サービスリブランディングにおけるイラストレーションシステムの構築と活用事例 / Building and Utilizing an Illustration System in Service Rebranding

#VJMEJOHBOEVUJMJ[JOHBOJMMVTUSBUJPOTZTUFN JOTFSWJDFSFCSBOEJOH Commerce Company Reuse Headquarters, Production 1 Division, Design
Department "SJTB5FSVJ

1SPGJMF /BNF "SJTB5FSVJ $BSFFS "GUFSDPNQMFUJOHNZVOJWFSTJUZFEVDBUJPO *XPSLFEBUBO BEWFSUJTJOHBHFODZBOEBEFTJHOBHFODZ HBJOJOHFYQFSJFODF JOHSBQIJDEFTJHO XFCEFTJHO
BOE6*EFTJHO*BNOPX FNQMPZFEBTB6*69EFTJHOFSBU:BIPP+"1"/'MFB .BSLFU -JLF .VTJDDPODFSUT

8IZ#VJMEBO*MMVTUSBUJPO4ZTUFN 1SPDFTTCVJMEJOHUPTZTUFNDPOTUSVDUJPO 6UJMJ[BUJPOPG'JHNBTGFBUVSFT 0QFSBUJPOBOENBOBHFNFOUPGHVJEFMJOF
0VUDPNFTBOEDBTFTUVEJFT $PODMVTJPO "HFOEB

&BTZWBSJBUJPODSFBUJPOUISPVHIQBSUBOE DPMPSDIBOHFT "DIJFWFJNQSPWFEFGGJDJFODZBOESFEVDFE XPSLMPBE 3FJOGPSDFCSBOEJNBHFXJUIDPOTJTUFOU JMMVTUSBUJPOT What
is an illustration system? )FBE #PEZ"SNT -FH

UZQFTPGJMMVTUSBUJPOTBOEJDPOT $SFBUJPOPGPWFS DIBSBDUFS QBUUFSOT ʴ

8IZ#VJMEBO*MMVTUSBUJPO4ZTUFN 4FSWJDFSFCSBOEJOH 3FWJFXPGQBTUJMMVTUSBUJPO NBUFSJBMT

• Maximize impact by creating an illustration system aligned with
rebranding. • An action to ensure consistency in the design of both services. • 6TFDPNNPOJMMVTUSBUJPOTUPBQQFBMCSBOE DPOOFDUJPOUPVTFST 4FSWJDFSFCSBOEJOH 5PBDIJFWFUIFHPBMTPGSFCSBOEJOH

• Organize and standardize illustration assets to ensure consistency. •
Confirmed benefits from other companies' cases and decided on implementation. • Expected as a Figma use case within -: $PSQPSBUJPO 3FWJFXPGQBTUJMMVTUSBUJPONBUFSJBMT 5P achieve consistent illustration expressions

1SPDFTTCVJMEJOHUPTZTUFN DPOTUSVDUJPO 1. Consideration of appropriate expressions *EFOUJGJDBUJPOBOE DSFBUJPOPGQBSUT %FUFSNJOBUJPOPGUIF
DPMPSMJCSBSZ

• 8JUI:BIPP+"1"/ GBTUFS IJHIFS FBTJFSz • 5IFSFRVJSFNFOUJTUPTFUBOJMMVTUSBUJPO UPOFBOENBOOFSUIBUGJUTCPUITFSWJDFT 1.
Consideration of appropriate expressions Rebranding concept ϠϑʔͳΒɺΑΓૣ͘ɺΑΓߴ͘ɺΑΓΧϯλϯɻ

• 'PSNVMBUJOHUIFLFZXPSETz4JNQMJDJUZ 'SJFOEMJOFTT BOE'VOz • %FGJOFUIFJMMVTUSBUJPOUPOFVTJOHBGPVSRVBESBOUNBUSJY • )BSNPOJ[JOHUIFUPOFGPSCPUITFSWJDFTVTJOHTUZMJ[BUJPOBOEDVSWFT :BIPP'MFB.BSLFUTUBSHFUQFSTPOBBOEWJTJPO

• *MMVTUSBUJPOQBSUTBVEJUCZVTBHF • 4USFBNMJOFTDSFFOJMMVTUSBUJPOTBOESFGJOFFYQSFTTJPOT • $SFBUFBOEMJTUJMMVTUSBUJPOWBSJBUJPOT 2. *EFOUJGJDBUJPOBOEDSFBUJPOPGQBSUT

• "IFBEQSPQPSUJPOXJUISPVOEFEGPSNT • &YQSFTTz'SJFOEMJOFTTBOEz4JNQMJDJUZUISPVHITUZMJ[BUJPO • "EKVTUEFUBJMTGPSSPVOEFE6*DPNQBUJCJMJUZ

• 1SPWJEFGSPOU TJEF BOEEJBHPOBMBOHMFTGPSTUBOEBSENBMFBOEGFNBMFGJHVSFT • "EEQBUUFSOTGPSEFMJWFSZQFSTPOOFM DMFSLT BOETUVEFOUT • "EKVTUUIFOVNCFSPGBOHMFTCBTFEPOVTBHFGSFRVFODZ

• %JWJEFEJOUPUISFFQBSUTIFBE VQQFSCPEZ BOEMPXFSCPEZ • 'JOFSQBSUEJWJTJPOTJODSFBTFDPTUT • &WBMVBUFUIFBQQSPQSJBUFOVNCFSPGQBSUTCBTFEPOTFSWJDFOFFET

• 1BSUTDBOUCFNPWFEJOJOTUBODFT • %FUBDIJOHDPNQPOFOUTSFNPWFTNBOBHFNFOUCFOFGJUT • $POTJEFSPUIFSUPPMTGPSGMFYJCMFFEJUJOH

• $SFBUFQPTFTBOEFYQSFTTJPOTGPSUISFFBOHMFT • "EEFYQSFTTJPOTTQFDJGJDUPTFSWJDFGFBUVSFT • 4IPXDBTFEJWFSTJUZXJUIBWBSJFUZPGTLJOUPOFT IBJSDPMPST BOEFNPUJPOT

%FDJEFECBTFEPOUIFCSBOEDPMPST BOE6*DPMPSTFTUBCMJTIFEEVSJOHUIF SFCSBOEJOH 3. %FUFSNJOBUJPOPGUIFDPMPSMJCSBSZ

6UJMJ[BUJPOPG'JHNBTGFBUVSFT • $PNQMFUFFWFSZUIJOHJO'JHNBUPSFEVDFXPSLUJNF • $SFBUFVTJOH6*EFTJHOFYQFSUJTF • &GGJDJFOUMZDSFBUFWBSJBUJPOTCZEVQMJDBUJOHUIFCBTF +VTUQSFQBSFUIFTFQBSUT

• $IBOHFQBSUTXJUIPOFDMJDLVTJOHWBSJBOUT • *OUVJUJWFMZUPHHMFQBSUWJTJCJMJUZXJUICPPMFBOT • &BTJMZTXJUDICFUXFFOMJHIUBOEEBSLNPEFTXJUIWBSJBCMFT 7BSJBOU #PPMFBO 7BSJBCMF

• "TTFUTBSFBDDFTTJCMFUPBOZPOFUISPVHIMJCSBSZQVCMJTIJOH • &BTZEBUBTIBSJOHFOIBODFTVTBCJMJUZ • &YQPSUNBUFSJBMTXJUIPVUFEJUQFSNJTTJPOT 1VCMJTI"EE

0QFSBUJPOBOENBOBHFNFOUPGHVJEFMJOF • &YQMBJOVTBHFBOEQSFDBVUJPOTJOUIFHVJEFMJOFT • %FUBJMUIFUPOFBOENBOOFSCBDLHSPVOEBOEDSFBUJPOQPJOUT • "EESFTTJORVJSJFTBOEGFFECBDLSFMBUFEUPJMMVTUSBUJPOT

0VUDPNFTBOEDBTFTUVEJFT • 4USFOHUIFOFEUIFTZOFSHZCFUXFFOUIFUXPTFSWJDFCSBOET • 4JHOJGJDBOUMZSFEVDFEQSPEVDUJPOCVSEFOT • "JNGPSGVSUIFSVUJMJ[BUJPOUISPVHIJODSFBTFESFDPHOJUJPOBOEVQEBUFT

$PODMVTJPO ⎯ "MJHOUPOFBOETUZMFXJUIZPVSDPODFQUBOEWJTJPO 1SPEVDUJPO ⎯ :PVDBODSFBUFBMPUPGWBSJBUJPOTFGGJDJFOUMZ 'JHNBGFBUVSFT ⎯ $SFBUFHVJEFMJOFTBOEQSPWJEFTVQQPSU .BOBHFNFOUBOEPQFSBUJPO
⎯ &OTVSFDPOTJTUFOUDPNNVOJDBUJPOBOEVQEBUFT ⎯ 6UJMJ[FGFBUVSFTTVDIBTWBSJBOUTBOECPPMFBOT ⎯ "EKVTUQSPEVDUJPOTDBMFCBTFEPOJMMVTUSBUJPOVTBHF

サービスリブランディングにおけるイラストレーションシステムの構築と活用事例 / Buildin...

サービスリブランディングにおけるイラストレーションシステムの構築と活用事例 / Building and Utilizing an Illustration System in Service Rebranding

LINEヤフーTech (LY Corporation Tech) PRO

Transcript

#VJMEJOHBOEVUJMJ[JOHBOJMMVTUSBUJPOTZTUFN JOTFSWJDFSFCSBOEJOH Commerce Company Reuse Headquarters, Production 1 Division, Design

1SPGJMF /BNF "SJTB5FSVJ $BSFFS "GUFSDPNQMFUJOHNZVOJWFSTJUZFEVDBUJPO *XPSLFEBUBO BEWFSUJTJOHBHFODZBOEBEFTJHOBHFODZ HBJOJOHFYQFSJFODF JOHSBQIJDEFTJHO XFCEFTJHO

8IZ#VJMEBO*MMVTUSBUJPO4ZTUFN 1SPDFTTCVJMEJOHUPTZTUFNDPOTUSVDUJPO 6UJMJ[BUJPOPG'JHNBTGFBUVSFT 0QFSBUJPOBOENBOBHFNFOUPGHVJEFMJOF

&BTZWBSJBUJPODSFBUJPOUISPVHIQBSUBOE DPMPSDIBOHFT "DIJFWFJNQSPWFEFGGJDJFODZBOESFEVDFE XPSLMPBE 3FJOGPSDFCSBOEJNBHFXJUIDPOTJTUFOU JMMVTUSBUJPOT What

UZQFTPGJMMVTUSBUJPOTBOEJDPOT $SFBUJPOPGPWFS DIBSBDUFS QBUUFSOT ʴ

8IZ#VJMEBO*MMVTUSBUJPO4ZTUFN 4FSWJDFSFCSBOEJOH 3FWJFXPGQBTUJMMVTUSBUJPO NBUFSJBMT

• Maximize impact by creating an illustration system aligned with

• Organize and standardize illustration assets to ensure consistency. •

1SPDFTTCVJMEJOHUPTZTUFN DPOTUSVDUJPO 1. Consideration of appropriate expressions *EFOUJGJDBUJPOBOE DSFBUJPOPGQBSUT %FUFSNJOBUJPOPGUIF

• 8JUI:BIPP+"1"/ GBTUFS IJHIFS FBTJFSz • 5IFSFRVJSFNFOUJTUPTFUBOJMMVTUSBUJPO UPOFBOENBOOFSUIBUGJUTCPUITFSWJDFT 1.