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How To Succeed In The Digital Economy

How To Succeed In The Digital Economy

Or: "The 7 'C's Of Digital Marketing"

This presentation begins with the story of Harley-Davidson and how it beat the most significant challenges any business has had to face, and remain one of the most powerful brands in the world 100 years since its inception.

I go on to talk about some of the macro and micro trends in the marketing industry, then finish with 7 vital elements that any business must master in order to succeed in tomorrow's environment.

Enquiries about this presentation or speaking bookings can be sent to [email protected]

Fred Roed

July 03, 2015
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Transcript

  1. FACEBOOK REVENUE BY SOURCE 2012 2013 2014 2015 MOBILE ADS

    PAYMENTS & OTHER DESKTOP ADS Source: Facebook
  2. SMART PHONES PEOPLE ONLINE 2014 2000 1994 BILLIONS OF PEOPLE

    ONLINE Source: ITU, a16z, Andreesen Horowitz
  3. SMARTPHONE USE IN SA [millions] 3.5 4.8 1.4 1.6 0.3

    19 7.4 other TOTAL Source: World Wide Worx