[Adrian Kajda] Fuelio. Success story

Presentation from GDG DevFest Ukraine 2016.
Learn more at: https://devfest.gdg.org.ua

Transcript

1. Fuelio Success story Adrian Kajda Fuelio Product Manager & Developer @ Sygic
2. #dfua About Fuelio Android app for tracking fill-ups, fuel consumption, vehicle expenses. Car management app Crowdsourcing app for petrol stations and prices.
3. #dfua About Fuelio Project started in August 2011 100% Hobby project 2015: Fuelio joined MAJOR AWARDS Play Store Homepage (100+ countries), Android Police, AntyWeb, AntyApps, Android Community, Android&Me...
4. Fuelio alpha tester & Force Close Generator Remember that... ...coding is only one part of the project!
5. #dfua „One Man Army” Coding is only the part of the project. What is also important? • UI / Graphics / Prototyping • Marketing, social Media... • Support • Monetization, accounting... • Global project, what about translations?
6. #dfua Back to 2011 Few points just to feel that time. Do you remember this? • Eclipse • No way to reply for a comment in Play Store • No way to sell apps (in Poland and many other countries) • No In-App billing • ActionBar? What’s is that? • No design guidelines
7. Design Matters 2011. Dashboard pattern 2013. Sliding menu 2013. Holo Theme
8. Material Design
9. #dfua Reviews, suggestions... Reviews section in Play Store You will and should spend a lot of time here! Internet monitoring Google Alert, Brand24, Mention Good support = Good rating!
10. #dfua Promotion - ASO optimization How to promote with zero budget? • App’s title in Play Store • Description • Icon • Screenshots and video • Try Play Store A/B tests! App Store optimization (ASO) START FROM
11. #dfua Promotion How to promote with zero budget? • Social Media (Twitter, Facebook, Google+...) • SEO - website • Android related sites, blogs • Internet Monitoring Tools Don’t forget about:
12. #dfua Translation Once again, zero budget. Try Crowdsourcing! • Crowdin • Get Localization • OneSky ... Current status 100+ translators, 30+ translated languages
13. #dfua Monetization DO NOT USE THIS MODEL TODAY Year 2012 Yay! Finally! I was able to publish paid app. Fuelio PRO key app Basic model No in-app billing • Fuelio - main app, still free, no ads (fuel management) • Fuelio Pro - additional features (cost management)
14. #dfua Monetization Year 2014 Material Design Increase in sales • 2014 - x2 • 2015 - x4 Year 2015 • First business offers
15. #dfua Sygic June 2015 Top #2 App in Navigation category worldwide, with 150 million users World’s first navigation with MirrorLink Certification for Europe and North America World’s first navigation for iPhone, world's second for Android Pioneer in hybrid navigation for smart devices such as Google Glass
16. #dfua Play Store - homepage In numbers • Daily installs: ~20k 120k new installs (July 29 - August 5)
17. Adrian Kajda @adekk +AdrianKajda Questions? Thank you!