Trouw, Amsterdam Given that 1. My hair was too long 2. There was this upcoming party with a girl I really liked 3. I thought hair did matter Should I visit the hairdresser? follow the Hippo trail The hairdresser dilemma
Trouw, Amsterdam 1. What are the odds I could convert the girl without visiting the hairdresser? 2. What are the odds the hairdresser screwed up my hair (like the last time when I asked only to cut the split ends)? 3. If the hairdresser wouldn’t mess up my nice hair parting, how much would my conversion rate increase? follow the Hippo trail Should I visit the hairdresser?
Trouw, Amsterdam follow the Hippo trail HST in a nutshell 1. It’s not a toolkit but a framework 2. Its main phases can be divided in a. A matching & link rewriting phase b. A processing phase (default a HMVC pattern) 3. The configuration for (2) is stored in the repository and runtime modifiable 4. It’s primarily content driven, not page driven: Hippo CMS manages content & page definitions, not pages.
Trouw, Amsterdam follow the Hippo trail HST configuration 1. Stored in the repository 2. Optionally bootstrapped during startup 3. In production changed through the channel manager by webmasters
Trouw, Amsterdam follow the Hippo trail HST configuration ambiguity From a developer pov it is more like configuration But for a marketer, it is more like content
Trouw, Amsterdam follow the Hippo trail A common scenario The marketer has HST configuration changes (content) in production But wants a new deploy because of upcoming event requiring new features The developer needs to bootstrap changes into production configuration
Trouw, Amsterdam follow the Hippo trail Some not so scary math! 1. In the US there are about 700.000 hairdressers 2. The US has a population of about 300.000.000 3. Extrapolation results in ~ 16.000.000 hairdressers worldwide 4. There are about 18.000.000 developers worldwide
Trouw, Amsterdam follow the Hippo trail Developers and hairdressers When I was young: Should I visit the hairdresser and take the risk? The marketer: Should (s)he go to the developer and take the risk? For the young version of me and the marketer, hairdressers and developers have a lot in common
Trouw, Amsterdam HST model loading went from 7.8 immutable in memory model to 7.9 append-only reusable in memory model follow the Hippo trail Performance of HST model loading
Trouw, Amsterdam Please realize there are: 1. 1500+ sites in the demo! 2. Changing the color of a component in a page triggers a HST model reload! 3. We are not changing a document, but a page definition! follow the Hippo trail Demo for model reloads
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