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Understanding and Approaching Developer Communities in Smaller Regions

Understanding and Approaching Developer Communities in Smaller Regions

These are slides for my talk at DevRel Asia.

The main aim of this talk is to discuss the right way to understand and engage developer communities in smaller regions. I'll be using Africa as a use case. I'll talk about successful developer communities in Africa, how they were able to gain traction and participation, successful developer education programs in Africa, and the best way to approach these smaller regions when carrying out developer relations efforts.

shedrack akintayo

November 14, 2020

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  1. About me! • Developer Advocate @ Cloud Foundry Foundation •

    Technical Writer ( Smashing magazine, LogRocket, etc. ) • Community Expert
  2. • It isn’t exactly just geographical • They lack certain

    facilities • They lack financial support • They lack access to information • They lack access to opportunities
  3. Why you should care • Availability of undiscovered tech talent

    • A whole different market • Diversity
  4. • Surveys • Interviews • Sponsoring Tech events in those

    regions • Hiring from those regions • Attending events held in those regions
  5. Africa! • Population of about 1.3 billion (2018). • Large

    and Untapped Developer Ecosystem • Largest black continent in the world. • Surplus Talent • Enough space for growth
  6. Example of Successful DevRel Programs in Africa • Google Developer

    Groups • Google Developer Experts • Google Developer Student Club • Cloudinary Media Developer Experts • Facebook Developer Circles • Auth0 Ambassadors • Kotlin User Group • Gitlab Heroes • Figma Africa • Github Campus Expert
  7. • They recognized and understood their target market • They

    partnered with already popular community leaders which gains more traction for them • They sponsored large developer communities in the continent (forloop, concatenate, open source festival) • They hired folks from the region • They hosted hackathons that let developers use their technology.
  8. Recognizing developer communities in smaller regions and paying attention to

    them is very important as it encourages diversity.