HOVI combines "Hana Olivia" with the word "Visual" to form the brand identity. HOVI is a creative and multimedia brand focused on exploring ideas through visual media. HOVI serves as a space for developing various forms of visual work, ranging from design, photography, and video to other forms of multimedia communication.
creativity and channel it into projects. b. Visual HOVI operates in the realm of visuals and multimedia consequently, creativity is expressed through form, color, composition, imagery, and various visual media. CREATIVE X VISUAL
approachable character. Overall, Hovi aims to appear creative without looking cluttered, fun without seeming childish, and modern without being overly rigid.
to soften the rigid impression often created by overly sharp or strict geometric shapes. b. Different Letterforms Differences in the forms of individual letters constitute a form of visual exploration. Video & digital media Shape of film reel & camera shot c. Multimedia details The play button element within the letter 'O' serves as a visual cue pointing to video and digital media. Meanwhile, details on the letter 'I' draw inspiration from film reels and camera shots, acting as accents that relate to the worlds of visuals and photography.
of calm, openness, freshness, creativity, and approachability. This color creates a visual impression that is soothing yet vibrant, making it suitable for an identity that aims to appear modern and creative without feeling aggressive. CORAL #e97863 Coral embodies a warm, lively, playful, expressive, and optimistic character. Coral can convey an active and expressive impression without feeling overly aggressive. It represents the playful, expressive, warm, and energetic side of HOVI.
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