Intro VT brief The Intro VT sets the whole tone and delegate expectations for the Conference so it’s important we get this right. We are again looking for an animated VT (duration 1’ 30” max) to introduce our flagship event. This year's conference theme is ‘Raising Our Voice’ which reflects our ambitions to: • Grow ARMA membership • Our influence in the residential leasehold sector and • Our involvement in shaping legislation. It is a strategic imperative to grow our membership as the additional revenue stream will enable us to deliver more and improved added-value benefits for members. This will also enable us to raise our influence in the residential leasehold sector at a time when the leasehold model of home ownership is under increasing pressure to reform in favour of other forms of ownership e.g. commonhold. Pressure groups have been increasingly successful in influencing MPs and Parliament and existing and new trade associations are making their voices heard. ARMA is not seeking to protect leasehold, rather it and its members are in favour of reform. However, we are seeking an increased voice and profile in influencing the debate inside and outside of Parliament. Please refer to attached conference graphics which show a microphone radiating sound waves in front of a listening audience. The VT should reflect these elements. Tone/Style Up-tempo and vibrant and with the quick pace, along the lines of the 2015 ‘fireworks’ video rather than the 2014 ‘spacecraft’ video. We would want a ‘Welcome to ARMA Annual Conference 2016’ and ‘Raising Our Voice’ message and feature our 20 sponsors’ logos at the start of the video. Contemporary music. No V/O required. Target audience Our audience is 80-90% ARMA members and therefore property managing agents of residential leasehold blocks of flats. Flats range from small blocks and Victorian conversions to multi-storey high-end developments. Members range from small family run firms to national companies that manage thousands of units. Approximately half of our members are based in London & the southeast with the rest dotted around the rest of England & Wales. Budget As per 2015. Timing Viewing for first draft to be agreed. Completion in good time for Conference on Thursday 10th November. 01 D E S I G N B R I E F
ARMA membership” “Our involvement in shaping legislation” “an increased voice and profile” “microphone radiating sound waves in front of a listening audience” “feature our 20 sponsors’ logos at the start of the video” 01 D E S I G N B R I E F
T O R Y B O A R D The video begins with a collection of ’white clay rendered’ 3D cubes in varying sizes that extrude upwards, reflecting both the concept of a ‘growing’ ARMA membership and the diversity of its members. As they grow, the varied width/height of the cubes will generate the appearance of an expanding 3D cityscape.
Y B O A R D IMAGE02 EXTRUDING BLOCKS (WITH SPONSOR LOGOS) As the camera tracks the extruding blocks skywards, the twenty sponsor logos appear on the front side of the extrusions.
Y B O A R D IMAGE03 MAIN BLOCK EMERGES A larger block emerges in the background, accelerating skywards at a greater rate. The camera focus is drawn away from the sponsor logos, as it races to reach the summit of the cube.
Y B O A R D As the camera arrives at the uppermost point, we see an aerial view of the block, revealing what appears to be an empty 3D gridded landscape atop. IMAGE04 TILED CUBE FLOOR SCENE
Y B O A R D IMAGE05 ARMA BUILDING After aligning with the gridded floor, a solitary tower becomes visible in the distance of an otherwise sparse landscape. Upon closer inspection it becomes apparent that the tower is a 3D representation of the ARMA ‘building logo’
Y B O A R D IMAGE06 MICROPHONE EMERGES From within the inside of the tower a retro microphone emerges. The camera zooms towards the microphone as it begins emitting blue sound waves across the landscape.
Y B O A R D IMAGE07 SOUND WAVE RIPPLE The sound waves travel across the landscape, displacing the cubes in the floor. This event causes a chain reaction, spawning new extrusions that grow from the ground at various points across the scene.
Y B O A R D IMAGE08 BUILDING FLY-THROUGH The camera zooms through a central gap in the recently formed cityscape, flying upwards as it reaches the transmitting ARMA building.
Y B O A R D IMAGE10 AUDIENCE& MICROPHONE The camera settles on a view of the audience watching the audio transmissionwith the ARMA building and microphone now visible.
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