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eTail West 2017: SEO Audits

Eric Wu
PRO
February 27, 2017
Business
1
160

eTail West 2017: SEO Audits

A series of SEO site audits for a number of notable ecommerce brands that was presented at eTail West 2017's Display and Search Summit

Eric Wu
PRO

February 27, 2017
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Transcript

  1. WEST 2017 SEO SITE audits http://bit.ly/etail-seo

  2. @eywu linkedin.com/in/ericywu github.com/eywu

  3. None

  4. BEAR RACE

  5. 1. High Valued Opportunities • keywords: non-brand, 4 < position

    < 15 2. Search Results Analysis 3. Actions & Prioritization • Technical • Content • Links • User Experience site audits: the methodology

  6. Tools of the trade

  7. None
  8. None

  9. site audits: brand retailers, marketplaces, distributors

  10. None
  11. None
  12. None
  13. None
  14. None
  15. None
  16. None
  17. None

  18. Rating: The description has the same value as the Title.

    You should rather enter a brief and accurate summary of the page content in the Description.
  19. None

  20. Naturally, you won't find any partially hydrogenated oils, high fructose

    corn syrup, or artificial anything but what you will find in Kashi's chewy granola bars is just …

  21. user experience: modals + interstitials

  22. None
  23. None
  24. None
  25. None

  26. configure for the user experience

  27. None

  28. content: reviews + UGC

  29. None
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None
  36. None
  37. None
  38. None
  39. None
  40. None

  41. technical issues

  42. None
  43. None
  44. None
  45. None

  46. 503 Service Unavailable

  47. @eywu http://bit.ly/etail-seo