websites currently live on the internet is as many as 1.1 billion. While that sounds like a great victory for free speech champions, dig deeper and you will find that about 60% of the traffic that goes into these 1.1 billion websites is essentially directed towards behemoths such as Google, Facebook and Twitter, while only 40% of the web traffic goes to the rest of the internet. For the average user, ‘surfing the internet’ consists of nothing but performing a search on Google, updating their status on Facebook and uploading a picture on Instagram.