GroupRaise Learning Fridays: UX 101

GroupRaise Learning Fridays: UX 101

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A. Felipe Cabargas Madrid

September 22, 2017
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Transcript

  1. UX 101 GROUPRAISE - LEARNING FRIDAY SEP. 22ND

  2. THERE ARE THREE RESPONSES TO A PIECE OF DESIGN: YES,

    NO, AND WOW! WOW IS THE ONE TO AIM FOR. Milton Glaser HACKING UX
  3. THE ONLY THING MORE EXPENSIVE THAN WRITING SOFTWARE IS WRITING

    BAD SOFTWARE. Alan Cooper HACKING UX
  4. WHAT IS/ISN’T USER EXPERIENCE ?

  5. EXPERIENCE > FUNCTIONALITY

  6. UX != UI

  7. UX != FOR DUMB USERS

  8. UX != USABILITY

  9. UX != GOLDEN RECIPE

  10. UX == TEAM WORK

  11. UX PRINCIPLES

  12. USER QUESTIONS ▸ Do I use it? ▸ How do

    I sign up? ▸ How do I use this? ▸ Where can I get help?
  13. DESIGN CHOICES ▸ Color ▸ Size ▸ Position ▸ Typeface

    ▸ Platform
  14. WANNA BE CHOICES

  15. None
  16. UX DESIGN PRINCIPLES (BY DONALD NORMAN) ▸ Consistency ▸ Visibility

    ▸ Constraints ▸ Mapping ▸ Feedback ▸ Affordance https://medium.com/@sachinrekhi/don-normans-principles-of-interaction-design-51025a2c0f33
  17. UX DESIGN TIPS-AND-TRICKS FOR SUCCESSFUL DESIGN ▸ Status MUST be

    visible ▸ Freedom & SENSE of control ▸ Follow industry STANDARDS ▸ Better to be SAFE than sorry ▸ Help the user RECOVER ▸ Document UI usage (User Guides)
  18. UNDERSTANDING THE WORD “USER”

  19. USER != YOU

  20. USER != TARGET

  21. USER == PERSONA KINDA

  22. None
  23. UX DESIGN TECHNIQUES SOME

  24. PERSONAS

  25. HACKING UX (PERSONAS) STEPS ▸ Research & Analysis: ▸ See

    how similar products or potential users behave AFK. ▸ Take notes on different individuals: ▸ Foundation managers. ▸ Pet Owners. ▸ Reaction of people about stray dogs/cats. ▸ Give them a face, a name.
  26. MARCELA ACUÑA THE MILLENNIAL OWNER 26 years old. Providencia, Santiago

    - CL Graphical Designer Earns 900K CLP/month Single
  27. ‣Not that tech-savvy. ‣Owns an iPhone 6 Plus. ‣Uses Instagram

    regularly. ‣Listens to podcasts. ‣Has a MacBook Air. ‣Uses OS X at Work. MARCELA ACUÑA SKILLS
  28. HACKING UX (PERSONAS) OTHER STEPS ▸ Create a Bio (how

    they found each other, how she named the dog), etc. ▸ Quote them. ▸ Give them goals in their life, like a person.
  29. USER SCENARIOS

  30. HACKING UX (SCENARIOS) WHAT THEY ARE ▸ “Stories that your

    PERSONAS act out.” ▸ In this way you predict how certain kind of users (represented by your PERSONAS) will interact with your product. ▸ Is like User Testing with PERSONAS: ▸ Give them a task to achieve. ▸ Look how they behave. ▸ Make assumptions based on the feedback of this experiment.
  31. USER TESTS

  32. HACKING UX (USER TESTS) WHAT THEY ARE ▸ A series

    of talks with target users that given certain tasks use the product in order to finish it. ▸ They’re supposed to use as many time as they need and act like they were alone using the product. ▸ Plus a brief interview after to get their final thoughts on the overall experience.
  33. HACKING UX (USER TESTS) HOW ▸ 5 users min. ▸

    2 team members: ▸ 1 takes notes and doesn’t interact with the user. ▸ the other gives the instructions and checks the progress.
  34. HACKING UX (USER TESTS) STEPS ▸ Define a section of

    your product. ▸ Generate a set of tasks that you want the users to check. ▸ Get the users (you can buy them a drink or give them a gift-card). ▸ Instruct them to be honest, they’re not making mistakes… Everything that they can’t do in the product is your fault. ▸ Take & compare notes. ▸ Generate reports and share them with the team. ▸ Make adjustments & test again.
  35. OTHER METHODS

  36. UX HACKING (OTHER METHODS) DISCOVER BY YOURSELF: ▸ Card Sorting.

    ▸ Storyboards.* ▸ User Journeys.* ▸ User Stories.* ▸ Benchmark Competition. ▸ Use Cases. ▸ Taxonomies. ▸ etc…
  37. HTTP://UXDESIGN.CC/UX-METHODS-DELIVERABLES/

  38. THANKS ! Useful resources and links will be provided with

    this deck @ http://decks.cabargas.me