The Zen of Globe Labs APIs

An overview of the new Globe Labs APIs
Presented : 23 Nov 2013 @ "It's all about APIs. Globe Labs Developer Day"

Transcript

1. Thanks for taking this
   journey with us…
   Globe Labs Developer Day – It’s all about the APIs
   November 23, 2013
   Greg Igaya
   New Product Development, Digital Media
   Consumer Business, Globe Telecom
   

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2. The Zen of Globe Labs’ APIs
   Greg Igaya
   New Product Development, Digital Media
   Consumer Business, Globe Telecom
   

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4. GSMA OneAPI
   

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5. OAuth patterned consent
   

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6. Enterprise, App or VAS
   developers
   

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7. Payments and Settlement via GCASH
   

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8. Designed to cater to small and big needs
   

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9. A Few Points on
   Monetization
   Greg Igaya
   New Product Development, Digital Media
   Consumer Business, Globe Telecom
   

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10. As a general rule…
    You cannot use the Charging APIs for physical goods
    (at least not yet or not directly).
    You cannot use the APIs for gambling or activities that
    are considered illegal or “immoral”
    Use your best judgment in charging, these are now
    YOUR customers. Malicious intent will not be
    tolerated.
    Direct re-sale is discouraged but you can “build on
    top” of the APIs for new services
    

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11. For enterprise developers,
    consultants, freelancers and
    “the I.T. guy/gal”
    Feel free to use the APIs in your application.
    Pay-as-you-go when you or your company use
    a telco service (sms/voice). Revenue from your
    blood and sweat or your own customers are
    your own (of course).
    

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12. For marketers and
    advertisers
    If you want to monetize via ads but using telco
    services, you can BUT you need the subscriber
    to give consent. Ad revenue is your own and
    just pay-as-you-go for any telco service you’re
    using.
    

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13. For mobile app developers or
    folks in the OTT space
    In-app or charge per download is allowed and
    encouraged given the small percentage of the
    population with credit cards. BE FAIR TO
    YOUR USERS. We assume that you will be able
    to deliver on your promises.
    

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14. For traditional VAS
    developers
    Your pricing and profit margin are your own
    choice. Manage telco costs efficiently. Again,
    BE FAIR TO YOUR USERS. We assume that
    you will be able to deliver on your promises.
    Use subscription models cautiously.
    

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15. REVENUE SHARING with DEVELOPERS
    3rd$Party)
    Aggregator)
    Globe&
    Labs&
    Globe
    4
    3
    1.  Globe earns P1,000 from Subscribers charged by the Developer
    2.  Globe gets 25% for the revenue sharing between Globe and the Developer
    3.  3rd-Party Aggregator gets 5% and pays the withholding tax of the Developer
    (2% of the 70% share for the Developer)
    4. Developer gets 70% share, less 2% withholding tax
    Developer
    Subscribers
    1
    + P1,000
    +&P250& +&P50&
    +)P686)
    2
    100% 25% 5% 2%
    68%
    Amount collected To Globe To Licensed
    Aggregator
    To Withholding TAX To Developer
    Note: Still pending if amount
    collected is VAT inclusive / exclusive
    

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16. Available Tarrif Rates
    •  P 1
    •  P 2.5
    •  P 5
    •  P 10
    

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