The Developer Advocacy Feedback Loop

The Developer Advocacy Feedback Loop

Not just about one-way evangelism! Developer Advocacy is about the feedback loop! Dev Advocates talk about their products and services to a technical audience. But, as engineers themselves, they are also alpha testers of those solutions. Developer Advocates advocate for their products, right? Wrong! They first and foremost advocate on behalf of the developers. They help shape the products, thanks to this know-how from the field. Beyond this, they actually advocate for their communities. They represent technical practitioners, listen to their feedback, and influence product teams to implement those needs.

In this presentation, we’ll talk about approaches, tools and solutions that a Developer Advocate can use or put in place in order to create that tight feedback loop (like “friction logs”, “customer empathy sessions”, “office hours”, and more)

A product that is shaped by its users makes for a better product, and happier users make for great customers and themselves advocates of your products! So tighten the loop!

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Guillaume Laforge

July 09, 2020
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  1. Developer Advocacy Feedback Loop Guillaume Laforge Developer Advocate Google Cloud

    @glaforge
  2. Amplification Feedback ß(⍵) V e V l V r V

    s Feedback loop @glaforge
  3. The DevRel multitude... @glaforge

  4. Who are we? @glaforge

  5. Who are we? @glaforge

  6. Who are we? @glaforge

  7. Who are we? @glaforge

  8. Who are we? @glaforge

  9. Who are we? @glaforge

  10. Who are we? @glaforge

  11. What’s our goal? @glaforge

  12. How do we do that? @glaforge

  13. ADVOCATE INFLUENCE EVANGELIZE EMPATHY @glaforge

  14. Product Leadership, Engineering Users, Customers, Technical Practitioners Developer Advocate @glaforge

  15. Your company @glaforge

  16. Your community @glaforge

  17. External outreach • Demos • Videos • Articles • Tutorials

    • Documentation • Code samples • Talks • Workshops • StackOverflow • Office hours @glaforge EVANGELIZE EMPATHY
  18. Internal advocacy • Be customer zero • File bugs •

    Write friction logs • Share trip reports • Find beta testers • Facilitate customer empathy sessions • Survey the community • Craft prototypes • Create new products! @glaforge ADVOCATE INFLUENCE
  19. ADVOCATE INFLUENCE EVANGELIZE EMPATHY @glaforge

  20. Friction logs @glaforge

  21. @glaforge

  22. @glaforge

  23. Trip / event / advocacy reporting @glaforge

  24. Customer empathy sessions @glaforge

  25. Hallway track & office hours

  26. Create new products! @glaforge

  27. Amplification Feedback ß(⍵) V e V l V r V

    s Feedback loop @glaforge
  28. The proof in the pudding @glaforge

  29. Roses & bloom! Feedback implemented! @glaforge

  30. We hit the wall Feedback isn’t heard @glaforge

  31. ADVOCATE INFLUENCE EVANGELIZE EMPATHY @glaforge

  32. @glaforge