Boosting UX Awareness

1 Boosting UX Awareness / @fredfigueiredo / UXLX / May
2013 1 Boosting UX Awareness (in Large Companies, and more…) Frederico Figueiredo (@fredfigueiredo) May 2013 @ UXLX

2013 About…

2013 Hi J

2013 Context… 12+ years 6+ companies 6 months – 3 years From 4 – 60k workers Disrupt, Inspire, Change!

2013 Motivation for UX?

2013 No choice – Brands in control

2013 Many choices - Users in control

2013 Expectations – based on past experiences

2013 Expectations – based on real world experiences

2013 Users are demanding

2013 User Experience - Key factor

2013 Solutions are not reusable

2013 Not efficient

2013 Not user friendly

2013 Not accessible

2013 And not maintainable

2013 Usability must be part of organization

2013 Core Challenge?

2013 Communication… Usability is “the effectiveness, efficiency, and satisfaction with which specified users achieve specified goals in particular environments.” (ISO 9241) There has to be an easier way…

2013 Alternative “definition”… How easy is it for “a user” to perform a given “task” in a given “environment”?

2013 It’s Easy!

2013 How easy is it…

2013 Additional Challenges

2013 Small organizations

2013 Large organizations

2013 Business goals

2013 Multiple sites

2013 Different cultures

2013 Roles / Backgrounds

2013 R&D factories

2013 Processes

2013 Turnover

2013 Customization

2013 Knowing the users

2013 Understanding UX?

2013 What to do?

2013 Fight the organization

2013 Infiltrate (disguised)

2013 Observe

2013 Choose your “weapons”

2013 Define strategy

2013 Customers vs. end-users?

2013 Customers vs. end-users

2013 Customers vs. end-users (2)

2013 Customers vs. end-users (3)

2013 Good design?

2013 Adapt to the environment

2013 Spread the word

2013 Share information

2013 But share it with impact

2013 Build a team

2013 Create an identity

2013 Get peer recognition

2013 Network

2013 Train / educate others

2013 Make a change!

2013 Tools (Top 3)

2013 Tool – Jacob Nielsen’s Heuristics •  H1: Visibility of the system status •  H2: Match between system and the real world •  H3: User control and freedom •  H4: Consistency and standards •  H5: Error prevention •  H6: Recognition rather than recall •  H7: Flexibility and efficiency of use •  H8: Aesthetic and minimalist design •  H9: Help users recognize, diagnose, and recover from errors •  H10: Help and documentation

2013 Tool – Jacob Nielsen’s Heuristics (2) •  H1: Visibility of the system status •  H2: Match between system and the real world •  H3: User control and freedom •  H4: Consistency and standards •  H5: Error prevention •  H6: Recognition rather than recall •  H7: Flexibility and efficiency of use •  H8: Aesthetic and minimalist design •  H9: Help users recognize, diagnose, and recover from errors •  H10: Help and documentation

2013 Tool – Presentations (with results / value)

2013 Presentations – Example •  This is a really bad example of a PowerPoint slide. In this case, long textual paragraphs are used as a form of describing the contents of a specific slide. Please do not do this. •  Text in slides should be clear, short, and concise. Authors of presentations should not write long sentences or slides with too much information because these will quickly lead to the lost of interest from the audience. •  Usually, authors write long textual sentences so that they can read during a presentation. Nevertheless, reading a presentation out loud is tedious (both for the speaker and the audience). The audience would simply prefer to be at work reading the slides, instead of waking up at 7am to attend a talk that is dictated by the speaker. •  Images with good metaphors are a good way of describing information. All it takes is one slide with an image or an image and a short sentence (1-3 words are preferable, whenever possible). •  Of course, it takes a significant more amount of time to do a presentation using images as metaphors, than just writing a set of bulleted items.

2013 Presentations – Target audience

2013 Presentations - Unexpected

2013 Presentations - Do it from the heart!

2013 In the end…

2013 We need time… Windows Look & Feel Napkin Look & Feel http://napkinlaf.sourceforge.net

2013 Attributions

2013 Images from Flickr cesarastudillo RichieC mollyeh11 ClausM Orin Optiglot SarahWynne

2013 Images from Flickr (2) Diva Eva wallyg f_mafra mhaithaca urbangarden rent-a-mouse

2013 Images from Flickr (3) Rampant.Gaffer practicalowl Sybren Stüvel Germaine Farruska cpence

2013 Images from Flickr (4) altemark Xabier.M Cuppojoe looking4poetry CarbonNYC cobalt123

2013 Images from Flickr (5) Giampaolo Macorig mischiru NUASCE ecololo Quan the Pooh! stepol

2013 Images from Flickr (6) Guekkiko phrenologist Twm TM kellyandapri mberasategi Luiz_Seo

2013 Images from Flickr (7) jaako kamaru rucativava smccard William Hook LouisL

2013 Images from stock.xchng clix mozillaman svilen001 yum saflora spekulator

2013 Images from stock.xchng (2) Giampaolo Macorig

2013 I don’t remember, but I thank you!

2013 Thank You! @fredfigueiredo [email protected] Currently: Passionate contributor in…

Boosting UX Awareness

Boosting UX Awareness

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