UX techniques have been used by academia, research institutes, and independent consultants for years. However, the acceptance of related best practices and added value of UX is continuously overlooked by most. As a result, many products fail to meet end users requirements, while businesses lose time-to-market and competitive advantage. From small to large corporations, how can UX methodologies and practitioners survive dynamically changing organizations, business goals, or organizational silos? How to deal with a collective misunderstanding of UX? From over 12 years working within several organizations, this deck overviews the barriers, tools, practices, and steps towards a wider acceptance of UX.