Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
RITE Fight!
Search
grandin
May 06, 2014
Design
0
44
RITE Fight!
Going rounds between stakeholders and assumptions.
Presented at Product Tanks Paris, May 2014,
grandin
May 06, 2014
Tweet
Share
More Decks by grandin
See All by grandin
Talk Tactics
grandin
1
270
Welcome to the Party! A guide to User Onboarding
grandin
1
140
Welcome to the Party! A guide to User Onboarding (with notes)
grandin
0
49
Future Reading - IA Summit 2014
grandin
0
83
Future Reading - IA Summit 2014 (with notes)
grandin
0
28
Other Decks in Design
See All in Design
2026年の勢い / Momentum for 2026
bebe
0
400
アイデアを加速させる!Firefly ボードで発想の幅を広げよう
connecre
1
350
Mandalyn_DT5001_FinalAssignment.pdf
lynteo
0
180
From the Visible Crossroads: Turning Outputs into Outcomes
takaikanako
2
1.3k
30分でわかるインサイトマネジメント(2025年12月バージョン)
centou
1
480
Diverse Design Team Deck
diverse
0
1.1k
Shaolin_Showdown
solmetts
0
370
AI時代、デザイナーの価値はどこに?
tararira
0
830
mount_company_profile
mount_inc
0
5.9k
20260215独立行政法人科学技術振興機構(JST) 社会技術研究開発センター(RISTEX)ケアが根づく社会システム _公開シンポジウム
a2k
0
130
kintone_aroma
kintone
0
1.7k
Build for the Web, Build on the Web, Build With the Web
csswizardry
0
300
Featured
See All Featured
Documentation Writing (for coders)
carmenintech
77
5.3k
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
16
1.9k
Building a A Zero-Code AI SEO Workflow
portentint
PRO
0
410
BBQ
matthewcrist
89
10k
GraphQLの誤解/rethinking-graphql
sonatard
75
11k
Raft: Consensus for Rubyists
vanstee
141
7.4k
What’s in a name? Adding method to the madness
productmarketing
PRO
24
4k
The Organizational Zoo: Understanding Human Behavior Agility Through Metaphoric Constructive Conversations (based on the works of Arthur Shelley, Ph.D)
kimpetersen
PRO
0
280
The agentic SEO stack - context over prompts
schlessera
0
710
Efficient Content Optimization with Google Search Console & Apps Script
katarinadahlin
PRO
1
430
WENDY [Excerpt]
tessaabrams
9
37k
技術選定の審美眼(2025年版) / Understanding the Spiral of Technologies 2025 edition
twada
PRO
118
110k
Transcript
RITE Fight Going rounds between Assumptions and Users
Every design is a hypothesis
Every stakeholder has their assumptions
RITE lets you challenge those assumptions…
…and roll with the punches
Do you test?
How often?
Who does it?
Who sees it?
None
Why do you test?
What happens next?
The problem with tests…
None
None
None
None
None
None
None
vs
So, what do we do?
RITE
Rapid
Iterative
Testing
Evaluation
Rapid Iterative Testing and Evaluation
What is it?
None
Plan Test Analyse Report Modify(?)
Plan Test Analyse repeat repeat repeat Modify Solve & Decide
Plan Test Analyse Modify Solve & Decide Test Analyse Modify
Solve & Decide Test
Plan Test Analyse Modify Solve & Decide Test Analyse Modify
Solve & Decide Test Analyse Modify Solve & Decide Test Analyse Modify Solve & Decide Test
How it works
Buy-in starts here Plan
Cross-team Assemble
Required attendance See it
Realtime debrief Discuss
Debrief - Prioritisation 1. Quick Fix 2. Big fix 3.
WTF? 4. Other
Fix collaboratively Solve
Integrate validation Decide
Modify for next session Act ∆
Do it again! Repeat
RITE in a nutshell • Plan: Commit, schedule, recruit, define
• Assemble: Bring someone from every relevant team • See: Stakeholders required to attend • Discuss: Realtime debrief • Solve: Collaboratively explore design fixes • Decide: Integrated choice validation • Act: Modification between sessions • Repeat: That’s why they call it “iterative”
Why it’s good
Why it’s good • Gets the user in • Team
engagement • Team alignment • Transparent decision-making • Guaranteed* buy-in • Rapid problem and solution identification
When it’s good
When it’s good • During the design phase (early and
often) • In agile environments • As a reality check • When teams are divided • When time is short
When it’s risky
When it’s risky • Lack of commitment or schedule flexibility
• Without key stakeholders • Highly complex flows (difficult to modify) • In place of a proper redesign • When you shift from live site to pro to • With a limited marge de manoeuvre
A few variations
M T W R F 2 tests debrief solutions ∆
2 tests debrief solutions ∆ 2 tests debrief solutions ∆ 2 tests debrief solutions ∆
M T W R F 4 tests debrief solutions ∆
4 tests debrief solutions ∆ 4 tests debrief
M T W R F 6 tests debrief debrief solutions
∆ 6 tests debrief debrief solutions
M T W R F 6 tests debrief solutions ∆
6 tests debrief solutions M T W R F ∆ 6 tests ! 6 tests
Do’s • Work during tests • Bring your killers •
Track issues you can’t solve • Bring clean, modifiable protos • Take breaks • Crowd control • Timebox
Don’ts • Act when the cause is unclear • Push
too many changes • Accept too large of a test perimeter • Try to be exhaustive • Be too attached to your ideas
Questions?