Branded Systems

A brand is at the heart of the promise an organisation makes to its customers, employees and to the world at large, rooted in a set of authentic values that inform everything that the organisation does. Successful brands build long-lasting relationships built on trust, fuelled by love and sustained over time by the exchange and creation of mutual value.

Transcript

1. HIAMF® SPG Branded Systems Science Park Gotland. Visby
2. HIAMF®
3. Brand System
4. HIAMF® Brand 1
5. Brand Systems → Fjord Stockholm 2020 01 Google Facebook WeChat Airbnb Amazon Netflix Alibaba Baidu eBay Uber Spotify Universal brands
6. Brand Systems → Fjord Stockholm 2020 01 Strava Ace & Tate Peloton Hunter Jetsmarter Patagonia Deliveroo Snapchat Square Rapha Norrøna Unique focus
7. Brand Systems → Fjord Stockholm 2020 01 The British company grew their community of cycling enthusiasts from 600 members in 2014 to over 10,000 today. Rapha is a sleek, premium cycling company based in London. The founder Simon Mottram sees Rapha as a “global lifestyle brand”
8. HIAMF® We’re in business to make road cycling the most popular sport in the world. Rapha understands that the community doesn’t serve the brand. The brand serves the community. People don’t join the RCC to profess their love for Rapha but rather to do more of what they love — cycling with friends. Rapha’s role is to enable that. Reason for Being Movement: Rapha Cycling Club Overdeliver Rapha foundation
9. Brand Systems → Fjord Stockholm 2020 01 Patagonia’s Black Friday Ad, The New York Times, 2011 For almost 40 years, Patagonia has supported grassroots groups working to find solutions to the environmental crisis.
10. HIAMF® We’re in business to save our home planet. At Patagonia, we appreciate that all life on earth is under threat of extinction. We aim to use the resources we have—our business, our investments, our voice and our imaginations—to do something about it. Reason for Being Movement for Change Patagonia actions works Worn Wear®: Better Than New
11. HIAMF® Start with language not interfaces
12. HIAMF® Brand DNA Experience Execution
13. HIAMF® 01 Brand DNA The fundamental and distinctive characteristics or qualities of someone or something, especially when regarded as unchangeable.
14. HIAMF®
15. HIAMF® 1.7 milliseconds
16. HIAMF® Attractive Likeable Trustworthy Competent Classic
17. HIAMF® 1. Purpose The purpose is the reason of existence. The reason for a brand to exist than just making a profit. Knowing the deeper ‘why’ your company or brand exists provides the foundation on which to build everything else. Human being are driven by values that guide our choices and decision. It is the most consistent aspect of a personality. If a value doesn’t guide an action or decision, they are not a real value. 2. Values While purpose and values are more internal, a promise is external. What do we commit to deliver to our audience. What impact do we have to their lives? A brand promise can be functional or emotional . 3. Promise You won’t describe a person just by the way s/he looks. The personality is shown through behavior, social interactions, actions, silence, posture, reputation. The brand personality needs to be defined through a set of coherent and authentic key characteristics. 4. Personality
18. HIAMF®
19. HIAMF® Reason for Being Brand promise Personality Passionate Helpful Reliable To brings us all one step closer to a more sustainable food system. At Farm up we believe that it is an absolute necessity to ensure the availability of sustainable delicious food in order for the future to be bright. Smooth Sustainable Fair Tasty Core values
20. HIAMF® Onboarding Onboarding Onboarding 01 Brand Experience Transform the strategy into communication concepts, tonality and design.
21. HIAMF® Product selection Shopping cart Sub cartegory Map Farm 01 Brand Experience Transform the strategy into communication concepts, tonality and design.
22. HIAMF® So, what?
23. HIAMF® A brand is not a logo
24. HIAMF® A brand is not a logo A brand is not a product
25. HIAMF® A brand is not a logo A brand is not a product A brand is not an advertising campaign
26. HIAMF® A brand is not a logo A brand is not a product A brand is not an advertising campaign A brand is a promise delivered TO BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD. *If you have a body, you are an athlete.
27. HIAMF® System 2
28. HIAMF® As far as the customer is concerned, the interface is the product. —Jeff Raskin, The Humane Interface
29. HIAMF®
30. HIAMF® Let's consider why a startup may need a Design System in the first place.
31. HIAMF® Product management Business operations Marketing and advertising Research Invision Maturity Design Study 2019 Financial management Other
32. HIAMF® How can we organize your design to cover diverse and growing needs with a modest team?
33. HIAMF® Designer Developer
34. HIAMF® Designer Developer
35. HIAMF® Designer Developer
36. HIAMF® Designers Developers
37. HIAMF® Without processes you end up with chaos
38. HIAMF® Designers Developers Design system
39. HIAMF®
40. HIAMF®
41. HIAMF® Elements Main navigation Pro!le Navigation B Active Inactive Category block A UI components 1 1 Explorer Stockholm Stockholm Stockholm Rome Lärbro Niklas Hälen Owner, 75 year 4.6 Bargarden Kallunge Visby, 1.8 km 4.6 Bargarden Kallunge Visby, 1.8 km Niklas Hälen Owner, 75 year 4.6 Bargarden Kallunge Visby, 1.8 km Paradiset Organic Market Hästgatan 13, Stockholm 1/3 Johan Fallberg Visby market Johan Fallberg Member since jun 2019 01 Brand Execution Creation of design system / UI kit, and visual language: colours, typography, and grid.
42. HIAMF® Morot 250g, Puttersjaus Farm Tomater 250g, Puttersjaus Farm Bargarden Kallunge Visby, 1.8 km 4.6 Bargard Kallunge Gård Hästgatan 13, Stockholm Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Totalsumma 349:- Summa 299:- 12% Moms 45:- Avgift 5:- Totalsumma 349:- Not picked up, yet Michael Degirmen Display QR Code when picking up the goods Not picked up, yet Michael Degirmen Display QR Code when picking up the goods Not picked up, yet Michael Degirmen Display QR Code when picking up the goods Not picked up, yet Not picked up, yet Bargarden Kallunge Visby, 1.8 km Wednesday, 18 00 h. Save See your shopping cart See your shopping cart See your shopping cart See your shopping cart 0 st 0 st April 14, 18 00 April 14, 18 00 April 14, 18 00 April 14, 18 00 01 Brand Execution Creation of design system / UI kit, and visual language: colours, typography, and grid.
43. HIAMF® So, what?
44. HIAMF® Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, human need, and beauty to produce something that the world didn’t know it was missing. Paola Antonelli
45. HIAMF® Thanks