Upgrade to Pro — share decks privately, control downloads, hide ads and more …

eTail West 2017: SEO Audits

Eric Wu
PRO
February 27, 2017
Business
1
160

eTail West 2017: SEO Audits

A series of SEO site audits for a number of notable ecommerce brands that was presented at eTail West 2017's Display and Search Summit

Eric Wu
PRO

February 27, 2017
Tweet

More Decks by Eric Wu

See All by Eric Wu
Getting the most out of Google Search Console API with RegEx
eywu
PRO
0
400
Using SEO and Machine Learning to Improve the Customer Journey
eywu
PRO
0
110
AJAX Crawlability in a Responsive Publisher World
eywu
PRO
0
200
SEO for Startups - 2013
eywu
PRO
3
190
Intro to SEO
eywu
PRO
2
170

Other Decks in Business

See All in Business
バイセルのものさし（Ver. 1.1）
buyselltechnologies
0
190
merpay-Overview
mercari_inc
7
160k
株式会社CINC 会社案内/Company introduction
cinchr
6
45k
マネージャーとエンジニアが効果的に協力するために意識した方が良い事
kotominaga
2
220
Company deck
tricera
0
460
コーチ・エィ_会社紹介資料
coacha
1
940
これを使用
ehealthcare2004
0
290
株式会社Beer and Tech／HitoHana（ひとはな）　採用資料 2024.11
beerandtech_recruiter
1
490
パレットクラウド株式会社　採用ピッチ資料　エンジニア編
palettecloud
0
4.3k
Godot 会社紹介資料（開発職向け） / Godot Pitch Deck
godot
0
1.1k
20241114_洲崎_レイヤード様LT
suzakiyoshito
0
360
建築計画概要書の電子閲覧
tokyo_metropolitan_gov_digital_hr
0
300

Featured

See All Featured
Fashionably flexible responsive web design (full day workshop)
malarkey
405
65k
The Illustrated Children's Guide to Kubernetes
chrisshort
48
48k
Why Our Code Smells
bkeepers
PRO
334
57k
Why You Should Never Use an ORM
jnunemaker
PRO
54
9.1k
JavaScript: Past, Present, and Future - NDC Porto 2020
reverentgeek
47
5k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
31
2.7k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
28
2k
The Success of Rails: Ensuring Growth for the Next 100 Years
eileencodes
44
6.8k
StorybookのUI Testing Handbookを読んだ
zakiyama
27
5.3k
4 Signs Your Business is Dying
shpigford
180
21k
The Straight Up "How To Draw Better" Workshop
denniskardys
232
140k
Intergalactic Javascript Robots from Outer Space
tanoku
269
27k

Transcript

  1. WEST 2017 SEO SITE audits http://bit.ly/etail-seo

  2. @eywu linkedin.com/in/ericywu github.com/eywu

  3. None

  4. BEAR RACE

  5. 1. High Valued Opportunities • keywords: non-brand, 4 < position

    < 15 2. Search Results Analysis 3. Actions & Prioritization • Technical • Content • Links • User Experience site audits: the methodology

  6. Tools of the trade

  7. None
  8. None

  9. site audits: brand retailers, marketplaces, distributors

  10. None
  11. None
  12. None
  13. None
  14. None
  15. None
  16. None
  17. None

  18. Rating: The description has the same value as the Title.

    You should rather enter a brief and accurate summary of the page content in the Description.
  19. None

  20. Naturally, you won't find any partially hydrogenated oils, high fructose

    corn syrup, or artificial anything but what you will find in Kashi's chewy granola bars is just …

  21. user experience: modals + interstitials

  22. None
  23. None
  24. None
  25. None

  26. configure for the user experience

  27. None

  28. content: reviews + UGC

  29. None
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None
  36. None
  37. None
  38. None
  39. None
  40. None

  41. technical issues

  42. None
  43. None
  44. None
  45. None

  46. 503 Service Unavailable

  47. @eywu http://bit.ly/etail-seo