Duolingo Delights

Proposal Deck
FVCproductions

Transcript

1. I’m Frances! Introducing Duolingo Delights
3. Duolingo + Culture Music Art Food
4. Future Plans for Duolingo “In the longer term, we want everybody to have access to all types of education of the highest quality. We started with languages, but we won’t stop there.” - Luis Von Ahn
5. Surprise yourself with Delights. Learn the language, explore the culture.
6. Objectives Create an even more immersive platform where users can learn more about the culture around the language they're trying to learn Achieved by inserting mini culture-related tasks throughout user's learning tree These will be dubbed delights
7. the definition of culture ?
8. It’s more than just language. Culture Architecture Religion Ethics Customs Language Music Films Theater Literature Clothing Art Cuisine
9. Features 3 key categories content ratings difficulty level hands on & engaging taste, sight, hearing food video music
10. video
12. delight delight unlocked! food delight Did you enjoy it? meh yes! food delight French croissant with nutella I’m done! Recipe
13. delight delight unlocked! food delight French croissant with nutella I’m done! Recipe food delight Did you enjoy it? meh yes!
14. Content Ratings each delight associated with age range user has to submit age to get higher age range default is G-rated delights until age submitted older you are, more delights available kid teen adult G-rated 12 & under PG and PG-13 13 to 18 PG-13 & R 18+
15. Difficulty Level each delight associated with difficulty level roughly 25 levels max in each language room for discussion as to how levels are divvied up beginner intermediate advanced level 1+ level 10+ level 20+
16. JSON category video, music, food content rating G, PG, PG-13, R difficulty level 1, 2, 3 delight image link to delight { "category": "video", "rating": "R", "level": 3, "delight": "Amelie (2001)", "image": "http://goo.gl/TLHN2h", "link": "http://goo.gl/d6eEpj" }
17. JSON Output video delight Amelie (2001) rated R I’m done! Watch
18. User Personas 35 year old French lvl 22 food: Bordeaux wine music: Bella by Maitre Sims video: Amelie (R) 17 year old French lvl 13 food: macarons music: La Vie En Rose by Edith Piaf video: The Class (PG-13) 10 year old French lvl 2 food: croissant with nutella music: Frère Jacques video: A Cat in Paris (PG)
19. 10 year old French lvl 2 All personas desire a deeper immersion for the language they’re learning 17 year old French lvl 13 35 year old French lvl 22 La Vie en Rose by Edith Piaf I’m done! Listen music delight video delight Amelie (2001) rated R I’m done! Watch food delight French croissant with nutella I’m done! Recipe
20. Current Industry small niche market no competitors have similar product products out there that focus on learning through video, music, and food specific culture facts usually found on numerous niche blogs like everyculture.com
28. User Testing & Validation # of students who do/do not provide feedback for delights after it is unlocked A/B testing with delights turned on/off delights with most positive/negative feedback
29. Success Metrics increased revenue higher % of users deciding to use Test Center increased retention new user signups more monthly active users reduced churn
30. Timeline Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 User Testing & Validation Delight Creation & Review Categorize Delights Develop & release Beta Launch Launch Plan & Marketing Official Release
31. Desired Impact fall back feature for users that get tired of being tested on vocabulary and grammar engage users further with interactive recommendations better understanding of what cultural aspects of the language are further motivation for user to complete lessons
32. It takes Duolingo one step further towards becoming an immersive learning platform, true to its long-term mission of providing free education for everyone.
33. Risks • choosing appropriate delights for age ranges • making delights as accessible as possible • verifying user completed delight • delight bar takes up too much space • delights may seem superficial • culture is tied to specific countries, not languages
34. Alternatives removing food recommendations to avoid liability and make more accessible to those with certain food requirements more information for each delight shown Duolingo Entertainment only make all entertainment delights G or PG rated to avoid further complexity avoid tech debt with partnerships (Netflix, HBO, YouTube, etc.)
35. Q&A
36. Thanks for listening! ✶ ✶ ✶ ✶ ✶ ✶ ✶ ✶ ✶ ✶ ✶ ✶
37. References • iconfinder.com/Squid.ink • duolingo.com • duolingo.com/design • wikiwand.com/Outline_of_culture • greekgeek12.deviantart.com • quora.com/profile/Luis-Von-Ahn • donquijote.org/culture • everyculture.com • fluentu.com • rockalingua.com • worthofweb.com • wikiwand.com/en/Mango_Languages • rockalingua.com.w3cdomain.com • iconfinder.com • qlipo.com • mangolanguages.com • fluentcity.com • rosettastone.com • lingvist.com • memrise.com