Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
an event apart: five big #asasea takeaways
Search
Sponsored
·
Your Podcast. Everywhere. Effortlessly.
Share. Educate. Inspire. Entertain. You do you. We'll handle the rest.
→
Hawk Thompson
June 05, 2013
Technology
1
150
an event apart: five big #asasea takeaways
Hawk Thompson
June 05, 2013
Tweet
Share
More Decks by Hawk Thompson
See All by Hawk Thompson
WTF RWD! Agreeing to Disagree
hawkt
1
69
Breaking: How Native Advertising Makes Headlines
hawkt
1
69
Other Decks in Technology
See All in Technology
今こそ学びたいKubernetesネットワーク ~CNIが繋ぐNWとプラットフォームの「フラッと」な対話
logica0419
5
390
Ruby版 JSXのRuxが気になる
sansantech
PRO
0
170
Bedrock PolicyでAmazon Bedrock Guardrails利用を強制してみた
yuu551
0
260
コミュニティが変えるキャリアの地平線:コロナ禍新卒入社のエンジニアがAWSコミュニティで見つけた成長の羅針盤
kentosuzuki
0
130
【Ubie】AIを活用した広告アセット「爆速」生成事例 | AI_Ops_Community_Vol.2
yoshiki_0316
1
120
Kiro IDEのドキュメントを全部読んだので地味だけどちょっと嬉しい機能を紹介する
khmoryz
0
210
外部キー制約の知っておいて欲しいこと - RDBMSを正しく使うために必要なこと / FOREIGN KEY Night
soudai
PRO
12
5.6k
ブロックテーマでサイトをリニューアルした話 / 2026-01-31 Kansai WordPress Meetup
torounit
0
480
SchooでVue.js/Nuxtを技術選定している理由
yamanoku
3
200
Greatest Disaster Hits in Web Performance
guaca
0
280
We Built for Predictability; The Workloads Didn’t Care
stahnma
0
150
マネージャー視点で考えるプロダクトエンジニアの評価 / Evaluating Product Engineers from a Manager's Perspective
hiro_torii
0
180
Featured
See All Featured
Utilizing Notion as your number one productivity tool
mfonobong
3
220
Heart Work Chapter 1 - Part 1
lfama
PRO
5
35k
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
31
3.1k
The Impact of AI in SEO - AI Overviews June 2024 Edition
aleyda
5
740
Impact Scores and Hybrid Strategies: The future of link building
tamaranovitovic
0
200
Unsuck your backbone
ammeep
671
58k
The Cost Of JavaScript in 2023
addyosmani
55
9.5k
No one is an island. Learnings from fostering a developers community.
thoeni
21
3.6k
Hiding What from Whom? A Critical Review of the History of Programming languages for Music
tomoyanonymous
2
420
Leading Effective Engineering Teams in the AI Era
addyosmani
9
1.6k
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
194
17k
The AI Revolution Will Not Be Monopolized: How open-source beats economies of scale, even for LLMs
inesmontani
PRO
3
3k
Transcript
an event apart five big #aeasea takeaways
a conference for people who make websites. an event apart
None
None
None
three days...
None
twelve speakers...
@zeldman jeffrey zeldman
@beep ethan marcotte
@jensimmons jen simmons
@aarron aarron walter
@mulegirl erika hall
@meyerweb eric meyer
@karenmcgrane karen mcgrane
@jmspool jared spool
@jasonsantamaria jason santa maria
@mike_ftw mike monteiro
@globalmoxie josh clark
@lukew luke wroblewski
ten sponsors...
None
...and a lunchbox.
None
None
also, lots of provocative ideas.
None
here are my five big takeaways:
1.
there is no one true input.
an event apart: seattle my takeaways
but there are comfort zones.
an event apart: seattle my takeaways
consider this:
75% of phone interactions are single-thumb
controls for iOS apps are at screen bottom
controls for Android apps are at screen top
controls for web are at page bottom
controls for tablets favor sides and corners
voice and gesture are here, brain is on the way
in other words:
web experiences should be touch-friendly
digital experiences should be input-agnostic
2.
there is no one true output.
an event apart: seattle my takeaways
so things are getting ugly.
an event apart: seattle my takeaways
let’s bring some order to chaos.
None
consider this:
90% of media consumption occurs on a screen
90% of users move between devices to accomplish a task
55% of Americans use their mobile devices to go online
31% of these Americans only or mostly use the internet
on their mobile devices
in other words:
web media should be mobile-friendly
digital media should be context-agnostic
3.
plan for everything.
an event apart: seattle my takeaways
you’ll either reach everyone...
an event apart: seattle my takeaways
...or reach your breaking point.
an event apart: seattle my takeaways
but don’t assume it will break...
an event apart: seattle my takeaways
...and if it does, take it in stride.
an event apart: seattle my takeaways
consider this:
technology is transformative by nature
we can’t predict the changes that are on the horizon
we can be sure that new platforms are on the
way
sure, we can continue to fork content across platforms
but it’s expensive (and stupid) to do things that way
in other words:
web content should be syndication-friendly
digital content should be platform-agnostic
4.
you can handle anything.
an event apart: seattle my takeaways
so learn about everything.
an event apart: seattle my takeaways
consider this:
our clients don’t always understand digital
it’s our job to educate them about what we do
when it comes to educating, sometimes less is more
we love what we do, and we get paid well
to do it
if we show our clients why we love it, they
will too
in other words:
web professionals should be client-friendly
digital professionals should be bias-agnostic
5.
look forward to looking back.
None
past. future. it’s all in your hands.
None
consider this:
we have to be fast
we have to be smart
we have to be strong
we have to be flexible
we have to be aware
in other words:
be friendly
be agnostic
we’re building systems, not just deliverables
what we build is the foundation for the future
build cool stuff for everyone, and have fun doing it
None
thanks.