Overcoming Organizational Resistance

The added value of Agile & Lean Software Development, User Experience, and other practices is continuously overlooked by most corporations. As a result, released products & services fail to meet end users' requirements and lack competitive advantage in already saturated markets. From small to large corporations, how can such methodologies and practitioners survive dynamically changing organizations, silos, or business goals? Research shows that resistance comes from specific individuals from these organizations. From over 12 years working within several organizations, this deck focuses on the barriers, tools and steps at your disposal to gain a wider acceptance of these methodologies in your own organization.

Transcript

1. 1 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
   1
   Overcoming
   Organizational Resistance
   Fred (@fredfigueiredo)
   #bdc13
   November 2013
   

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2. 2 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
   

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3. 3 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
   

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4. 4 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
   

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5. 5 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
   

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6. 6 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
   

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7. 7 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
   ?
   

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8. 8 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
   

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9. 9 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
   

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10. 10 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    

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11. 11 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    

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12. 12 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    

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13. 13 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    

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14. 14 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    

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15. 15 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    

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16. 16 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    

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17. 17 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    

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18. 18 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    18
    Overcoming
    Organizational Resistance
    Fred (@fredfigueiredo)
    #bdc13
    November 2013
    

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19. 19 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Hi J
    

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20. 20 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Context…
    12+ years
    6+ companies
    6 months – 3 years
    From 4 – 60k workers
    Disrupt, Inspire, Change!
    

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21. 21 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Where does resistance come from?
    

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22. 22 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Motivation for Change?
    

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23. 23 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    No choice – Brands in control
    

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24. 24 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Many choices - Users in control
    

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25. 25 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Users are demanding
    

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26. 26 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Market / competition is aggressive!
    

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27. 27 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    The Zebra Metaphor
    

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28. 28 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    “You”, in your daily activities
    

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29. 29 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    You’re not alone, we “work” in groups
    

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30. 30 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    The market
    

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31. 31 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Market “watchers”
    

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32. 32 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    So, we go on with daily activities…
    

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33. 33 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    But, the market is always on the hunt!
    

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34. 34 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Suddenly, the market moves…
    

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35. 35 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    How to survive?
    

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36. 36 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Run, change, adapt…
    

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37. 37 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    You innovate!
    

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38. 38 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Change & innovation! - Key factor
    

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39. 39 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Solutions are not reusable
    

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40. 40 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Not efficient
    

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41. 41 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Not user friendly
    

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42. 42 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Not accessible
    

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43. 43 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    And not maintainable
    

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44. 44 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    must be part of organization
    

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45. 45 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Reflection
    is not a technique or service
    is cultural mind-set
    

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46. 46 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Reflection
    UX is not a technique or service
    UX is cultural mind-set
    

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47. 47 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Reflection
    Agile is not a technique or service
    Agile is cultural mind-set
    

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48. 48 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Core Challenge?
    

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49. 49 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Reflection
    The most common problem in
    any kind of relationships is
    communication
    

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50. 50 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Communication…
    Usability is “the effectiveness, efficiency, and
    satisfaction with which specified users achieve
    specified goals in particular environments.”
    (ISO 9241)
    

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51. 51 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    

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52. 52 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Alternative point-of-view…
    How easy is it for “a user” to perform a given
    “task” in a given “environment”?
    

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53. 53 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    It’s Easy!
    

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54. 54 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    How easy is…
    

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55. 55 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    How easy is…
    

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56. 56 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    How easy is…
    

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57. 57 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    How easy is…
    

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58. 58 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    How easy is…
    

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59. 59 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Reflection
    Know your audience beforehand
    and adapt how you communicate
    

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60. 60 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Additional Challenges
    

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61. 61 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Small organizations
    

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62. 62 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Large organizations
    

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63. 63 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Business goals
    

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64. 64 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Multiple sites
    

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65. 65 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Different cultures
    

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66. 66 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Roles / Backgrounds
    

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67. 67 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    R&D factories
    

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68. 68 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Processes
    

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69. 69 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Turnover
    

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70. 70 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Knowing the users
    

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71. 71 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Feels hard!
    

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72. 72 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Success or failure?
    

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73. 73 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    What is the common factor?
    We are!
    

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74. 74 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Reflection
    All resistance comes from
    specific individuals
    Mike Cohn (2009)
    

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75. 75 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Where does resistance come from?
    

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76. 76 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    What to do?
    

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77. 77 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Fight the organization
    

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78. 78 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Infiltrate (disguised)
    

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79. 79 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Observe
    

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80. 80 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Know the individuals
    (Luecke 2003)
    

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81. 81 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Conservers
    

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82. 82 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Know the individuals
    (Luecke 2003)
    

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83. 83 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Originators
    

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84. 84 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Know the individuals
    (Luecke 2003)
    

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85. 85 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Pragmatists
    

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86. 86 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Choose your “weapons”
    

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87. 87 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Define strategy
    

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88. 88 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Adapt to the environment
    

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89. 89 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Spread the word
    

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90. 90 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Share information
    

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91. 91 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    But share it with impact
    

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92. 92 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Build a team
    

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93. 93 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Create an identity
    

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94. 94 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Get peer recognition
    

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95. 95 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Network
    

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96. 96 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Train / educate others
    

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97. 97 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Make a change
    

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98. 98 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    Tools
    

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99. 99 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
    No Buzzwords!
    

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100. 100 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Change???
     

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101. 101 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     The saboteur!
     

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102. 102 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Tool – Give me 5m in the name of science
     

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103. 103 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Tool – Stakeholders buy-in
     

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104. 104 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Tool – Make use of time!
     Windows Look & Feel Napkin Look & Feel
     http://napkinlaf.sourceforge.net
     

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105. 105 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Tool – Presentations (with results / value)
     

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106. 106 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Presentations – Example
     •  This is a really bad example of a PowerPoint slide. In this case, long
     textual paragraphs are used as a form of describing the contents of a
     specific slide. Please do not do this.
     •  Text in slides should be clear, short, and concise. Authors of
     presentations should not write long sentences or slides with too much
     information because these will quickly lead to the lost of interest from the
     audience.
     •  Usually, authors write long textual sentences so that they can read during
     a presentation. Nevertheless, reading a presentation out loud is tedious
     (both for the speaker and the audience). The audience would simply
     prefer to be at work reading the slides, instead of waking up at 7am to
     attend a talk that is dictated by the speaker.
     •  Images with good metaphors are a good way of describing information. All
     it takes is one slide with an image or an image and a short sentence (1-3
     words are preferable, whenever possible).
     •  Of course, it takes a significant more amount of time to do a presentation
     using images as metaphors, than just writing a set of bulleted items.
     

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107. 107 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Presentations – Target audience
     

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108. 108 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Presentations - Unexpected
     

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109. 109 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Presentations - Do it from the heart!
     

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110. 110 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     In the end…
     

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111. 111 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Do what?
     Do whatever works for you.
     No more. No less.
     But do it!
     

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112. 112 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Bring people together (2003)
     

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113. 113 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Bring more people together (2007)
     

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114. 114 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Give others the recognition
     

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115. 115 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Celebrate success & failure
     

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116. 116 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Infiltrate relevant groups
     

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117. 117 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Take down barriers (like walls)
     

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118. 118 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Get managers to feel again
     

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119. 119 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Try Extreme Team Building
     

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120. 120 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Try Extreme Team Building (2)
     

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121. 121 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Try Extreme Team Building (3)
     

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122. 122 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Try Extreme Team Building (4)
     

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123. 123 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Don’t just talk about it, do it
     

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124. 124 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Don’t just talk about it, do it
     

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125. 125 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Smile!
     

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126. 126 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Smile more!
     

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127. 127 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Be crazy!
     

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128. 128 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Don’t fear failure, embrace it!
     

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129. 129 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Have fun!
     

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130. 130 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     But always as a team!
     

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131. 131 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Reflection
     There are leaders and those who lead
     Leaders hold a position of power
     Those who lead, inspire us
     Simon Sinek, TEDxPugetSound, 2009
     

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132. 132 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     One last reflection…
     

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133. 133 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Resistance is real
     Change is a choice
     What will you change tomorrow?
     

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134. 134 Overcoming Organizational Resistance / @fredfigueiredo / #bdc13 / November 2013
     Thank You!
     @fredfigueiredo
     fredfigueiredo@gmail.com
     Passionate contributor at…
     

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