Lover of life, communication and interaction, Fred specializes in mentoring & building effective teams, products and companies. For the past 13 years, he has promoted and transmuted large to small organizations, in the pursuit of excellent through Lean & Agile principles, "just-do-it" User Experience, software craftsmanship and leadership by example. He has wrote over 20 research papers and actively shares learning experiences in local and international events (30+, so far).