - 2013

SEO for Startups presentation revised for 2013. Presented to Mucker Lab summer class.

Transcript

1. SEO 
 for startups Search Signals 1
2. Search Signals 2 107070727278091110500 @eywu ericywu searchsignals.com
3. Search Signals 3 107070727278091110500 @eywu ericywu
4. C A U S E Search Signals 4 crawlability accessibility usability searchability engage-ability
5. crawlability is
 making it easy for bots Search Signals 5
6. like diamonds, 
 URLs are forever. Search Signals 6
7. plan and make them clean yes: example.com/seo-for-startups/comments no: example.com/content/?id=57&title=seo%20for%20startups&cmnts=true     Search Signals 7
8. Google https://developers.google.com/webmasters/ajax-crawling/ http://qz.com/   if you use AJAX
 shebang (#!) or push state Search Signals 8
9. there can be only one <link rel=“canonical” href=“http://en.wikipedia.org/wiki/Connor_MacLeod” /> Search Signals 9
10. accessibility is
 making your site available to everyone & thing Search Signals 10
11. section 508
 build for screen readers,
 +1 for bots •  <title> •  <h1>...<h6> •  <p> Search Signals 11 •  <img alt=“be descriptive”> •  <strong> •  <ul>, <ol>, <dl>
12. HTML5 + linked data
 RDFa, microformats, 
 open graph, schema.org Search Signals 12
13. be responsive
 think mobile web Search Signals 13
14. usability is
 providing a kick ass experience
 Search Signals 14
15. want more juice?
 think clicks , not links Search Signals 15
16. page segmentation
 where you put stuff matters
 Search Signals 16 logo   register  |  sign  in   stuff    |    we  sell    |    and    |    about  us   privacy  policy    |    terms  of  service     ©  search  signals,  2012   •  bad  “seo”  links   •  bad  “seo”  links   •  insane  “seo”  links   •  insane  “seo”  links   •  bad  “seo”  links   •  bad  “seo”  links   http://www.huomah.com/Search-Engines/Search-Engine-Optimization/ SEO-implications-of-Page-Segmentation-concepts.html
17. reducing
 bounce rate
 is good Search Signals 17
18. reducing 
 search refinements
 is better Search Signals 18
19. send users 
 to other
 high quality sites Search Signals 19
20. searchability is
 using the words that people search on the most Search Signals 20
21. home
 vs homes
 vs house Search Signals 21
22. Search Signals 22
23. soda 
 vs pop 
 vs coke Search Signals 23
24. Search Signals 24
25. LIVE EXAMPLE Search Signals 25
26. Search Signals 26
27. take keyword tools
 with a grain of salt Search Signals 27 •  Google Keyword Tool •  Google Trends •  Google Webmaster Tools •  Bing Webmaster Tools •  Keyword Discovery •  KeywordSpy •  SpyFu •  WordStream
28. engage-ability is
 activating your audience to 
 comment and share Search Signals 28
29. facebook comments Search Signals 29
30. Google+ & rel=author Search Signals 30
31. twitter Search Signals 31
32. QDF
 Query Deserves Freshness Search Signals 32
33. build links
 by building buzz Search Signals 33
34. Search Signals 34 use SEO to amplify
 
 
 your social efforts
35. plan your PR 
 to maximize success Search Signals 35
36. C A U S E Search Signals 36 crawlability accessibility usability searchability engage-ability
37. APPENDIX Search Signals 37
38. Resources to Read
 
 Google’s SEO Start Guide
 http://static.googleusercontent.com/external_content/untrusted_dlcp/ www.google.com/en/us/webmasters/docs/search-engine- optimization-starter-guide.pdf
 
 
 Moz’s The Beginner’s Guide to SEO
 http://moz.com/beginners-guide-to-seo
 
 
 Search Engine Land’s Guide to SEO
 http://searchengineland.com/guide/seo Search Signals 38