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eTail West 2017: SEO Audits

Eric Wu
February 27, 2017

eTail West 2017: SEO Audits

A series of SEO site audits for a number of notable ecommerce brands that was presented at eTail West 2017's Display and Search Summit

Eric Wu

February 27, 2017

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  1. 1. High Valued Opportunities • keywords: non-brand, 4 < position

    < 15 2. Search Results Analysis 3. Actions & Prioritization • Technical • Content • Links • User Experience site audits: the methodology
  2. Rating: The description has the same value as the Title.

    You should rather enter a brief and accurate summary of the page content in the Description.
  3. Naturally, you won't find any partially hydrogenated oils, high fructose

    corn syrup, or artificial anything but what you will find in Kashi's chewy granola bars is just …