an event apart: five big #asasea takeaways

Transcript

1. an event apart five big #aeasea takeaways
2. a conference for people who make websites. an event apart
6. three days...
8. twelve speakers...
9. @zeldman jeffrey zeldman
10. @beep ethan marcotte
11. @jensimmons jen simmons
12. @aarron aarron walter
13. @mulegirl erika hall
14. @meyerweb eric meyer
15. @karenmcgrane karen mcgrane
16. @jmspool jared spool
17. @jasonsantamaria jason santa maria
18. @mike_ftw mike monteiro
19. @globalmoxie josh clark
20. @lukew luke wroblewski
21. ten sponsors...
23. ...and a lunchbox.
26. also, lots of provocative ideas.
28. here are my five big takeaways:
29. 1.
30. there is no one true input.
31. an event apart: seattle my takeaways
32. but there are comfort zones.
33. an event apart: seattle my takeaways
34. consider this:
35. 75% of phone interactions are single-thumb
36. controls for iOS apps are at screen bottom
37. controls for Android apps are at screen top
38. controls for web are at page bottom
39. controls for tablets favor sides and corners
40. voice and gesture are here, brain is on the way
41. in other words:
42. web experiences should be touch-friendly
43. digital experiences should be input-agnostic
44. 2.
45. there is no one true output.
46. an event apart: seattle my takeaways
47. so things are getting ugly.
48. an event apart: seattle my takeaways
49. let’s bring some order to chaos.
51. consider this:
52. 90% of media consumption occurs on a screen
53. 90% of users move between devices to accomplish a task
54. 55% of Americans use their mobile devices to go online
55. 31% of these Americans only or mostly use the internet on their mobile devices
56. in other words:
57. web media should be mobile-friendly
58. digital media should be context-agnostic
59. 3.
60. plan for everything.
61. an event apart: seattle my takeaways
62. you’ll either reach everyone...
63. an event apart: seattle my takeaways
64. ...or reach your breaking point.
65. an event apart: seattle my takeaways
66. but don’t assume it will break...
67. an event apart: seattle my takeaways
68. ...and if it does, take it in stride.
69. an event apart: seattle my takeaways
70. consider this:
71. technology is transformative by nature
72. we can’t predict the changes that are on the horizon
73. we can be sure that new platforms are on the way
74. sure, we can continue to fork content across platforms
75. but it’s expensive (and stupid) to do things that way
76. in other words:
77. web content should be syndication-friendly
78. digital content should be platform-agnostic
79. 4.
80. you can handle anything.
81. an event apart: seattle my takeaways
82. so learn about everything.
83. an event apart: seattle my takeaways
84. consider this:
85. our clients don’t always understand digital
86. it’s our job to educate them about what we do
87. when it comes to educating, sometimes less is more
88. we love what we do, and we get paid well to do it
89. if we show our clients why we love it, they will too
90. in other words:
91. web professionals should be client-friendly
92. digital professionals should be bias-agnostic
93. 5.
94. look forward to looking back.
96. past. future. it’s all in your hands.
98. consider this:
99. we have to be fast
100. we have to be smart
101. we have to be strong
102. we have to be flexible
103. we have to be aware
104. in other words:
105. be friendly
106. be agnostic
107. we’re building systems, not just deliverables
108. what we build is the foundation for the future
109. build cool stuff for everyone, and have fun doing it
111. thanks.