USERS ARE MORE ENGAGED WITH FRIEND ENDORSED CONTENT
People heavily share videos they find interesting with friends.
Video engagement drives purchase intent
People who watch video are more likely
To purchase what is being offered, than something without any video
Word of mouth
Over 81% of Users search internet word-of-mouth when making purchasing decisions; and video reviews are becoming more prevalent in being found in search engine results, along with ease-of-sharing.
GROWING VIEWS
The internet measurement firm ‘Visible Measures’, reported that social video ad campaigns generated more than 2.7 billion views in 2010, up from 820 million in 2009.
EMPOWER TO SHARE
The best way to distribute a piece of (video) content is to find the people who care to watch it, and them empower them to share with their friends. That’s the definition of a viral video: If someone watches it, they just fell compelled to share it