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GroupRaise Learning Fridays: UX 101

GroupRaise Learning Fridays: UX 101

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A. Felipe Cabargas Madrid

September 22, 2017
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  1. THERE ARE THREE RESPONSES TO A PIECE OF DESIGN: YES,

    NO, AND WOW! WOW IS THE ONE TO AIM FOR. Milton Glaser HACKING UX
  2. USER QUESTIONS ▸ Do I use it? ▸ How do

    I sign up? ▸ How do I use this? ▸ Where can I get help?
  3. UX DESIGN PRINCIPLES (BY DONALD NORMAN) ▸ Consistency ▸ Visibility

    ▸ Constraints ▸ Mapping ▸ Feedback ▸ Affordance https://medium.com/@sachinrekhi/don-normans-principles-of-interaction-design-51025a2c0f33
  4. UX DESIGN TIPS-AND-TRICKS FOR SUCCESSFUL DESIGN ▸ Status MUST be

    visible ▸ Freedom & SENSE of control ▸ Follow industry STANDARDS ▸ Better to be SAFE than sorry ▸ Help the user RECOVER ▸ Document UI usage (User Guides)
  5. HACKING UX (PERSONAS) STEPS ▸ Research & Analysis: ▸ See

    how similar products or potential users behave AFK. ▸ Take notes on different individuals: ▸ Foundation managers. ▸ Pet Owners. ▸ Reaction of people about stray dogs/cats. ▸ Give them a face, a name.
  6. MARCELA ACUÑA THE MILLENNIAL OWNER 26 years old. Providencia, Santiago

    - CL Graphical Designer Earns 900K CLP/month Single
  7. ‣Not that tech-savvy. ‣Owns an iPhone 6 Plus. ‣Uses Instagram

    regularly. ‣Listens to podcasts. ‣Has a MacBook Air. ‣Uses OS X at Work. MARCELA ACUÑA SKILLS
  8. HACKING UX (PERSONAS) OTHER STEPS ▸ Create a Bio (how

    they found each other, how she named the dog), etc. ▸ Quote them. ▸ Give them goals in their life, like a person.
  9. HACKING UX (SCENARIOS) WHAT THEY ARE ▸ “Stories that your

    PERSONAS act out.” ▸ In this way you predict how certain kind of users (represented by your PERSONAS) will interact with your product. ▸ Is like User Testing with PERSONAS: ▸ Give them a task to achieve. ▸ Look how they behave. ▸ Make assumptions based on the feedback of this experiment.
  10. HACKING UX (USER TESTS) WHAT THEY ARE ▸ A series

    of talks with target users that given certain tasks use the product in order to finish it. ▸ They’re supposed to use as many time as they need and act like they were alone using the product. ▸ Plus a brief interview after to get their final thoughts on the overall experience.
  11. HACKING UX (USER TESTS) HOW ▸ 5 users min. ▸

    2 team members: ▸ 1 takes notes and doesn’t interact with the user. ▸ the other gives the instructions and checks the progress.
  12. HACKING UX (USER TESTS) STEPS ▸ Define a section of

    your product. ▸ Generate a set of tasks that you want the users to check. ▸ Get the users (you can buy them a drink or give them a gift-card). ▸ Instruct them to be honest, they’re not making mistakes… Everything that they can’t do in the product is your fault. ▸ Take & compare notes. ▸ Generate reports and share them with the team. ▸ Make adjustments & test again.
  13. UX HACKING (OTHER METHODS) DISCOVER BY YOURSELF: ▸ Card Sorting.

    ▸ Storyboards.* ▸ User Journeys.* ▸ User Stories.* ▸ Benchmark Competition. ▸ Use Cases. ▸ Taxonomies. ▸ etc…
  14. THANKS ! Useful resources and links will be provided with

    this deck @ http://decks.cabargas.me