The Developer Advocacy Feedback Loop

Not just about one-way evangelism! Developer Advocacy is about the feedback loop! Dev Advocates talk about their products and services to a technical audience. But, as engineers themselves, they are also alpha testers of those solutions. Developer Advocates advocate for their products, right? Wrong! They first and foremost advocate on behalf of the developers. They help shape the products, thanks to this know-how from the field. Beyond this, they actually advocate for their communities. They represent technical practitioners, listen to their feedback, and influence product teams to implement those needs.

In this presentation, we’ll talk about approaches, tools and solutions that a Developer Advocate can use or put in place in order to create that tight feedback loop (like “friction logs”, “customer empathy sessions”, “office hours”, and more)

A product that is shaped by its users makes for a better product, and happier users make for great customers and themselves advocates of your products! So tighten the loop!

Transcript

1. Developer Advocacy Feedback Loop Guillaume Laforge Developer Advocate Google Cloud @glaforge
2. Amplification Feedback ß(⍵) V e V l V r V s Feedback loop @glaforge
3. The DevRel multitude... @glaforge
4. Who are we? @glaforge
5. Who are we? @glaforge
6. Who are we? @glaforge
7. Who are we? @glaforge
8. Who are we? @glaforge
9. Who are we? @glaforge
10. Who are we? @glaforge
11. What’s our goal? @glaforge
12. How do we do that? @glaforge
13. ADVOCATE INFLUENCE EVANGELIZE EMPATHY @glaforge
14. Product Leadership, Engineering Users, Customers, Technical Practitioners Developer Advocate @glaforge
15. Your company @glaforge
16. Your community @glaforge
17. External outreach • Demos • Videos • Articles • Tutorials • Documentation • Code samples • Talks • Workshops • StackOverflow • Office hours @glaforge EVANGELIZE EMPATHY
18. Internal advocacy • Be customer zero • File bugs • Write friction logs • Share trip reports • Find beta testers • Facilitate customer empathy sessions • Survey the community • Craft prototypes • Create new products! @glaforge ADVOCATE INFLUENCE
19. ADVOCATE INFLUENCE EVANGELIZE EMPATHY @glaforge
20. Friction logs @glaforge
21. @glaforge
22. @glaforge
23. Trip / event / advocacy reporting @glaforge
24. Customer empathy sessions @glaforge
25. Hallway track & office hours
26. Create new products! @glaforge
27. Amplification Feedback ß(⍵) V e V l V r V s Feedback loop @glaforge
28. The proof in the pudding @glaforge
29. Roses & bloom! Feedback implemented! @glaforge
30. We hit the wall Feedback isn’t heard @glaforge
31. ADVOCATE INFLUENCE EVANGELIZE EMPATHY @glaforge
32. @glaforge