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The Developer Advocacy Feedback Loop

The Developer Advocacy Feedback Loop

Not just about one-way evangelism! Developer Advocacy is about the feedback loop! Dev Advocates talk about their products and services to a technical audience. But, as engineers themselves, they are also alpha testers of those solutions. Developer Advocates advocate for their products, right? Wrong! They first and foremost advocate on behalf of the developers. They help shape the products, thanks to this know-how from the field. Beyond this, they actually advocate for their communities. They represent technical practitioners, listen to their feedback, and influence product teams to implement those needs.

In this presentation, we’ll talk about approaches, tools and solutions that a Developer Advocate can use or put in place in order to create that tight feedback loop (like “friction logs”, “customer empathy sessions”, “office hours”, and more)

A product that is shaped by its users makes for a better product, and happier users make for great customers and themselves advocates of your products! So tighten the loop!

Guillaume Laforge

July 09, 2020

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  14. Product Leadership, Engineering Users, Customers, Technical Practitioners Developer Advocate @glaforge

  15. Your company @glaforge

  16. Your community @glaforge

  17. External outreach • Demos • Videos • Articles • Tutorials

    • Documentation • Code samples • Talks • Workshops • StackOverflow • Office hours @glaforge EVANGELIZE EMPATHY
  18. Internal advocacy • Be customer zero • File bugs •

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  20. Friction logs @glaforge

  21. @glaforge

  22. @glaforge

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  26. Create new products! @glaforge

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  28. The proof in the pudding @glaforge

  29. Roses & bloom! Feedback implemented! @glaforge

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  32. @glaforge