Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Developer Advocacy Feedback Loop

The Developer Advocacy Feedback Loop

Not just about one-way evangelism! Developer Advocacy is about the feedback loop! Dev Advocates talk about their products and services to a technical audience. But, as engineers themselves, they are also alpha testers of those solutions. Developer Advocates advocate for their products, right? Wrong! They first and foremost advocate on behalf of the developers. They help shape the products, thanks to this know-how from the field. Beyond this, they actually advocate for their communities. They represent technical practitioners, listen to their feedback, and influence product teams to implement those needs.

In this presentation, we’ll talk about approaches, tools and solutions that a Developer Advocate can use or put in place in order to create that tight feedback loop (like “friction logs”, “customer empathy sessions”, “office hours”, and more)

A product that is shaped by its users makes for a better product, and happier users make for great customers and themselves advocates of your products! So tighten the loop!

Guillaume Laforge

July 09, 2020
Tweet

More Decks by Guillaume Laforge

Other Decks in Technology

Transcript

  1. Developer Advocacy
    Feedback Loop
    Guillaume Laforge
    Developer Advocate
    Google Cloud
    @glaforge

    View full-size slide

  2. Amplification
    Feedback
    ß(⍵)
    V
    e
    V
    l
    V
    r
    V
    s
    Feedback loop
    @glaforge

    View full-size slide

  3. The DevRel multitude...
    @glaforge

    View full-size slide

  4. Who are we?
    @glaforge

    View full-size slide

  5. Who are we?
    @glaforge

    View full-size slide

  6. Who are we?
    @glaforge

    View full-size slide

  7. Who are we?
    @glaforge

    View full-size slide

  8. Who are we?
    @glaforge

    View full-size slide

  9. Who are we?
    @glaforge

    View full-size slide

  10. Who are we?
    @glaforge

    View full-size slide

  11. What’s our goal?
    @glaforge

    View full-size slide

  12. How do we do that?
    @glaforge

    View full-size slide

  13. ADVOCATE
    INFLUENCE
    EVANGELIZE
    EMPATHY
    @glaforge

    View full-size slide

  14. Product Leadership,
    Engineering
    Users, Customers,
    Technical Practitioners
    Developer Advocate
    @glaforge

    View full-size slide

  15. Your company
    @glaforge

    View full-size slide

  16. Your community
    @glaforge

    View full-size slide

  17. External outreach
    ● Demos
    ● Videos
    ● Articles
    ● Tutorials
    ● Documentation
    ● Code samples
    ● Talks
    ● Workshops
    ● StackOverflow
    ● Office hours @glaforge
    EVANGELIZE
    EMPATHY

    View full-size slide

  18. Internal advocacy
    ● Be customer zero
    ● File bugs
    ● Write friction logs
    ● Share trip reports
    ● Find beta testers
    ● Facilitate customer
    empathy sessions
    ● Survey the community
    ● Craft prototypes
    ● Create new products!
    @glaforge
    ADVOCATE
    INFLUENCE

    View full-size slide

  19. ADVOCATE
    INFLUENCE
    EVANGELIZE
    EMPATHY
    @glaforge

    View full-size slide

  20. Friction logs
    @glaforge

    View full-size slide

  21. Trip / event / advocacy
    reporting
    @glaforge

    View full-size slide

  22. Customer empathy sessions
    @glaforge

    View full-size slide

  23. Hallway track & office hours

    View full-size slide

  24. Create new products!
    @glaforge

    View full-size slide

  25. Amplification
    Feedback
    ß(⍵)
    V
    e
    V
    l
    V
    r
    V
    s
    Feedback loop
    @glaforge

    View full-size slide

  26. The proof in the pudding
    @glaforge

    View full-size slide

  27. Roses & bloom!
    Feedback implemented!
    @glaforge

    View full-size slide

  28. We hit the wall
    Feedback isn’t heard
    @glaforge

    View full-size slide

  29. ADVOCATE
    INFLUENCE
    EVANGELIZE
    EMPATHY
    @glaforge

    View full-size slide