eTail West 2017: SEO Audits

A series of SEO site audits for a number of notable ecommerce brands that was presented at eTail West 2017's Display and Search Summit

Transcript

1. WEST 2017 SEO SITE audits http://bit.ly/etail-seo
2. @eywu linkedin.com/in/ericywu github.com/eywu
4. BEAR RACE
5. 1. High Valued Opportunities • keywords: non-brand, 4 < position < 15 2. Search Results Analysis 3. Actions & Prioritization • Technical • Content • Links • User Experience site audits: the methodology
6. Tools of the trade
9. site audits: brand retailers, marketplaces, distributors
18. Rating: The description has the same value as the Title. You should rather enter a brief and accurate summary of the page content in the Description.
20. Naturally, you won't find any partially hydrogenated oils, high fructose corn syrup, or artificial anything but what you will find in Kashi's chewy granola bars is just …
21. user experience: modals + interstitials
26. configure for the user experience
28. content: reviews + UGC
41. technical issues
46. 503 Service Unavailable
47. @eywu http://bit.ly/etail-seo