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Boosting UX Awareness

Boosting UX Awareness

UX techniques have been used by academia, research institutes, and independent consultants for years. However, the acceptance of related best practices and added value of UX is continuously overlooked by most. As a result, many products fail to meet end users requirements, while businesses lose time-to-market and competitive advantage. From small to large corporations, how can UX methodologies and practitioners survive dynamically changing organizations, business goals, or organizational silos? How to deal with a collective misunderstanding of UX? From over 12 years working within several organizations, this deck overviews the barriers, tools, practices, and steps towards a wider acceptance of UX.

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Frederico Figueiredo

May 16, 2013
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Transcript

  1. 1 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 1 Boosting UX Awareness (in Large Companies, and more…) Frederico Figueiredo (@fredfigueiredo) May 2013 @ UXLX
  2. 2 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 About…
  3. 3 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Hi J
  4. 4 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Context… 12+ years 6+ companies 6 months – 3 years From 4 – 60k workers Disrupt, Inspire, Change!
  5. 5 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Motivation for UX?
  6. 6 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 No choice – Brands in control
  7. 7 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Many choices - Users in control
  8. 8 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Expectations – based on past experiences
  9. 9 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Expectations – based on real world experiences
  10. 10 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Users are demanding
  11. 11 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 User Experience - Key factor
  12. 12 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Solutions are not reusable
  13. 13 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Not efficient
  14. 14 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Not user friendly
  15. 15 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Not accessible
  16. 16 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 And not maintainable
  17. 17 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Usability must be part of organization
  18. 18 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Core Challenge?
  19. 19 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Communication… Usability is “the effectiveness, efficiency, and satisfaction with which specified users achieve specified goals in particular environments.” (ISO 9241) There has to be an easier way…
  20. 20 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Alternative “definition”… How easy is it for “a user” to perform a given “task” in a given “environment”?
  21. 21 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 It’s Easy!
  22. 22 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 How easy is it…
  23. 23 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 How easy is it…
  24. 24 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 How easy is it…
  25. 25 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 How easy is it…
  26. 26 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Additional Challenges
  27. 27 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Small organizations
  28. 28 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Large organizations
  29. 29 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Business goals
  30. 30 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Multiple sites
  31. 31 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Different cultures
  32. 32 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Roles / Backgrounds
  33. 33 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 R&D factories
  34. 34 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Processes
  35. 35 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Turnover
  36. 36 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Customization
  37. 37 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Knowing the users
  38. 38 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Understanding UX?
  39. 39 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 What to do?
  40. 40 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Fight the organization
  41. 41 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Infiltrate (disguised)
  42. 42 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Observe
  43. 43 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Choose your “weapons”
  44. 44 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Define strategy
  45. 45 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Customers vs. end-users?
  46. 46 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Customers vs. end-users
  47. 47 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Customers vs. end-users (2)
  48. 48 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Customers vs. end-users (3)
  49. 49 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Good design?
  50. 50 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Adapt to the environment
  51. 51 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Spread the word
  52. 52 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Share information
  53. 53 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 But share it with impact
  54. 54 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Build a team
  55. 55 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Create an identity
  56. 56 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Get peer recognition
  57. 57 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Network
  58. 58 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Train / educate others
  59. 59 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Make a change!
  60. 60 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Tools (Top 3)
  61. 61 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Tool – Jacob Nielsen’s Heuristics •  H1: Visibility of the system status •  H2: Match between system and the real world •  H3: User control and freedom •  H4: Consistency and standards •  H5: Error prevention •  H6: Recognition rather than recall •  H7: Flexibility and efficiency of use •  H8: Aesthetic and minimalist design •  H9: Help users recognize, diagnose, and recover from errors •  H10: Help and documentation
  62. 62 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Tool – Jacob Nielsen’s Heuristics (2) •  H1: Visibility of the system status •  H2: Match between system and the real world •  H3: User control and freedom •  H4: Consistency and standards •  H5: Error prevention •  H6: Recognition rather than recall •  H7: Flexibility and efficiency of use •  H8: Aesthetic and minimalist design •  H9: Help users recognize, diagnose, and recover from errors •  H10: Help and documentation
  63. 63 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Tool – Presentations (with results / value)
  64. 64 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Presentations – Example •  This is a really bad example of a PowerPoint slide. In this case, long textual paragraphs are used as a form of describing the contents of a specific slide. Please do not do this. •  Text in slides should be clear, short, and concise. Authors of presentations should not write long sentences or slides with too much information because these will quickly lead to the lost of interest from the audience. •  Usually, authors write long textual sentences so that they can read during a presentation. Nevertheless, reading a presentation out loud is tedious (both for the speaker and the audience). The audience would simply prefer to be at work reading the slides, instead of waking up at 7am to attend a talk that is dictated by the speaker. •  Images with good metaphors are a good way of describing information. All it takes is one slide with an image or an image and a short sentence (1-3 words are preferable, whenever possible). •  Of course, it takes a significant more amount of time to do a presentation using images as metaphors, than just writing a set of bulleted items.
  65. 65 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Presentations – Target audience
  66. 66 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Presentations - Unexpected
  67. 67 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Presentations - Do it from the heart!
  68. 68 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 In the end…
  69. 69 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 We need time… Windows Look & Feel Napkin Look & Feel http://napkinlaf.sourceforge.net
  70. 70 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Attributions
  71. 71 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Images from Flickr cesarastudillo RichieC mollyeh11 ClausM Orin Optiglot SarahWynne
  72. 72 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Images from Flickr (2) Diva Eva wallyg f_mafra mhaithaca urbangarden rent-a-mouse
  73. 73 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Images from Flickr (3) Rampant.Gaffer practicalowl Sybren Stüvel Germaine Farruska cpence
  74. 74 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Images from Flickr (4) altemark Xabier.M Cuppojoe looking4poetry CarbonNYC cobalt123
  75. 75 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Images from Flickr (5) Giampaolo Macorig mischiru NUASCE ecololo Quan the Pooh! stepol
  76. 76 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Images from Flickr (6) Guekkiko phrenologist Twm TM kellyandapri mberasategi Luiz_Seo
  77. 77 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Images from Flickr (7) jaako kamaru rucativava smccard William Hook LouisL
  78. 78 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Images from stock.xchng clix mozillaman svilen001 yum saflora spekulator
  79. 79 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Images from stock.xchng (2) Giampaolo Macorig
  80. 80 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 I don’t remember, but I thank you!
  81. 81 Boosting UX Awareness / @fredfigueiredo / UXLX / May

    2013 Thank You! @fredfigueiredo fredfigueiredo@gmail.com Currently: Passionate contributor in…