Homely Pitch Deck

Homely is a hospitality and travel startup based in Lagos, Nigeria. Over $30,000 in bookings since our pre-launch.

Transcript

1. HOMELY PITCH DECK Technology-enabled hospitality & travel startup offering professionally managed stays & experiences joinhomely.com JANUARY 2022
2. • Africa is the 2nd fastest growing tourism region in the world. 5.6% in 2018 against a 3.9% global average growth rate • Top 10 hospitality brands in Africa own 86,471 rooms and 461 hotels and also have 61,811 rooms and 308 hotels in pipeline. • Top 4 brands are Accor, Marriott International, Radisson & Hilton • 67 million international tourist arrivals (+7 increase) in 2018, as compared to 63 million in 2017. • AFCFTA agreement will boost intra-continent travel Pan-African opportunity Source: Jumia Hospitality Report 2019
3. • Nigeria is fastest-growing market in terms of room revenue • Projected 12% compound annual increase over 2019 - 2023 • Top 5 popular cities in Africa by the number of bookings are Lagos, Abuja, Nairobi, Mombasa and Accra • 2nd place behind Egypt in Africa - 7,940 rooms, 49 hotels in pipeline • 15 million Nigerians in the diaspora. Source: PwC Hotels Outlook: 2019 - 2023, Jumia Hospitality Report 2019 The Nigerian Market
4. • Sonder for Africa: we are a platform for professionally managed stays and experiences • Technology-enabled experience for our partners/landlords: manage bookings, guest communications, platform listings, pricing and maximise occupancy. • Technology-enabled experience for our guests: end-to-end online concierge services and communication. What we do
5. Landlords like Homely
6. • Higher earnings (30% - 90% higher than traditional renting) • More time • Greater control • Average gross margin per booking = 90% Why landlords like us
7. • 15% booking fee + subscription fee of N15,000 monthly • Negotiable for longer term contracts and/or partners with multiple properties How we make money 11-month performance • Rooms = 9 rooms (5 in pipeline) • Bookings = N10 million ($30,000) • Asset under management = N325 million
8. 15 millions Nigerians in the diaspora results in over 2 million international passenger arrivals in Nigeria every year. Our guests are: • Solo travellers • Families • Remote workers • Long term renters Target audience • Business travellers • Friends • Tourists • Couples
9. • Over 2 million international passengers arrive in Nigeria’s airports every year • As a result of the covid-19 pandemic, travel in 2021 is 59% of 2019 levels but showing strong growth • For example, year-on-year growth rate of foreign movement of passengers (arrival) in Q2 2021 was 5,852% when compared with Q2 2020 Future Growth
10. Future Growth
11. Team Akinfemi Onadele CO-FOUNDER • Finance & Investing • Masters Degree, International Business at Hult International Business School, US Hanson Nnadi CO-FOUNDER • Business Development • Masters Degree, Project Management at Salford Business School, UK. YCombinator Startup School Certified
12. • $80,000 for 7% post-valuation cap (SAFE) • Funding to be used for software engineering, marketing, business development and guest service • With this funding we will cover our operating expenses for the next 12 months to hit our milestones for 2022 Ask
13. Cap Table Class A Common Shares Class B Common Shares Ownership % Founder A 500,000 42.33% Founder B 500,000 42.33% Options available 75,000 6.35% SAFE Investors (Syndicate) 110,335 9.34% Total issued 1,000,000 181,319 100%
14. Akinfemi Onadele Co-Founder HOMELY Address:6, Olawale Dawodu, Ikoyi, Lagos Phone:08107418597, 08062889295 Email: hello@joinhomely.com Website: www.joinhomely.com Reach us