Three Tools to the Analytics-Kings Under the Sky

Introdução a analytics em dispositivos móveis e uma comparação entre 3 das principais ferramentas disponíveis no mercado: Google analytics, Firebase e Mixpanel

Endy Silveira
github.com/endy-s

Transcript

1. Mobile Metrics Three Tools to the Analytics-Kings Under the Sky
3. Google Analytics The Ring Tool of Water 3 Forged in 2005 Great Docs Screen funnels Custom Dashboards Custom Dimensions Real-Time View Behavior session Use Google Data Studio to show your data in a great way
4. 4 Screen Funnels
5. 5 Custom Dashboards
6. 6 Custom Dimensions
7. 7 Real-Time View
8. 8 Behavior
9. 9 Google Data Studio
10. Score: 7 Great tool that's still in development and maintenance. Setup tutorials recommend Firebase as the tracking solution. Google offers online courses to allow a deeper study and a better extraction of info (event funnels, etc). Free for non-enterprise users with high traffic volume - otherwise it could cost $150,000/year USD. 10
11. NOT PASS!!! YOU SHALL
12. Forged in 2011 and acquired by Google in 2014 HUGE Platform Tracks default events even if not using analytics Similar Dashboard to the GA's Home Event's funnels But no screen funnel Parameters StreamView Link to BigQuery needs an upgraded account Firebase The Ring Tool of Fire 12
13. 13 Dashboard
14. 14 Event Funnels
15. 15 Parameters
16. 16 StreamView
17. Score: 8 Google recommended tracking solution. Other great features. More punctual Dashboard, but no Screen Funnel… Bad name pattern and BigQuery only available with upgraded account. 3 pricing plans. 17
18. Forged in 2009 Not that great Docs Create your Dashboard Properties Analysis Insights Segmentation Live View Formulas Funnels Retention Signal Users Explore Cohort Predict Take Action Message Campaign A/B Testing MixPanel The Ring Tool of Air 18
19. 19 Insights
20. 20 Segmentation
21. 21 Live View
22. 22 Formulas
23. 23 Funnels
24. 24 Retention
25. 25 Signal
26. 26 Explore
27. 27 Cohorts
28. 28 Predict
29. Score: 9 Crystal-clear and the faster to show the events. Not sure how to use something? Tutorial videos. Screen tracking is not out of the box. 3 pricing plans. 29
30. Summing Up 3 Questions: 1. Is your app huge? 2. Does it contains a lot of traffic and data? 3. Is not the price a problem? if (true && true && true) { return mixPanel } else { //return googleAnalytics return firebase }
31. We're Hiring! https://cheesecakelabs.com/careers/
32. Thanks!