Overcoming Organizational Resistance

1 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November
2013 1 Overcoming Organizational Resistance Fred (@fredfigueiredo) #bdc13 November 2013

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2013 18 Overcoming Organizational Resistance Fred (@fredfigueiredo) #bdc13 November 2013

2013 Hi J

2013 Context… 12+ years 6+ companies 6 months – 3 years From 4 – 60k workers Disrupt, Inspire, Change!

2013 Where does resistance come from?

2013 Motivation for Change?

2013 No choice – Brands in control

2013 Many choices - Users in control

2013 Users are demanding

2013 Market / competition is aggressive!

2013 The Zebra Metaphor

2013 “You”, in your daily activities

2013 You’re not alone, we “work” in groups

2013 The market

2013 Market “watchers”

2013 So, we go on with daily activities…

2013 But, the market is always on the hunt!

2013 Suddenly, the market moves…

2013 How to survive?

2013 Run, change, adapt…

2013 You innovate!

2013 Change & innovation! - Key factor

2013 Solutions are not reusable

2013 Not efficient

2013 Not user friendly

2013 Not accessible

2013 And not maintainable

2013 <VALUE> must be part of organization

2013 Reflection <VALUE> is not a technique or service <VALUE> is cultural mind-set

2013 Reflection UX is not a technique or service UX is cultural mind-set

2013 Reflection Agile is not a technique or service Agile is cultural mind-set

2013 Core Challenge?

2013 Reflection The most common problem in any kind of relationships is communication

2013 Communication… Usability is “the effectiveness, efficiency, and satisfaction with which specified users achieve specified goals in particular environments.” (ISO 9241)

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2013 Alternative point-of-view… How easy is it for “a user” to perform a given “task” in a given “environment”?

2013 It’s Easy!

2013 How easy is…

2013 Reflection Know your audience beforehand and adapt how you communicate

2013 Additional Challenges

2013 Small organizations

2013 Large organizations

2013 Business goals

2013 Multiple sites

2013 Different cultures

2013 Roles / Backgrounds

2013 R&D factories

2013 Processes

2013 Turnover

2013 Knowing the users

2013 Feels hard!

2013 Success or failure?

2013 What is the common factor? We are!

2013 Reflection All resistance comes from specific individuals Mike Cohn (2009)

2013 Where does resistance come from?

2013 What to do?

2013 Fight the organization

2013 Infiltrate (disguised)

2013 Observe

2013 Know the individuals (Luecke 2003)

2013 Conservers

2013 Originators

2013 Pragmatists

2013 Choose your “weapons”

2013 Define strategy

2013 Adapt to the environment

2013 Spread the word

2013 Share information

2013 But share it with impact

2013 Build a team

2013 Create an identity

2013 Get peer recognition

2013 Network

2013 Train / educate others

2013 Make a change

2013 Tools

2013 No Buzzwords!

2013 Change???

2013 The saboteur!

2013 Tool – Give me 5m in the name of science

2013 Tool – Stakeholders buy-in

2013 Tool – Make use of time! Windows Look & Feel Napkin Look & Feel http://napkinlaf.sourceforge.net

2013 Tool – Presentations (with results / value)

2013 Presentations – Example •  This is a really bad example of a PowerPoint slide. In this case, long textual paragraphs are used as a form of describing the contents of a specific slide. Please do not do this. •  Text in slides should be clear, short, and concise. Authors of presentations should not write long sentences or slides with too much information because these will quickly lead to the lost of interest from the audience. •  Usually, authors write long textual sentences so that they can read during a presentation. Nevertheless, reading a presentation out loud is tedious (both for the speaker and the audience). The audience would simply prefer to be at work reading the slides, instead of waking up at 7am to attend a talk that is dictated by the speaker. •  Images with good metaphors are a good way of describing information. All it takes is one slide with an image or an image and a short sentence (1-3 words are preferable, whenever possible). •  Of course, it takes a significant more amount of time to do a presentation using images as metaphors, than just writing a set of bulleted items.

2013 Presentations – Target audience

2013 Presentations - Unexpected

2013 Presentations - Do it from the heart!

2013 In the end…

2013 Do what? Do whatever works for you. No more. No less. But do it!

2013 Bring people together (2003)

2013 Bring more people together (2007)

2013 Give others the recognition

2013 Celebrate success & failure

2013 Infiltrate relevant groups

2013 Take down barriers (like walls)

2013 Get managers to feel again

2013 Try Extreme Team Building

2013 Try Extreme Team Building (2)

2013 Don’t just talk about it, do it

2013 Smile!

2013 Smile more!

2013 Be crazy!

2013 Don’t fear failure, embrace it!

2013 Have fun!

2013 But always as a team!

2013 Reflection There are leaders and those who lead Leaders hold a position of power Those who lead, inspire us Simon Sinek, TEDxPugetSound, 2009

2013 One last reflection…

2013 Resistance is real Change is a choice What will you change tomorrow?

2013 Thank You! @fredfigueiredo [email protected] Passionate contributor at…

Overcoming Organizational Resistance

Overcoming Organizational Resistance

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